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Topic Review
Plant-Based Meat Alternatives
Plant-based meat alternatives (PBMA) are highly processed products that aim to imitate the experience of eating meat by mimicking animal meat in its sensory characteristics such as taste, texture, or aesthetic appearance. 
  • 2.0K
  • 17 Dec 2021
Topic Review
Pink Tide
The pink tide (Spanish: marea rosa, Portuguese: onda rosa, French: marée rose), or the turn to the left (Spanish: giro a la izquierda, Portuguese: volta à esquerda, French: tournant à gauche), was a political wave and perception of a turn towards left-wing governments in Latin American democracies moving away from the neoliberal economic model at the start of the 21st century. As a term, both phrases are used in contemporary 21st-century political analysis in the news media and elsewhere to refer to a move toward more economic progressive or social progressive policies in Latin America. Such governments have been referred to as "left-of-centre", "left-leaning", and "radical social-democratic". The Latin American countries viewed as part of this ideological trend have been referred to as pink tide nations, with the term post-neoliberalism or socialism of the 21st century being used to describe the movement as well. Some pink tide governments, such as those of Argentina , Brazil , and Venezuela, have been varyingly characterized as being "anti-American", as well as populist, for their rejection of the Washington Consensus, and as authoritarian, particularly in the case of Nicaragua and Venezuela by the 2010s. The pink tide was followed by the conservative wave, a political phenomenon that emerged in the early 2010s as a direct reaction to the pink tide. Some authors have proposed that there are multiple distinct pink tides rather than a single one, with the first pink tide happening during the late 1990s and early 2000s, and a second pink tide encompassing the elections of the late 2010s to early 2020s. A resurgence of the pink tide was kicked off by Mexico in 2018 and Argentina in 2019, and further established by Bolivia in 2020, along with Peru, Honduras, and Chile in 2021, and Colombia in 2022, with the first left-wing president-elect in Colombia's history, according to analysts.
  • 2.6K
  • 14 Nov 2022
Topic Review
Pillsbury Winthrop Shaw Pittman
Template:Infobox Law Firm Pillsbury is a full-service law firm with an industry focus on the energy and natural resources, financial services including financial institutions, real estate and construction, technology, and travel and hospitality. Based in the world's major financial, technology and energy centers, Pillsbury counsels clients on global business, regulatory and litigation matters. It has approximately 700 attorneys operating from 20 offices in the U.S., London, Asia, and the Middle East. The firm has connections to the two main political parties in the United States. The law firm's two oldest predecessor firms were founded in New York City in 1868 and in San Francisco in 1874, following the California Gold Rush. The San Francisco firm helped create a number of new West Coast businesses including Chevron and Pacific Bell (now known as AT&T). In the 2000s, Pillsbury has become an advocate of labor outsourcing as a means of firms cutting costs by offering services to both buyers and providers of outsourcing services.
  • 715
  • 15 Nov 2022
Biography
Pieter de La Court
Pieter de la Court (1618 – May 28, 1685) was a Dutch economist and businessman, he is the origin of the successful De la Court family. He pioneered modern thinking about the economic importance of free competition and was an uncompromising advocate of the republican form of government. Pieter de la Court was born in Leiden, the son of Pieter de la Court the Elder and Jeanne des Planques. Hi
  • 800
  • 15 Dec 2022
Topic Review
Phygital Marketing Advantage
Phygital consumer experiences provide marketers an opportunity to combine and leverage the benefits of in-person shopping with digital payment in ways that are already transforming the modern retail shopping environment. 
  • 888
  • 28 Sep 2021
Topic Review
PERVAINCONSA Scale to Measure Consumer Behavior
The PERVAINCONSA Scale (acrostic formed with the initial letters of the Spanish words “Percepción de Valor”, “Intención de Compra”, “Confianza” and “Satisfacción”) was constructed. It aims to validate an instrument designed to measure the variables value perception, purchase intention, trust, and satisfaction of Micro, Small and Medium Enterprises (MSMEs) dedicated to selling clothing.
  • 6.0K
  • 22 Mar 2022
Topic Review
Personalized Marketing
Personalized marketing, or one-to-one marketing, individual marketing is a marketing strategy by which companies leverage data analysis and digital technology to deliver individualized messages and product offerings to current or prospective customers. Advancements in data collection methods, analytics, digital electronics, and digital economics, have enabled marketers to deploy more effective real-time and prolonged customer experience personalization tactics. Beginning in the early 1990s, web developers began tracking HTML calls that their websites were receiving from online visitors. This led to the 1993 founding of Webtrends, which is widely considered the first commercial web analytics solution. In 2012, the Web Analytics Association (WAA) officially changed its name to the Digital Analytics Association (DAA) in order to accommodate new and developing data streams that exist in addition to the web.
  • 375
  • 26 Oct 2022
Topic Review
Performance Paradox
The performance paradox is a theory set forth by Marshall W. Meyer and Vipin Gupta in 1994, which posits that organizations are able to maintain control by not knowing what exactly performance is. This theory is based on several facts of performance, namely that the number and type of performance measurements that exist are increasing at a rapid rate and that these new metrics tend to be weakly correlated with old ones.
  • 287
  • 20 Oct 2022
Topic Review
Performance Measurement Framework
Projects often fail due to a lack of understanding of the project requirements and constraints necessary for overall success.
  • 218
  • 09 Oct 2023
Topic Review
Performance Indicator
A performance indicator or key performance indicator (KPI) is a type of performance measurement. KPIs evaluate the success of an organization or of a particular activity (such as projects, programs, products and other initiatives) in which it engages. Often success is simply the repeated, periodic achievement of some levels of operational goal (e.g. zero defects, 10/10 customer satisfaction), and sometimes success is defined in terms of making progress toward strategic goals. Accordingly, choosing the right KPIs relies upon a good understanding of what is important to the organization. What is deemed important often depends on the department measuring the performance – e.g. the KPIs useful to finance will differ from the KPIs assigned to sales. Since there is a need to understand well what is important, various techniques to assess the present state of the business, and its key activities, are associated with the selection of performance indicators. These assessments often lead to the identification of potential improvements, so performance indicators are routinely associated with 'performance improvement' initiatives. A very common way to choose KPIs is to apply a management framework such as the balanced scorecard. The importance of such performance indicators is evident in the typical decision-making process (e.g. in management of organisations). When a decision-maker considers several options, they must be equipped to properly analyse the status quo to predict the consequences of future actions. Should they make their analysis on the basis of faulty or incomplete information, the predictions will not be reliable and consequently the decision made might yield an unexpected result. Therefore, the proper usage of performance indicators is vital to avoid such mistakes and minimise the risk.
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  • 10 Oct 2022
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