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HandWiki. Personalized Marketing. Encyclopedia. Available online: https://encyclopedia.pub/entry/31283 (accessed on 18 October 2026).
HandWiki. Personalized Marketing. Encyclopedia. Available at: https://encyclopedia.pub/entry/31283. Accessed October 18, 2026.
HandWiki. "Personalized Marketing" Encyclopedia, https://encyclopedia.pub/entry/31283 (accessed October 18, 2026).
HandWiki. (2022, October 26). Personalized Marketing. In Encyclopedia. https://encyclopedia.pub/entry/31283
HandWiki. "Personalized Marketing." Encyclopedia. Web. 26 October, 2022.
Personalized Marketing
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The content is sourced from: https://handwiki.org/wiki/Personalized_marketing

Personalized marketing, or one-to-one marketing, individual marketing is a marketing strategy by which companies leverage data analysis and digital technology to deliver individualized messages and product offerings to current or prospective customers. Advancements in data collection methods, analytics, digital electronics, and digital economics, have enabled marketers to deploy more effective real-time and prolonged customer experience personalization tactics. Beginning in the early 1990s, web developers began tracking HTML calls that their websites were receiving from online visitors. This led to the 1993 founding of Webtrends, which is widely considered the first commercial web analytics solution. In 2012, the Web Analytics Association (WAA) officially changed its name to the Digital Analytics Association (DAA) in order to accommodate new and developing data streams that exist in addition to the web.

digital technology personalization data analysis

References

  1. "What is a Data Management Platform, or DMP?" (in en-US). State of Digital Publishing. 2016-11-20. http://www.stateofdigitalpublishing.com/opinion/what-is-dmp-data-management-platform/. 
  2. "What Does a Data Management Platform Do, Anyway? - Martin Kihn" (in en-US). 2015-01-07. http://blogs.gartner.com/martin-kihn/data-management-platform/. 
  3. "What is customer relationship management (CRM) ? - Definition from WhatIs.com" (in en-US). http://searchcrm.techtarget.com/definition/CRM. 
  4. "Beacon Technology: What does it mean for retail stores? | ShoppinPal". http://www.shoppinpal.com/beacon-technology-what-does-it-mean-for-retail-stores/. 
  5. Maycotte, H.O.. "Beacon Technology: The Where, What, Who, How and Why". https://www.forbes.com/sites/homaycotte/2015/09/01/beacon-technology-the-what-who-how-why-and-where/#f58c5f64fc19. 
  6. "List of the 9 biggest Beacon manufacturers | Nodes". http://www.nodesagency.com/list-9-biggest-beacon-manufacturers/. 
  7. "Is Your Company Ready for One-to-One Marketing?" Harvard Business Review, January–February 1999, accessed July 27, 2011 http://hbr.org/1999/01/is-your-company-ready-for-one-to-one-marketing/ar/1
  8. "Data Management Platforms Demystified". Oracle. http://media.dmnews.com/documents/110/bk_dmpdemystified_2014_27320.pdf. 
  9. "Knowledge is Power - Data-driven Marketing Success is Built on Accountability". Adobe Systems. https://offers.adobe.com/content/dam/offer-manager/en/na/marketing/Analytics%20PDF%27s/2015/188301_ddm_knowledge_is_power_ue.pdf. 
  10. "The Tipping Point for Personalized Website Experiences" (in en-US). http://www.monetate.com/blog/the-tipping-point-for-personalized-website-experiences/. 
  11. "Online Consumers Fed Up with Irrelevant Content on Favorite Websites, According to Janrain Study | Janrain" (in en-US). http://janrain.com/about/newsroom/press-releases/online-consumers-fed-up-with-irrelevant-content-on-favorite-websites-according-to-janrain-study/. 
  12. "What the World Would Be Like Without Marketing Personalization" (in en-US). http://blog.idomoo.com/what-the-world-would-be-like-without-marketing-personalization/. 
  13. Anderson, Meghan Keaney. "Stop Being Rude: 22 Data-Backed Reasons to Personalize Your Marketing". http://blog.hubspot.com/marketing/data-personalize-marketing-li. 
  14. "The Internet of Things". http://www.mckinsey.com/industries/high-tech/our-insights/the-internet-of-things. 
  15. Adobe. "AdobeVoice: Why Personalization Is Key To The Future Of Marketing". https://www.forbes.com/sites/adobe/2014/05/12/why-personalization-is-key-to-the-future-of-marketing/#255cf90150d9. 
  16. "Infographic: The Problem With Personalized Marketing — The Content Strategist" (in en-US). https://contently.com/strategist/2016/01/25/infographic-the-problem-with-personalized-marketing/. 
  17. "25 Email Personalization Statistics | Autopilot Blog" (in en-US). http://blog.autopilothq.com/email-personalization-statistics/. 
  18. Woolf, Nicky (2015-02-05). "Coca-Cola pulls Twitter campaign after it was tricked into quoting Mein Kampf" (in en-GB). The Guardian. ISSN 0261-3077. https://www.theguardian.com/business/2015/feb/05/coca-cola-makeithappy-gakwer-mein-coke-hitler. 
  19. "New England Patriots Accidentally Tweet Out a Racial Slur". http://www.adweek.com/news/technology/new-england-patriots-accidentally-tweet-out-racial-slur-161424. 
  20. Peppers, Don and Martha Rogers, Ph.D. (1993). The One to One Future: Building Relationships One Customer at a Time. Doubleday Business. ISBN 978-0-385-42528-5. 
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