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Topic Review
Customer Centricity
Firms are increasingly organized around the client. At the same time, there is customer pressure on green and sustainable organizations. This entry joint this two stand points in a sustainable view.
  • 7.0K
  • 03 Mar 2023
Topic Review
Customer Co-Creation on Revisiting Intentions in Tourism Sector
Co-creation is primarily an organizational process that involves the participation of managers, employees, and customers, but the customer always plays the final and essential role. Managers are responsible for designing processes that allow customers to take an active role, enabling organizations to make necessary adjustments to meet customer needs. In tourism, the co-creation process begins with customers and the elements of the service they will enjoy, which can be in an online environment (such as during the booking process) and physical elements such as layout, equipment, and culture, among others. Additionally, interpersonal dimensions play a fundamental role in co-creation.
  • 159
  • 08 Dec 2023
Topic Review
Customer Segmentation Analysis
Customer segmentation analysis is an important way to better understand customers in an era of increasingly fierce competition. Many market segmentation methods classify consumers according to criteria such as socio-economic, demographic, and psychographic factors, but previous studies have shown that these segmentation bases are of limited value in investigating consumer behavior, given that other factors influence customer behavior in service settings, such as customers’ emotions and affect. In this vein, given that emotions differ among different customers, the conceptualization of using emotion as a segmentation variable has received considerable theoretical support; in turn, emotions could be used as the basis for market segmentation.
  • 587
  • 28 Feb 2022
Topic Review
Customer to Customer
Customer to customer (C2C) markets provide an innovative way to allow customers to interact with each other. Traditional markets require business to customer relationships, in which a customer goes to the business in order to purchase a product or service. In customer to customer markets, the business facilitates an environment where customers can sell goods or services to each other. Other types of markets include business to business (B2B) and business to customer (B2C). Consumer to consumer (or citizen-to-citizen) electronic commerce involves the electronically facilitated transactions between consumers through some third party. A common example is an online auction, in which a consumer posts an item for sale and other consumers bid to purchase it; the third party generally charges a flat fee or commission. The sites are only intermediaries, just there to match consumers. They do not have to check quality of the products being offered. Consumer to consumer (C2C) marketing is the creation of a product or service with the specific promotional strategy being for consumers to share that product or service with others as brand advocates based on the value of the product. The investment into conceptualising and developing a top of the line product or service that consumers are actively looking for is equitable to a retail pre-launch product awareness marketing.
  • 720
  • 14 Nov 2022
Topic Review
Customer-Relationship Management
Customer-relationship management (CRM) is an approach to manage a company's interaction with current and potential customers. It uses data analysis about customers' history with a company to improve business relationships with customers, specifically focusing on customer retention and ultimately driving sales growth. One important aspect of the CRM approach is the systems of CRM that compile data from a range of different communication channels, including a company's website, telephone, email, live chat, marketing materials and more recently, social media. Through the CRM approach and the systems used to facilitate it, businesses learn more about their target audiences and how to best cater to their needs.
  • 1.6K
  • 22 Nov 2022
Topic Review
Cuvée Organizations
The concept of the cuvée organization emerged from participatory backcasting, a normative scenario-building exercise conducted with a sustainability expert panel. In this co-creative process, the panel capitalized on the metaphor of cuvée wine and winemaking, which provided the cognitive means to chart the unknown. The emerged concept of the cuvée organization stands for a business archetype which is designed to serve a prosocial cause, subordinating activities and structural features accordingly.
  • 319
  • 04 Jan 2022
Topic Review
Cybersecurity Culture
Cybersecurity culture, encompassing organizational and individual levels, shapes an organization's values, behaviors, and practices. Its core objective is to protect information technology (IT) assets, sensitive data, and technology infrastructures against cyber threats and reduce IT risks in today's digital-centric business landscape. In today’s technology-centric business environment, where organizations encounter numerous cyber threats, effective IT risk management is crucial. An objective risk assessment—based on information relating to business requirements, human elements, and the security culture within an organisation—can provide a sound basis for informed decision making, effective risk prioritisation, and the implementation of suitable security measures. Asset valuation with enhanced objectivity should be considered in an established security culture. Therefore, mitigating subjectivity in IT risk assessments diminishes personal biases and presumptions to provide a more transparent and accurate understanding of the real risks involved and enhances cybersecurity culture.
  • 152
  • 04 Feb 2024
Topic Review
Cybersecurity Economics
Cybersecurity economics can be defined as a field of research that utilizes a socio-technical perspective to investigate economic aspects of cybersecurity such as budgeting, information asymmetry, governance, and types of goods and services, to provide sustainable policy recommendations, regulatory options, and practical solutions that can substantially improve the cybersecurity posture of the interacting agents in the open socio-technical systems.   
  • 5.2K
  • 15 Dec 2021
Topic Review
Dago Dazzler
A dago dazzler is an elaborately decorated document used to identify its bearer, usually an academic, as someone with an official association with an institution, usually a university or college, with the purpose of impressing low-level bureaucrats, usually of a foreign nation, so that they will allow the bearer to gain access to archived material or to perform some other action. The document is given more than the usual amount of decoration—often with colored ribbons and shiny seals—solely for the purpose of impressing bureaucrats. The term, used by academics and sometimes by government officials, is meant to disparage the bureaucrats, who are usually located in another country. The first word (dago) is an ethnic slur for Italians (and sometimes Spaniards and Latin Americans), but dago dazzlers have been used in other countries, including China . Dago dazzlers were created as early as the late 19th century in the United States , but examples have been referred to in recent decades. Published references nowadays are often accompanied by a statement by the writer that the word "dago" in the term is an ethnic slur.
  • 653
  • 25 Oct 2022
Topic Review
Data Analytics Adoption on Operational Performance
Data analytics serves as a tool for firms to transform data into meaningful information and subsequently make an informed decision. Firms that successfully integrate DA will reap results through improved predictive capabilities and enhancing operational performance.
  • 434
  • 28 Jun 2022
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