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HandWiki. Customer-Relationship Management. Encyclopedia. Available online: https://encyclopedia.pub/entry/35283 (accessed on 23 September 2026).
HandWiki. Customer-Relationship Management. Encyclopedia. Available at: https://encyclopedia.pub/entry/35283. Accessed September 23, 2026.
HandWiki. "Customer-Relationship Management" Encyclopedia, https://encyclopedia.pub/entry/35283 (accessed September 23, 2026).
HandWiki. (2022, November 18). Customer-Relationship Management. In Encyclopedia. https://encyclopedia.pub/entry/35283
HandWiki. "Customer-Relationship Management." Encyclopedia. Web. 18 November, 2022.
Customer-Relationship Management
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The content is sourced from: https://handwiki.org/wiki/Social:Customer-relationship_management

Customer-relationship management (CRM) is an approach to manage a company's interaction with current and potential customers. It uses data analysis about customers' history with a company to improve business relationships with customers, specifically focusing on customer retention and ultimately driving sales growth. One important aspect of the CRM approach is the systems of CRM that compile data from a range of different communication channels, including a company's website, telephone, email, live chat, marketing materials and more recently, social media. Through the CRM approach and the systems used to facilitate it, businesses learn more about their target audiences and how to best cater to their needs.

customer retention data analysis customer-relationship

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