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Topic Review
Consumer’s Attitude towards Display Google Ads
The context of Display Google ads and its components has significant importance to previous studies. However, the full understanding of the variables that influence both Display Google ads avoidance and intention to click has not been thoroughly acknowledged. The data analysis results show that three independent variables positively impact the intention to click; however, credibility has the highest value, then relevance and originality, consequently., while Display Google ads prior experience had no impact on the intention to click. Finally, the research concluded different practical and theoretical implications, and future potential research, and limitations.
  • 240
  • 22 Jan 2024
Topic Review
Theory of Planned Behavior and Perceived Consumer Effectiveness
The Theory of Planned Behavior (TPB) is a further development of the Theory of Reasoned Action (TRA) to predict an individual’s intention to engage in a specific behavior. The theory aims to explain the behavioral intention over which an individual has the ability to exert self-control. It claims that the individual’s intention to perform a specific behavior is mainly influenced by three key elements—attitude, subjective norm, and perceived behavioral control—and an individual with strong intention is more likely to perform an actual behavior.
  • 453
  • 19 Jan 2024
Topic Review
The Relationship between Cultural Intelligence and Management Competencies
Managers with higher Cultural Intelligence (CQ) are more effective in their leadership roles, the CQ of leaders contributes to a more positive perception of leadership performance in teams that are characterized by significant cultural diversity.
  • 149
  • 19 Jan 2024
Topic Review
Household Electricity Prices and Energy Mix
Household electricity prices can vary considerably depending on a number of economic, political and natural factors. However, households generally have limited influence on the price of electricity due to a tightly regulated market in many countries. The energy mix, the combination of energy sources used to produce electricity, can have a significant impact on energy prices. The composition of the energy mix varies from region to region and can affect the cost, reliability and sustainability of electricity. 
  • 192
  • 19 Jan 2024
Topic Review
Digital Transformation on Macroeconomic Outcomes
In the context of the development of information technologies, the concerns about assessing the effects of digital transformation have increased. Although it is intuitively accepted that digital transformation has a favourable impact on macroeconomic variables (based on the interdependencies between micro- and macroeconomic performance), there is little scientific research providing evidence of this.
  • 156
  • 18 Jan 2024
Topic Review
Non-Renewable Energy Efficiency and Renewable Energy
Policymakers and environmental scientists have proposed numerous measures toward achieving a sustainable environment. Some of these measures include the efficient use of energy and a scaling up of clean energy transition.
  • 389
  • 18 Jan 2024
Topic Review
Inflation-Hedging Capabilities of Real Estate Investment Portfolios
Inflation is a term used to describe a purely monetary rate of upward movement in the prices of goods during a specific time frame. There has been a wide belief that real estate is a source of good investment portfolios because it has a hedge against inflation. 
  • 153
  • 18 Jan 2024
Topic Review
Digitalization and Supply Chain Performance
Supply chain digitization (SCD) is a driving force, integrating digital technologies like big data, cloud computing, blockchain, Internet of Things (IoT), and artificial intelligence into supply chain activities. SCD focuses on “data-driven decision-making”, creating operational processes enriched by digital technologies.
  • 174
  • 17 Jan 2024
Topic Review
Neuromarketing and Its Challenges and Limitations
Neuromarketing is a hybrid field involving three main fields: neuroscience, psychology, and marketing. Neuromarketing uses neuroscience technology (e.g., electroencephalography (EEG)) to study, explore, and understand consumers’ unconscious behavior in response to marketing and advertising research. Neuromarketing refers to the academic use of neuroscience to study and better understand the neural and physiological responses of the customer, such as decision making, emotions, attention, and memory, in response to marketing stimuli including television advertisements.
  • 493
  • 15 Jan 2024
Topic Review
Entrepreneurship Education, Self-Efficacy and The “PElEO” Program
Youth unemployment has been the focus of attention of international and community bodies in the area of social rights. Specifically, there is a need to promote attitudes and skills to access employment, decent work, and entrepreneurship. The measures implemented have not been effective. In 2023, Spain had the highest youth unemployment rate in the European Union (29.6%). An improvement in the level and quality of education and training of young people would reduce their level of unemployment. Entrepreneurship education is, therefore, a necessary value in the society of the 21st century since it is a tool for the development and growth of the younger population.
  • 112
  • 15 Jan 2024
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