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Topic Review
Consumer and Value Creation of Fashion Brand Image
With the development of technology and the transformation of market competition, garment enterprises have realized the importance of branding. However, while the garment industry is developing towards “branding”, it faces some problems, such as low competitiveness, insufficient innovation and creativity, and insufficient brand value promotion space utilization. Therefore, it is in the interests of individual garment businesses to enhance brand competitiveness, innovation and creativity and create higher brand value. Currently, fashion brand image value creates a direction for fashion enterprises to address these issues. Fashion brand image value creation can meet the new needs of consumers and enable customers to identify the differences between brands and product categories to improve the competitiveness of brands, and finally bring more significant economic benefits to enterprises, prolong their life and increase the value of brands.
  • 798
  • 06 Jul 2022
Topic Review
Consumer Choice for Milk and Dairy in Romania
The debate around milk and dairy consumption has become more important along with the increase of nutritional information, the consumers’ need for ensuring balanced and healthy diets for themselves and their children [3], but also due to the possible environmental impact of animal farms, and even possible health risks determined by this type of products such as allergies or intolerance. Increasingly, how the choices made by consumers affect the development of the planet, meaning sustainable choices, including food products, are getting to be more present in the regular choice patterns.
  • 418
  • 07 Dec 2021
Topic Review
Consumer Privacy
Consumer privacy is a form of information privacy concerned with the legal and political issues arising from the interaction of the public's expectation of privacy with the collection and dissemination of data by businesses or merchants. Consumer privacy concerns date back to the first commercial couriers and bankers who enforced strong measures to protect customer privacy. In modern times, the ethical codes of most professions specify measures to protect customer privacy, including medical privacy, client confidentiality, and national security. Since most organizations have a competitive incentive to retain an exclusive access to customer data, and since customer trust is usually a priority, many companies adopt security engineering measures to protect customer privacy. Consumer privacy protection is the use of laws and regulations to protect individuals from privacy loss due to the failures and limitations of corporate customer privacy measures. Corporations may be inclined to share data for commercial advantage and fail to officially recognize it as sensitive to avoid legal liability in the chance that lapses of security may occur. Modern consumer privacy law originated from telecom regulation when it was recognized that a telephone company had access to unprecedented levels of information. Customer privacy measures were seen as deficient to deal with the many hazards of corporate data sharing, corporate mergers, employee turnover, and theft of data storage devices (e.g., hard drives) that could store a large amount of data in a portable location.
  • 464
  • 12 Oct 2022
Topic Review
Consumer Reselling
Since e-commerce has revitalized recently in the form of live commerce and Instagram shopping, both purchase and sales have become promoted among consumers while reselling has been facilitated in second-hand item markets and among consumers. Particularly, the new trend of consuming products, rather than merely owning products, has become a mainstream factor in the market. Accordingly, consumers show extraordinary consumption, focusing on the act of purchasing limited edition products of high scarcity and placing more importance on one-off experience rather than ordinary new products or premium products. It was verified that the need for joining was the most critical factor facilitating consumers' reselling of limited edition products. 
  • 1.6K
  • 26 Oct 2020
Topic Review
Consumer-Based Brand Equity Powered by Value Co-Creation
Unprecedented communication features of social media noticeably reinforce the active role of consumers in the value co-creation (VCC) of offline and online brands including social media. From the consumer perspective, this study examines a contribution of VCC behavior to consumer-based brand equity (CBBE) and consequent intention to use social media based on Instagram as the most popular platform in Kazakhstan.
  • 489
  • 20 Jan 2022
Topic Review
Consumer’s Attitude towards Display Google Ads
The context of Display Google ads and its components has significant importance to previous studies. However, the full understanding of the variables that influence both Display Google ads avoidance and intention to click has not been thoroughly acknowledged. The data analysis results show that three independent variables positively impact the intention to click; however, credibility has the highest value, then relevance and originality, consequently., while Display Google ads prior experience had no impact on the intention to click. Finally, the research concluded different practical and theoretical implications, and future potential research, and limitations.
  • 244
  • 22 Jan 2024
Topic Review
Consumers’ Preference for Local Food
The discussion on local food has been gaining attention in recent years, but there is still a lack of clear understanding of the term ‘local food’ in the literature. The relationship between local food and sustainability issues is still unclear and has various connotations. The discordance leads to further discussions on whether buying local food should be considered a sustainable behavior and whether consumer preference for local food can be perceived as a sustainable practice.
  • 741
  • 04 Mar 2022
Topic Review
Consumers’ Preferences for Apple Production Attributes
Various food safety and environmental problems in China have raised consumer awareness of food safety issues and negative environmental impacts in various supply chains. This research assessed consumer preferences and willingness to pay (WTP) for food safety and ecosystem delivery attributes associated with apples, demonstrated through the application of different traceability systems.
  • 251
  • 26 May 2023
Topic Review
Consumers’ Willingness to Adopt Digital Banking
Even though the literature implies that customers and banking organizations can profit from digital banking in various ways, client adoption of this service is still low, especially in emerging and developing nations. Consumers’ openness to digital services limits their willingness to adopt digital banking, especially mobile banking services. 
  • 282
  • 04 Jan 2024
Topic Review
Contact Zones in the Energy Transition
The success of energy transition relies on what happens in the contact zone, the area between citizens and municipality governments, which still awaits more thorough research. Contact zones are an issue studied mainly in the humanities, although one can also find applications of the concept to the study of human relations with animate and inanimate nature. However, these ideas are basically unknown in economics, social sciences, technical sciences, and natural sciences. 
  • 206
  • 16 Oct 2023
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