Sustainable development is intrinsically linked to regions and territories, which are naturally associated with agriculture and gastronomy. In this line of thought, it is worth underlining that gastronomic tourism has taken on great importance in the process of generating value in the context of rural economies. It is shown to be fundamental in promoting rural regions’ identity, based on territorial brands and communicated through images related to differentiated food and drink connected to the area. Many countries have used concepts related to differentiated food and drink as powerful mechanisms for the branding of some rural territories.