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Topic Review
Psychographic Segmentation
Psychographic segmentation has been used in marketing research as a form of market segmentation which divides consumers into sub-groups based on shared psychological characteristics, including subconscious or conscious beliefs, motivations, and priorities to explain and predict consumer behavior. Developed in the 1970´s, it applies behavioral and social sciences to explore to understand consumers’ decision-making processes, consumer attitudes, values, personalities, lifestyles, and communication preferences. It complements demographic and socioeconomic segmentation, and enables marketers to target audiences with messaging to market brands, products or services. Some consider lifestyle segmentation to be interchangeable with psychographic segmentation, marketing experts argue that lifestyle relates specifically to overt behaviors while psychographics relate to consumers' cognitive style, which is based on their "patterns of thinking, feeling and perceiving".
  • 1.1K
  • 09 Nov 2022
Topic Review
Pseudo-reorganization Acquisitions
Pseudo-reorganization acquisitions are acquisitions that are done in order to repatriate income earned by foreign subsidiaries to a parent corporation while avoiding taxes ordinarily owed on the repatriation of foreign income in countries with a worldwide system of taxation. Prior to the passage of the Tax Cut and Jobs Act of 2017, multinational firms based in the United States avoided taxes on the repatriation of income earned abroad through the use of pseudo-reorganization acquisitions.
  • 499
  • 06 Oct 2022
Topic Review
Protein Consumption and Income Growth
Consumption and production of proteins derived from animals have more significant environmental and health impacts than proteins derived from plants. This raises concerns mainly in consideration of the predictable increased consumption of animal proteins at the expense of vegetal ones due to growing income, especially in developing countries. Animal protein consumption, and particularly meat consumption, seems to start to decrease at a high level of income, which may suggest that economic growth solves or attenuates the environmental and health problems of animal food consumption. Though there is actually some evidence of an inverted U-shaped relationship between per capita income and animal protein consumption, the peak is at such high levels as to make economic growth irrelevant to curb animal protein consumption.
  • 1.8K
  • 06 Sep 2021
Topic Review
Prosumption as Basic Market Force in Modern Economy
The term “prosumption” is a portmanteau of production and consumption. It refers to a process where a consumer takes over some of the activities previously performed by a producer, usually by directly involving themselves in the design and production of various goods or services. Prosumption is the basic market force in the modern economy.
  • 3.3K
  • 07 Dec 2022
Topic Review
Property-Tax's Effect on Income Redistribution in African Countries
Tax plays an important role in the redistribution of income, and property tax is no exception. Although other taxes such as income tax play a more effective role in redistributing income due to their high revenue intake, property tax is a supporting tax to better achieve this objective for African countries. One key area that income redistribution curbs is the issue of income inequality, and, statistically, most African countries have a high level of income inequality due to their high Gini coefficient). 
  • 181
  • 30 Nov 2023
Topic Review
Promoting Sustainability through Regional Food and Wine Pairing
Sustainable development has been growingly recognized as important in the scope of tourism and hospitality industry practices. Gastronomic tourism associated with regional food-and wine pairing helps the emerging of higher quality services and contributes to the sustainability of tourist destinations.
  • 688
  • 17 Jan 2022
Topic Review
Project Managers as Knowledge Workers
Studies have shown that project managers are responsible for the successful management of various projects. Increasingly, this success depends on the project manager being a knowledge worker (KW)—i.e., possessing and utilizing both “hard” and “soft” skills/competencies to manage assigned projects. Nonetheless, there has not been enough studies on what these competencies are, especially in the context of developing countries (DCs). This study, therefore, seeks to conceptualize project managers as KWs by identifying the key competencies and their relationships needed to effectively manage projects in DCs. To achieve this objective, a survey was conducted among 112 project management (PM) practitioners in Ghana. The opinions from the respondents were edited, summarized and categorized by creating word queries, thus, making it easier to make deductions from them. Finally, content analysis was conducted to help establish links in the responses so as to deduce appropriate recommendations. The findings provide a set of “soft” and “hard” skills/competencies and their unique combinations for effective PM in DCs. The primary contribution of this study stems from highlighting the key competencies that project managers need to ensure effective PM in DCs, thus, helping these countries to make a more efficient use of their scarce resources. 
  • 433
  • 19 Nov 2021
Topic Review
Project Management Maturity and Business Excellence
Even though Industry 4.0 is primarily focused on the implementation of advanced digital technologies, this is not the only aspect that should be taken into consideration. One of the aspects that calls for attention is the ability to create a sustainable and agile industrial environment. In this sense, the role of project management is crucial for achieving business excellence in a new industrial paradigm. Using the Project Management Maturity Model (ProMMM), a significant connection was found between project management maturity and business excellence. In light of technology advances, these relations were further examined in the context of Industry 4.0Empirically-based conclusions were drawn, which contribute to the literature on project management and business excellence in the context of Industry 4.0. 
  • 428
  • 29 Sep 2022
Topic Review
Progressive Utilization Theory
Progressive Utilization Theory (PROUT) is a socioeconomic and political theory created by the Indian philosopher and spiritual leader Prabhat Ranjan Sarkar. Sarkar conceived of PROUT in 1959. Supporters of PROUT (Proutists) claim that the theory exposes and overcomes the limitations of both capitalism and communism. It aims to be economically progressive and improve social development. The theory is in line with Sarkar's Neohumanist values which aim to provide "proper care" to every being on the planet, including humans, animals and plants.
  • 373
  • 20 Nov 2022
Topic Review
Profit Model
The profit model is the linear, deterministic algebraic model used implicitly by most cost accountants. Starting with, profit equals sales minus costs, it provides a structure for modeling cost elements such as materials, losses, multi-products, learning, depreciation etc. It provides a mutable conceptual base for spreadsheet modelers. This enables them to run deterministic simulations or 'what if' modelling to see the impact of price, cost or quantity changes on profitability.
  • 454
  • 19 Oct 2022
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