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Topic Review
Digital Marketing Utilization Index in Digital Marketing Capability
The digital marketing utilization index (DMUI) measures an organization’s ability to utilize digital marketing to create value for the company through the utilization of the readiness of the innovation ecosystem, digital marketing technology, and digital transformation.
  • 1.8K
  • 06 Sep 2022
Topic Review
Economic Innovation Caused by Digital Transformation
Different drivers trigger economic innovation in different times. Digital economic innovation results in changes in the industrial structure and helps productivity improvement and cost reduction in the production sector. The impact of economic innovation on technology and society spheres interacts with economic innovation. 
  • 1.8K
  • 07 Mar 2022
Topic Review
Interaction Between Monetary and Fiscal Policies
Fiscal policy and monetary policy are the two tools used by the state to achieve its macroeconomic objectives. While for many countries the main objective of fiscal policy is to increase the aggregate output of the economy, the main objective of the monetary policies is to control the interest and inflation rates. The IS/LM model is one of the models used to depict the effect of policy interactions on aggregate output and interest rates. The fiscal policies have a direct impact on the goods market and the monetary policies have a direct impact on the asset markets; since the two markets are connected to each other via the two macrovariables output and interest rates, the policies interact while influencing output and interest rates. Traditionally, both the policy instruments were under the control of the national governments. Thus traditional analyses were made with respect to the two policy instruments to obtain the optimum policy mix of the two to achieve macroeconomic goals, lest the two policy tools be aimed at mutually inconsistent targets. But more recently, owing to the transfer of control with respect to monetary policy formulation to central banks, formation of monetary unions (like European Monetary Union formed via the Stability and Growth Pact), and attempts being made to form fiscal unions, there has been a significant structural change in the way in which fiscal and monetary policies interact. There is a dilemma as to whether these two policies are complementary, or act as substitutes to each other for achieving macroeconomic goals. Policy makers are viewed as interacting as strategic substitutes when one policy maker's expansionary (contractionary) policies are countered by another policy maker's contractionary (expansionary) policies. For example: if the fiscal authority raises taxes or cuts spending, then the monetary authority reacts to it by lowering the policy rates and vice versa. If they behave as strategic complements, then an expansionary (contractionary) policy of one authority is met by expansionary (contractionary) policies of the other. The issue of interaction and the policies being complements or substitutes for each other arises only when the authorities are independent of each other. But when the goals of one authority are made subservient to those of the other, then one authority solely dominates the policy making and no interaction worthy of analysis would arise. Also, fiscal and monetary policies interact only to the extent of influencing the final objective. So long as the objectives of one policy are not influenced by the other, there is no direct interaction between them.
  • 1.8K
  • 02 Nov 2022
Topic Review
Behavioral Strategy
Behavioral strategy strategy refers to the application of insights from psychology and behavioral economics to the research and practice of strategic management. In one definition of the field, “Behavioral strategy merges cognitive and social psychology with strategic management theory and practice. Behavioral strategy aims to bring realistic assumptions about human cognition, emotions, and social behavior to the strategic management of organizations and, thereby, to enrich strategy theory, empirical research, and real-world practice” (Powell, Lovallo & Fox, 2011: 1371).
  • 1.8K
  • 14 Oct 2022
Topic Review
Ecosystem Services
Ecosystem services are the many and varied benefits to humans gifted by the natural environment and from healthy ecosystems. Such ecosystems include, for example, agroecosystems, forest ecosystems, grassland ecosystems and aquatic ecosystems. These ecosystems, functioning in healthy relationship, offer such things like natural pollination of crops, clean air, extreme weather mitigation, human mental and physical well-being. Collectively, these benefits are becoming known as 'ecosystem services', and are often integral to the provisioning of clean drinking water, the decomposition of wastes, and resilience and productivity of food ecosystems. While scientists and environmentalists have discussed ecosystem services implicitly for decades, the Millennium Ecosystem Assessment (MA) in the early 2000s popularized this concept. There, ecosystem services are grouped into four broad categories: provisioning, such as the production of food and water; regulating, such as the control of climate and disease; supporting, such as nutrient cycles and oxygen production; and cultural, such as spiritual and recreational benefits. To help inform decision-makers, many ecosystem services are being valuated in order to draw equivalent comparisons to human engineered infrastructure and services.
  • 1.8K
  • 28 Nov 2022
Topic Review
Prediction of Customer Churn in Retail E-Commerce Business
Customer Relationship Management (CRM) is defined as a process in which the business manages its interactions with customers using data integration from various sources and data analysis.
  • 1.8K
  • 18 Jan 2022
Topic Review
Fintech and Sustainability
Current concerns about environmental issues have led to many new trends in technology and financial management. Within this context of digital transformation and sustainable finance, Fintech has emerged as an alternative to traditional financial institutions. This paper, through a literature review and case study approach, analyzes the relationship between Fintech and sustainability, and the different areas of collaboration between Fintech and sustainable finance, from both a theoretical and descriptive perspective, while giving specific examples of current technological platforms. Additionally, in this paper, two Fintech initiatives (Clarity AI and Pensumo) are described, as well as several proposals to improve the detection of greenwashing and other deceptive behavior by firms. The results lead to the conclusion that sustainable finance and Fintech have many aspects in common, and that Fintech can make financial businesses more sustainable overall by promoting green finance. Furthermore, this paper highlights the importance of European and global regulation, mainly from the perspective of consumer protection. 
  • 1.8K
  • 14 Jul 2021
Topic Review
Road Traffic Congestion
Traffic congestion is a perpetual problem for the sustainability of transportation development. Traffic congestion causes delays, inconvenience, and economic losses to drivers, as well as air pollution. Identification and quantification of traffic congestion are crucial for decision-makers to initiate mitigation strategies to improve the overall transportation system’s sustainability. This study summarizes the current road traffic congestion measures and provides a constructive insight into the development of a sustainable and resilient traffic management system.
  • 1.8K
  • 27 Oct 2020
Topic Review
Sustainable Innovation Ecosystems
Innovation ecosystem is a intertwined network of multi-layer relationships through which relevant knowledge and creativity flow through a framework of sustained value co-creation. The term gained popularity among academics, policymakers, managers and entrepreneurs in the last decades. These complex relations between players aim to enable technology development and innovation with an open mindset and promoting the responsible and inclusive exploitation of resources.
  • 1.7K
  • 27 Oct 2020
Topic Review
Sustainable Development Goals
Sürdürülebilir kalkınma hedefleri (SDG'ler), 2015'te kabul edilen 17 hedefi içeren, BM'nin herkes için daha iyi ve daha sürdürülebilir bir gelecek elde etme planının küresel bir kalkınma programıdır. Yoksulluk, eşitsizlik, iklim değişikliği dahil olmak üzere küresel nüfusun karşılaştığı zorlukları ele alırlar. , çevresel bozulma, barış ve adalet. Programlar genellikle sürdürülebilir ekonomik büyümeyi ve sürdürülebilir kalkınma için 2030 gündemini uygulamak için sürdürülebilirliğin güçlendirilmesi modlarını vurgular. Bu SDG'lerden SDGS 7, 8, 9, 11, 12 ve 17, doğrudan ve/veya dolaylı olarak sürdürülebilirlik ve döngüsellik fenomeniyle bağlantılıdır. Birleşmiş Milletler'in (BM) SKH'lerine imza atan ülkelerdeki hükümetler, ulusal politika ve programlar da dahil olmak üzere farklı eylemlerde bulunarak hedefe ulaşılmasında çok önemli bir rol oynamaktadır,
  • 1.7K
  • 03 Nov 2022
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