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HandWiki. Behavioral Strategy. Encyclopedia. Available online: https://encyclopedia.pub/entry/29359 (accessed on 23 September 2026).
HandWiki. Behavioral Strategy. Encyclopedia. Available at: https://encyclopedia.pub/entry/29359. Accessed September 23, 2026.
HandWiki. "Behavioral Strategy" Encyclopedia, https://encyclopedia.pub/entry/29359 (accessed September 23, 2026).
HandWiki. (2022, October 14). Behavioral Strategy. In Encyclopedia. https://encyclopedia.pub/entry/29359
HandWiki. "Behavioral Strategy." Encyclopedia. Web. 14 October, 2022.
Behavioral Strategy
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The content is sourced from: https://handwiki.org/wiki/Social:Behavioral_Strategy

Behavioral strategy strategy refers to the application of insights from psychology and behavioral economics to the research and practice of strategic management. In one definition of the field, “Behavioral strategy merges cognitive and social psychology with strategic management theory and practice. Behavioral strategy aims to bring realistic assumptions about human cognition, emotions, and social behavior to the strategic management of organizations and, thereby, to enrich strategy theory, empirical research, and real-world practice” (Powell, Lovallo & Fox, 2011: 1371).

social psychology behavioral economics social behavior
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