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Topic Review
Biography
Topic Review
The Impact of Chatbots on Customer Loyalty
More and more companies have implemented chatbots on their websites to provide support to their visitors on a 24/7 basis. The new customer wants to spend less and less time and therefore expects to reach a company anytime and anywhere, regardless of time, location, and channel. System quality, service quality, and information quality are crucial dimensions that a chatbot must meet to give a good customer experience. To make a chatbot more personal, companies can alter the language style. Human-like chatbots lead to greater satisfaction and trust among customers, leading to greater adoption of the chatbot. A connection between chatbots and customer loyalty is very likely. Besides, some customers suffer from the privacy paradox because of personalization.
2.0K
07 Mar 2022
Topic Review
The Impact of Airbnb Brand on Consumer Involvement
Airbnb is one of the leading businesses in the hospitality industry, and is one of the fastest growing corporations in sharing economy services. The brand operates on a marketplace platform, and connects travelers with hosts all over the world. Trust is essential for purchase intentions, particularly online, and the degree of involvement determines whether or not the brand is committed to its promises. In the context of Airbnb, users pay for their services online, and are allowed to present reviews for future travelers. Unlike other business models, Airbnb has to preserve its image by providing innovative and quality services for travelers, especially in the hospitality industry, where the product attributes only differ slightly. With Airbnb’s rapid growth, the aspects of brand personality become critical when establishing a positive brand image and positioning the company as a platform that provides unique experiences to its users and possesses a distinct identity.
1.5K
20 Jul 2022
Topic Review
Video
Peer Reviewed
The Impact of AI Technologies on E-Business
The outbreak of COVID-19 has entirely changed how consumers behave, due to an over-reliance on online shopping. With the global pandemic demanding people to stay home, multiple companies had to find innovative strategies to remain competitive and adapt to these rapid changes. However, the pandemic has also propelled the development of technologies, such as artificial intelligence (AI). AI concerns the engineering of machines and programs to make them intelligent, make decisions on their own or provide humans with information that will aid them in the decision-making process. Artificial intelligence software can be programmed according to an organization’s needs and performance goals. Although AI offers e-businesses multiple advantages, in order to differentiate themselves from their competitors, it is still a relatively new technology. A lack of understanding of its implementation will hinder organizations from reaping the full benefits of this technology. Moreover, multiple disputes regarding AI’s ethicality and privacy concerns have led to further research focused on making these systems more reliable and ethical.
896
18 Jan 2023
Topic Review
Video
The Image of the Smart City
The image of the city was first introduced by Kevin Lynch in 1960, and referred to the ways in which urban space is perceived by their users, and how these acts are based on mental maps, whose elements can be put into well-defined categories: paths, nodes, edges, districts, and landmarks.
867
16 Feb 2022
Topic Review
The Hunter Valley, Climate Change Floods and SDGs
The realization of the 2030 Agenda for Sustainable Development requires local governments globally to integrate Sustainable Development Goals (SDGs) into their policy and practice. In the case of the Hunter Valley Region of Australia, a key sustainable development issue is climate change-induced flooding. The localization and mainstreaming of SDG 13 on climate action can support tangible municipal climate actions in the Region.
625
14 Apr 2023
Topic Review
The Honey Bee
Apis mellifera
The honey bee Apis mellifera Linnaeus (1758) provides many benefits to humans and ecosystems. This species is an important pollinator in natural environments, which may help to preserve and restore the biodiversity of wild plants. On the other hand, pollination in agro-ecosystems by managed honey bee colonies may enhance crop yield and quality, meeting the increasing food demand. Beekeeping is also a high-valued and income-generating activity, which provides humans with honey as high-quality food as well as substances used as raw materials and in pharmaceuticals. In addition, the honey bee and its products are valuable bioindicators and bioaccumulators of environmental pollution: they provide valuable information on the impact of human activities, enabling the implementation of measures to mitigate risks to human and ecosystem health. The honey bee is also linked to many cultural ecosystem services and has a longstanding tradition in human culture, mysticism, and religion. Its popularity may be therefore used for educational purposes and to raise public awareness of important issues, such as the conservation of pollinator habitats and biodiversity.
1.1K
22 Jun 2022
Topic Review
The Hikikomori Phenomenon
The Hikikomori phenomenon can be classified with the classification of “social pathology”: the Hikikomori phenomenon, and its spread in society, appear to be a real danger to the sustainability and resilience of the very society in which it occurs. This is because the social isolation of an individual, especially if young and non-independent, impacts the community of reference in human, economic and psychological terms.
223
18 Mar 2024
Topic Review
The Half-Truth Effect and Its Implications for Sustainability
Half-truth is defined as “a statement that mingles truth and falsehood with deliberate intent to deceive”.
1.5K
23 Jun 2022
Topic Review
The Guided Reading Teaching Approach
The guided reading teaching approach is a commonly utilised practice that teachers have employed for over 20 years, both in Australia and abroad. What the approach entails, can be open to interpretation—an outcome that highlights the challenge of describing the approach in clear and unambiguous terms.
712
21 Jun 2022
Topic Review
The Geometric World of Fishes
Spatial orientation may be led by the distinctive geometry of an environment: fish can use metric and left-right direction to reach convenient locations, such as a foraging site. This remarkable capacity requires to handle the macrostructural characteristics of space, which are based on the Euclidean concepts of point, surface, and boundary.
624
29 Aug 2022
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