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Topic Review
The Concept of Green Marketing in Palm Oil
The term green marketing has been in use since the 1980s, following the shift of consumerism towards a cleaner and greener environment. There are many definitions of this term. Pride and Ferrell (1993) have tried to explain it as a way for a firm to design, distribute, market, and price a certain product without harming the environment. Polonsky (1994) has defined green marketing as all a firm’s activities to generate or facilitate services and/or products with minimal detrimental impact on the environment.
  • 692
  • 22 Jul 2022
Topic Review
The B Corp Movement
This work develops a systematic literature review on the B Corp movement. Fifty articles were identified in the Web of Science and Scopus databases until 2020. Results show that it is an incip-ient field with great potential. There are two topics repeatedly addressed in the analyzed publi-cations: the motivations of companies to be certified, and the economic and social effects that occur after certification.
  • 398
  • 29 Mar 2021
Topic Review
The Advantages of Coaching
The definition of coaching has been applied in several fields, such as sport, life, and business. Even though coaching was first used in sport as a discipline that helps athletes maximize their performances, there is an increasing number of coaches who work for every kind of company as executive, team, or business coaches. Career coaching has become an important method of helping people expand their self-awareness, facilitate personal development, and increase their performance in the school-to-work transition.
  • 204
  • 03 Aug 2023
Topic Review
The Achievement of Frugal Innovation
Digital platforms mediate the association between the IoT and frugal innovation. Furthermore, organizational readiness also moderates on the association between digital platforms and frugal innovation. Only those businesses that update their business operations according to the needs of their customers can achieve success. Frugal innovation is an emerging concept, and its achievement is a very tricky and complex task. Only those businesses that update their business operations using the IoT and digital platforms can achieve success. Moreover, modern SMEs should be able to adapt to the required changes in their business activities. Hence, SMEs also require some strategic changes in their operations in order to cope with changing business circumstances. 
  • 442
  • 22 Apr 2022
Topic Review
The 4 Helix Model and Tourism Social Entrepreneurships
The COVID-19 crisis has promoted innovation, support, and incentives among the four helixes, in which the STEs have benefited. As conclusions, the four helix model is functional to face the adversities of COVID-19 as long as there is planning within the entrepreneurships and the link with said model helix participants.
  • 1.6K
  • 10 Jan 2022
Topic Review
Terrorism, Post-Traumatic Stress Disorder and University Teachers’ Performance
Environmental changes, including exposure to terrorism, are a growing concern for employees worldwide. Employees directly exposed to terrorism experienced a significant decline in job performance. Exposure to terrorism can have a profound negative impact on university employee performance. Employees who live in areas that are frequently targeted by terrorism are more likely to experience symptoms of post-traumatic stress disorder (PTSD), including intrusive thoughts, avoidance behaviors, and hyperarousal. These symptoms can negatively impact job performance by decreasing focus and motivation and increasing absenteeism and turnover. PTSD disorder leads to occupational instability and can severely impair the daily lives of those who experience it.
  • 193
  • 04 Jul 2023
Topic Review
Telework, Remote Work and Hybrid Work
Employees’ work environment has drastically shifted from offices to homes. Telework is often a desired employee benefit, but employers consider it a temporary setting. The lasting COVID-19 pandemic has changed the concept of telework. Home office has gained importance and will likely become an essential part of the working environment even after the pandemic.
  • 519
  • 25 Jun 2023
Topic Review
Telework Implications and Leadership on Workforce Sustainability
Effective e-leadership can enhance organizational workforce sustainability and is assessed as an opportunity for teleworking.
  • 213
  • 20 Nov 2023
Topic Review
Technoversal Leadership
Technoversal Leadership is a theory that goes beyond leader-follower interactions and business concerns such as growth and profit. This style has a discipline to a global understanding of biodiversity loss, climate, and environmental consciousness and the leader rising with them; Technoversal Leadership theory roots where these global crises, technology, and adaptable qualities intersect.
  • 5.2K
  • 29 Jul 2022
Topic Review
Technology Strategy
Technology strategy (information technology strategy or IT strategy) is the overall plan which consists of objectives, principles and tactics relating to use of technologies within a particular organization. Such strategies primarily focus on the technologies themselves and in some cases the people who directly manage those technologies. The strategy can be implied from the organization's behaviors towards technology decisions, and may be written down in a document. The strategy includes the formal vision that guide the acquisition, allocation, and management of IT resources so it can help fulfill the organizational objectives. Other generations of technology-related strategies primarily focus on: the efficiency of the company's spending on technology; how people, for example the organization's customers and employees, exploit technologies in ways that create value for the organization; on the full integration of technology-related decisions with the company's strategies and operating plans, such that no separate technology strategy exists other than the de facto strategic principle that the organization does not need or have a discrete 'technology strategy'. A technology strategy has traditionally been expressed in a document that explains how technology should be utilized as part of an organization's overall corporate strategy and each business strategy. In the case of IT, the strategy is usually formulated by a group of representatives from both the business and from IT. Often the Information Technology Strategy is led by an organization's Chief Technology Officer (CTO) or equivalent. Accountability varies for an organization's strategies for other classes of technology. Although many companies write an overall business plan each year, a technology strategy may cover developments somewhere between 3 and 5 years into the future. The United States identified the need to implement a technology strategy in order to restore the country's competitive edge. In 1983 Project Socrates, a US Defense Intelligence Agency program, was established to develop a national technology strategy policy.
  • 695
  • 14 Oct 2022
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