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Topic Review
Live Streaming and Consumer Purchase Intentions
As a new business model, live-streaming commerce has great commercial value. Interactivity, visualization, entertainment, and professionalization play considerable roles in consumer behavioral responses and that their psychological mechanisms are different. Male respondents are more satisfied with interactivity than females. E-commerce platforms are more interactive, visible and professional than social media platforms, and the trust mechanism of social media platforms is immature.
  • 960
  • 28 Jan 2022
Topic Review
Digital Media for Behavior Change
Digital media are omnipresent in modern life, but the science on the impact of digital media on behavior is still in its infancy. There is an emerging evidence base of how to use digital media for behavior change. Strategies to change behavior implemented using digital technology have included a variety of platforms and program strategies, all of which are potentially more effective with increased frequency, intensity, interactivity, and feedback. It is critical to accelerate the pace of research on digital platforms, including social media, to understand and address its effects on human behavior. 
  • 951
  • 30 Sep 2022
Topic Review
Product Attributes, Evaluability, and Consumer Satisfaction
Consumer satisfaction is considered essential to long-term business success. Organizations have a need to produce products and services that yield highly satisfied and loyal consumers. Having loyal consumers reduces the costs for firms, since the expenses for acquiring new consumers are much higher than those for keeping existing ones. Studying the factors that determine consumer satisfaction is of vital importance for a company, as consumer satisfaction has been described as the best indicator of a company’s future profits. In addition, several studies have indicated that there are positive effects of consumer satisfaction on overall brand equity and its different aspects, i.e., retailer awareness, retailer associations, the retailers’ perceived quality, and retailer loyalty. Most studies of consumer satisfaction have been based on the overall satisfaction with a product as a whole, while only a few have related consumer satisfaction to the performance of product attributes. We aimed to study which type of product attribute leads to the most satisfaction, thus providing clues for providers to improve their products. We focused on attribute evaluability and analyzed the ease or difficulty in evaluating a product’s attribute. This was assumed to be related to consumer satisfaction Although evaluability has usually been manipulated experimentally, we studied evaluability as a consumer’s perceptions of product attributes. We aimed to show the effects of attribute evaluability on consumer satisfaction outside of the laboratory context, in a real consumer setting. This aim matched the endeavor in research to study the scaling-up of small-scale laboratory findings to larger markets and settings, as advocated by List.  Another basic process in the formation of consumer satisfaction is a judgment of product performance that is relative to the reference point of the product’s performance expectations. In general, the positive disconfirmation of expectations (the perceived realizations of performance exceeding expectations) will lead to consumer satisfaction, whereas negative disconfirmation (the perceived realizations of performance falling short of expectations) induces dissatisfaction. From prospect theory, it is known that negative deviations from a reference point are judged more negatively than their commensurate positive deviations are judged positively, thus indicating asymmetric effects of product evaluations.  A hitherto under-researched topic is whether consumer satisfaction differs when it is due to an attribute expectation disconfirmation of easy-to-evaluate versus difficult-to-evaluate attributes. This topic is theoretically interesting, because such differences may be driven by different psychological processes. Also, it is of practical significance, because it provides a clue to providers in regard to the type of product attributes for which negative expectation disconfirmation needs to be avoided. We consider attribute evaluability as a factor that moderates the effects of attribute disconfirmation on consumer satisfaction.
  • 938
  • 15 Nov 2021
Topic Review
Barriers to Sustainable Farming Practices
Research has a critical role in supporting the implementation of farming practices that are appropriate for meeting food and climate security for a growing global population. Notwithstanding progress towards more sustainable agricultural production, the rate of change varies across and within regions and is, overall, too slow. Understanding what is and is not working at the implementation level and, critically, providing justified explanations on outcomes, is an important contribution of the literature. It is suggested that a greater application of theory in adoption research could increase the contribution of the literature. 
  • 914
  • 10 May 2021
Topic Review
Tougher Plastics Ban Policies in China
After the Chinese government's new plastics ban policies issued in 2020, another set of tougher plastics ban measures were introduced in Shanghai, China in 2021. The tougher plastic ban polices completely forbade the usage of plastic carrier bags and required all supermarkets to sell only cloth or nylon carrier bags priced from RMB 1.0 to 39.0. Tougher plastics ban policies are penalty-oriented. The tougher plastics ban policies produce positive plastics reducing effects by observing significantly decreased usage of charged carrier bags by 46%, and significantly increased usage of old plastic bags and reusable bags by 117% and 36%, respectively. Policy execution loopholes are found in some supermarkets which do not follow the tougher plastics ban measures. Fortunately, the spill-over effects from tougher-measure-executing supermarkets fix this issue to some extent. The tougher 2021 measures fail to be the most powerful impacting factor on people’s usage of each type of bag. To produce better plastics reducing results, other bag-targeted measures are necessary.
  • 853
  • 19 Oct 2021
Topic Review
Heritage Tourism AR Experiential Value
Augmented reality (AR) provides a multidimensional environment that overlays digital contents on a real environment, allowing visitors to see and receive information while preserving the original state of the site. Experiential value refers to interactions that involved the direct usage or distant appreciation of products and services. A true relationship exists between a tourism destination and AR if the integration of AR into a site exerts a holistic effect on travelers. In this regard, the experiential value of AR is considered important because it relies on the value obtained from the interaction between an individual using AR technology and a dynamic experience element. Therefore, the experiential value of AR in heritage tourism can be a salient antecedent to visitors' perception of new technologies and destinations and their future intentions and behavior.
  • 819
  • 17 Jun 2021
Topic Review
Understanding Apple Attribute Preferences of US Consumers
Fresh apples are a commonly consumed and widely available product in food markets around the world.
  • 812
  • 17 Jan 2022
Topic Review
Employee’s MOB and Firm’s IMM
A successful organization depends primarily on employees' effort, attitude, behavior, and interaction. All these factors are employee-related and play a critical role in accomplishing the organization’s strategy. Scholars have confirmed that employees’ attitudes and behaviors positively influence a firm’s accounting measures and stock returns. Therefore, it is crucial for a firm to entice employees to engage in market orientation behavior (MOB) to attain sustainable competitive advantages and excel at business performance. In the early 1970s, Kotler introduced internal marketing and suggested that a firm should market to its employees before marketing to its customers. Soon after the emergence of this concept, firms began to view jobs as products and employees as internal customers. To be successful, a business must retain talented and competent employees; internal marketing can help businesses resolve this issue. Internal marketing is regarded as a model component of service marketing management and a measurable scale for empirical research.
  • 790
  • 29 Jun 2021
Topic Review
The Complexity of the Human–Animal Bond
The human–animal relationship is ancient, complex and multifaceted. It may have either positive effects on humans and animals or poor or even negative and detrimental effects on animals or both humans and animals. A large body of literature has investigated the beneficial effects of this relationship in which both human and animals appear to gain physical and psychological benefits from living together in a reciprocated interaction. However, analyzing the literature with a different perspective it clearly emerges that not rarely are human–animal relationships characterized by different forms and levels of discomfort and suffering for animals and, in some cases, also for people. The negative physical and psychological consequences on animals’ well-being may be very nuanced and concealed, but there are situations in which the negative consequences are clear and striking, as in the case of animal violence, abuse or neglect. Empathy, attachment and anthropomorphism are human psychological mechanisms that are considered relevant for positive and healthy relationships with animals, but when dysfunctional or pathological determine physical or psychological suffering, or both, in animals as occurs in animal hoarding.
  • 775
  • 26 Oct 2022
Topic Review
Behavioral Economics
Behavioral economics (BE) is a relatively new field within the discipline of economics. It harnesses insights from psychology to improve economic decision making in ways that have the potential to enhance good health and well-being of both individuals and societies, the third of the United Nations Sustainable Development Goals (UNSDG). While some of the psychological principles of economic decision-making were described by Adam Smith as early as the 1700s, BE emerged as a discipline in the 1970s because of the groundbreaking work of psychologists Daniel Kahneman and Amos Tversky.
  • 768
  • 16 Jun 2021
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