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Topic Review
Environmental Communication on Twitter
People can learn about environmental issues via media outlets. Among various outlets, social media is vital since people around the world are spending a considerable amount of time using the platforms. Environmental activists and organizations understand the prevalence of social media usage among contemporary media users, and hence, activists and organizations are using social media to reach their target audiences.
  • 151
  • 20 Oct 2023
Topic Review
Social Media Marketing and Bank Loyalty of Customers
E-marketing has impacted customers’ bank loyalty regarding its online services, and the role of social media marketing has remained very important to enhancing customer-based loyalty. 
  • 213
  • 18 Oct 2023
Topic Review
Mobile Interactive Video Advertising
With the rapid spread of mobile devices and the Internet, mobile interactive video advertising has become an increasingly popular means of accessing advertising information for a large number of users. Interactive narratives are advertisements that require collaboration between consumers and designers to complete the story. Interactive narratives influence marketing impact and the advertising experience.
  • 183
  • 28 Sep 2023
Topic Review Peer Reviewed
Social Networks in Crisis Management: A Literature Review to Address the Criticality of the Challenge
This review proposes a concise literature review aimed at identifying the current body of knowledge on the adoption of Social Networks in crisis management. The major input is a structured research question based on the initial reading about the topic. Before the recent pandemic, most literature focused on local crises, with relatively few exceptions. Additionally, self-organising systems are spontaneously established between people who are affected by a crisis. The fundamental assumption underlying this study is the huge potential of Social Networks in the field of crisis management. That is supported, directly or indirectly, by a number of previous studies, which emphasise how effective adoption leads to better decision-making for crisis managers and local communities. Among the identified challenges is the need to integrate official communication by emergency agencies with citizen-generated content in a contest for credibility and trustworthiness. In certain cases, it has been reported that there is a lack of specific competence, knowledge, and expertise, as well as a lack of sufficient policies and guidelines for the use of Social Networks. Those challenges need to be framed by considering the classic difficulties of providing timely and accurate information to deal with fake news, unverified or misleading information, and information overload. Bridging major gaps through advanced analytics and AI-based technology is expected to provide a key contribution to establishing and safely enabling the practice of effective and efficient communication. This technology can help contrast dissonant mental models, which are often fostered by Social Networks, and enable shared situational awareness. Future research may take a closer look at AI technology and its impact on the role of Social Networks in managing crises.
  • 802
  • 26 Sep 2023
Topic Review
Social Innovations Dissemination
Although there is great interest on the global stage in promoting plant-based diets (PBDs) to achieve some of the Sustainable Development Goals (SDGs), the results of their adoption are unsatisfactory. Academics propose to entangle this effort by addressing the challenges of dissemination of social innovations (SIs). SIs generate different adoption attitudes, some of them related to socio-psychological aspects on the part of potential adopters. This research work aims to better understand the adoption of SIs, such as PBDs, which may induce socio-psychological concerns in potential adopters. In this sense, this research postulates that current perspectives on the dissemination and adoption of SI offer partial insights into understanding the shift to PBD. To overcome these limitations, a holistic process perspective of the adopter’s decision-making to change diet is derived and proposed. An exploratory, abductive, and theory-building effort has been carried out, based on a cross-analysis of three different adopter profiles, with a total of 69 semi-structured interviews. A new model for a comprehensive understanding from the adopter’s perspective on dietary change is outlined with new socio-psychological insights emerging from the adopter’s viewpoint. Additionally, the new model offers renewed opportunities for practitioners in terms of PBD implementation, usage, and policy.
  • 262
  • 03 Aug 2023
Topic Review
Virtual Restaurants in COVID-19 Pandemic
Due to COVID-19 restrictions, many restaurants were forced to discontinue in-person service, either by locking down or finding alternative methods of operation. Despite the fact that, in the United States of America, digital restaurants have already been established for many years, in Greece, this phenomenon became popular during the pandemic. These delivery-only companies operate exclusively online, allowing customers to place orders from restaurants without a physical location.
  • 232
  • 28 Jul 2023
Topic Review
Grief Communication and Disenfranchised Loss
Disenfranchised loss, or loss not recognized as a legitimate reason for grieving, affects personal and organizational well-being. Following a disenfranchised loss, bereaved individuals use communication to grapple with their loss and emotions across numerous personal and professional contexts. This entry details research on communicative underpinnings of emotions and grief before reviewing disenfranchised loss across organizational contexts.
  • 281
  • 07 Jul 2023
Topic Review
Pharmaceutical Communication in Spain during COVID-19
This research addresses the scientific production of pharmaceutical communication in Spain around the COVID-19 crisis, in which information overload, amplified by the digital media, evidenced the relevance of communication in the digital society.
  • 306
  • 07 Jul 2023
Topic Review
Mesh Opportunistic Networks
Opportunistic networks allow for communication between nearby mobile devices through a radio connection, avoiding the need for cellular data coverage or a Wi-Fi connection. The limited spatial range of this type of communication can be overcome by using nodes in a mesh network. 
  • 272
  • 28 Jun 2023
Topic Review
Digital Transformation and Green Innovation of Energy Enterprises
The era of the digital economy has ushered in a new development opportunity for the energy industry, and the role of digitalization in the green and low-carbon transformation process of the energy industry has received increasing attention. There is a significant positive correlation between the digital transformation level and the green innovation level of energy enterprises. The mechanism test shows that the digital transformation of energy enterprises can promote their green innovation ability by improving their dynamic capability. 
  • 192
  • 16 Jun 2023
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