Video Upload Options

Social commerce refers to the integration of social media technologies and electronic commerce activities, enabling individuals and organizations to engage in marketing, buying, selling, information sharing, and relationship building through online social environments ^[1][2]. It extends traditional e-commerce by incorporating social interactions, user-generated content, online communities, recommendations, ratings, reviews, and peer communication into commercial processes ^[2][3]. Social commerce allows consumers to participate actively throughout the purchasing process, including product discovery, evaluation, decision-making, and post-purchase engagement, while enabling businesses to develop customer relationships and co-create value through social platforms ^[1][4]. The effectiveness of social commerce is influenced by social factors such as trust, social support, interpersonal influence, and perceived interaction among users within digital communities ^[3][4]. Social commerce therefore represents a form of digitally mediated commerce in which economic exchanges are embedded within social networks and communication processes.