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Social Media Addiction during COVID-19
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In the early stages of the coronavirus disease 2019 (COVID-19) pandemic, national lockdowns and stay-at-home orders were implemented by many countries to curb the rate of infection. An extended stay-at-home period can frustrate people’s need for relatedness, with many turning to social media to interact with others in the outside world. However, social media use may be maladaptive due to its associations with social media addiction and psychosocial problems.

information technology addiction mental health psychological need social distancing social media social networking site social media addiction psychological symptoms mental wellness epidemic
Subjects: Psychology
Contributor :
View Times: 200
Entry Collection: COVID-19
Revisions: 2 times (View History)
Update Date: 24 Apr 2022
Table of Contents

    1. Introduction

    Coronavirus disease 2019 (COVID-19) is caused by an unknown highly transmissible virus [1][2]. This novel disease quickly escalated into a global pandemic that has affected more than 325 million people and caused approximately 5.5 million deaths worldwide as of 15 January 2022 [3]. To mitigate the rapid spread of the COVID-19 infection in the pandemic’s early stages, many countries implemented the drastic public health control measures of national lockdowns or stay-at-home orders [4][5][6][7]. Depression and loneliness were the two “signature mental health concerns” during the COVID-19 era [8][9][10][11].
    The residents of countries with stay-at-home orders in effect could not maintain contact with others through face-to-face interactions. A recent meta-analysis revealed social isolation to be consistently associated with both mental and physical health problems [12], although most of the studies included in the meta-analysis investigated subjective rather than objective social isolation. The present entry extends the literature by examining objective social isolation; actually, such isolation was mandatory due to the implementation of stay-at-home orders during the COVID-19 pandemic.

    2. Prevalence of Social Media Addiction during COVID-19 Pandemic

    In the present cyber era, people interact with others in two worlds: the real and the cyber worlds. With face-to-face interactions restricted under a national lockdown or stay-at-home orders, social media emerged as a major means of connecting with social network members [13][14]. A previous study revealed time spent with family members and friends to be inversely associated with internet use [15]. It is not surprising that Facebook, one of the most commonly used social media platforms, has reported a 70% increase in time spent on the platform and more than a 50% increase in messaging since the onset of the pandemic [16]. As the mandated physical distancing measures deprived individuals of opportunities to connect with their social network members in person, many of them turned to social media to maintain existing offline relations via online platforms [17][18][19][20].
    The optimal use of social media has been found to foster psychological well-being through the development of new social relations and the strengthening of existing ties [21][22][23]. However, social media use should only be regarded as a supplement to face-to-face interactions rather than a surrogate for social connections in real life or a replacement for a loss of real-life social support [24]. Such a notion stems from a study that compared the levels of life satisfaction among social media, phone, and in-person communication [25]. The findings indicate that highly active users tend to experience a reduction in levels of life satisfaction after using social media, whereas both in-person and phone interactions are positively associated with life satisfaction.
    Apart from exerting immediate undesirable effects, excessive use of social media has also been found to incur more long-term maladaptive consequences, with social media addiction as the most common type of such problems. Social media addiction refers to a type of behavioural addiction characterized by an over-concern about using social media and an uncontrollable urge to log on to or use social media [26][27]. Individuals with social media addiction are characterized by an array of symptoms, including a preoccupation with using social media, the development of tolerance symptoms, and a failure to stop using social media despite experiencing adverse consequences [7][28]. Such a devotion of abundant time and effort to social media use has been found to impair functioning in important life domains, especially interpersonal relations [26][29]. In addition, a myriad of studies have documented positive associations between social media addiction and a range of psychosocial problems [30][31][32][33]. Since the onset of the COVID-19 pandemic, social media addiction has been found to be prevalent across countries [28][34][35][36] and across social media platforms [35].

    3. Relatedness Needs as Behavioural Motives and Experiential Requirements

    The implementation of the unprecedented stay-at-home orders also disrupted certain fundamental needs, especially those related to social interactions. According to the basic psychological needs theory, one of the subsidiary theories of the self-determination theory [37], the foundation of mental health is the gratification of three basic needs, two of which are personal (needs for autonomy and competence) and the other of which is social (need for relatedness) in nature. Espousing a nuanced view, the two-process model of psychological needs further decomposes basic needs into two elements: need frustration and need satisfaction [38][39]. These two elements of basic needs play distinct roles: needs-as-motives and needs-as-requirements. Specifically, need frustration operates as an underlying motivation that drives and guides individuals to engage in certain behaviours (needs-as-motives), whereas need satisfaction serves as an experiential condition derived from the individuals’ antecedent behaviours (needs-as-requirements).
    Of the three fundamental needs highlighted in this theory, relatedness need was considered most likely to influence mental wellness in the context of COVID-19-mandated physical distancing. Relatedness need refers to the desire to be connected to and maintain optimal relations with others [37]. As social animals, human beings have a strong need to belong and affiliate with other people [40]. However, when the stay-at-home orders were in place, the relatedness needs of the residents in the affected regions could not be gratified. As mentioned at the outset, many of the residents turned to social media in an attempt to gain social compensation, and social media addiction was common during the lockdown period in many countries [28][34][35][36]. The constructs of relatedness need frustration and relatedness need satisfaction as well as their respective functions may shed light on individual differences in susceptibility to social media addiction.

    3.1. Relatedness Needs as Behavioural Motives of Social Media Addiction

    From the perspective of the classic theories of motivation [41][42], relatedness need can be viewed as an underlying motivation that drives individuals to engage in certain behaviours and guides their subsequent actions (needs-as-motives). If individuals’ relatedness needs in the real-life social environment are thwarted, they are motivated to seek compensation through interacting with others on social media platforms [43][44]. Empirical data have supported this notion by revealing that social media addiction was positively associated with relatedness need frustration [45]. In addition, previous studies have documented the intervention roles of social media addiction and relatedness need satisfaction in improving mental health problems, particularly depressive symptoms and loneliness [46][47][48][49].
    In light of these theoretical postulations and empirical findings, a relatedness needs-as-motives model was formulated, and a set of hypotheses derived from this model is summarized in the upper panel of Figure 1. As similar tendencies of heavy use of social media and social media addiction prevalence were observed during COVID-19-mandated physical distancing, this entry was set in this specific context to evaluate the empirical validity of the relatedness needs-as-motives model through testing the following hypotheses:
    Figure 1. Conceptual frameworks of the relatedness needs-as-motives and the relatedness needs-as-requirements models.
    Hypothesis 1 (H1):
    Relatedness need frustration is positively associated with psychosocial problems (i.e., depressive symptoms and loneliness).
    Hypothesis 2 (H2):
    Relatedness need frustration is positively associated with social media addiction.
    Hypothesis 3 (H3):
    Social media addiction is positively associated with psychosocial problems.
    Hypothesis 4 (H4):
    Social media addiction mediates the positive association between relatedness need frustration and psychosocial problems (relatedness needs-as-motives model).

    3.2. Relatedness Needs as Experiential Requirements of Social Media Addiction

    For the basic psychological needs theory, a major tenet is that basic needs are “psychological nutrients” that are crucial for psychological adjustment and personal growth [50]. As mentioned above, individuals are motivated to engage in social media to compensate for a perceived loss in the social support that was originally rendered through face-to-face interactions; such attempts of social compensation seeking are largely futile [21]. Similar to other types of behavioural addiction, such as internet gaming addiction [51], social media addiction has been consistently found to be positively associated with problems in romantic and other social relations [52][53], resulting in attachment anxiety, relational ambivalence, and relational dissatisfaction [54][55]. Furthermore, the failure to gratify relatedness needs has been found to be associated with psychosocial problems [56][57]. In light of these theoretical postulations and empirical findings, a relatedness needs-as-requirements model was formulated, and a set of hypotheses derived from this model is shown in the lower panel of Figure 1. Another aim of the present entry was to evaluate the empirical validity of this model in the pandemic context through testing the following hypotheses:
    Hypothesis 5 (H5):
    Social media addiction is negatively associated with relatedness need satisfaction.
    Hypothesis 6 (H6):
    Relatedness need satisfaction is negatively associated with psychosocial problems.
    Hypothesis 7 (H7):
    Relatedness need satisfaction mediates the positive association between social media addiction and psychosocial problems (relatedness needs-as-requirements model).


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    Subjects: Psychology
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    View Times: 200
    Entry Collection: COVID-19
    Revisions: 2 times (View History)
    Update Date: 24 Apr 2022
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      Cheng, C. Social Media Addiction during COVID-19. Encyclopedia. Available online: (accessed on 07 February 2023).
      Cheng C. Social Media Addiction during COVID-19. Encyclopedia. Available at: Accessed February 07, 2023.
      Cheng, Cecilia. "Social Media Addiction during COVID-19," Encyclopedia, (accessed February 07, 2023).
      Cheng, C. (2022, April 22). Social Media Addiction during COVID-19. In Encyclopedia.
      Cheng, Cecilia. ''Social Media Addiction during COVID-19.'' Encyclopedia. Web. 22 April, 2022.