4.2. Actors’ Roles
Hard regulation by law certainly plays a pivotal role in the prevention of zoonotic pandemics originating from factory farms. Risky conditions on farms can be abolished or effectively controlled by enhancing biosecurity by legal enforcement. For example, a phase-out of the use of antibiotics as growth stimulants in animal feed was decided by the European Union in 2003 leading to a total ban as of 2006
[107][108]. In Denmark, several actions and bans on the non-therapeutic use of antimicrobials preceded the EU-wide prohibition leading, in fact, to waning resistance in bacteria
[108], and measures were taken to promote biosecurity, disease monitoring and animal health on farms to maintain production levels after the ban
[108]. Indeed, an increase in Danish pig productivity was seen even after the complete discontinuation of antibiotics as growth promoters in 2000
[109], demonstrating the feasibility of industrial farming without their use. Similarly, in the US, the use of antibiotics for livestock farming was restricted by law as of 2017, rendering their administration for growth promotion illegal and stipulating prescription by a veterinarian for other use such as disease prevention which is still permitted
[110]. Ever since there has been no indication of a negative implication for animal growth
[110], and an overall decrease in antimicrobial resistance from 2016 to 2017 was noted
[110]; however, the reduction in total use of antibiotics has partly been offset by enhanced therapeutic prescription
[110]. Lamentably, non-therapeutic application of anti-microbials in animals is still unprohibited or poorly regulated in many parts of the world, including numerous developing countries
[111]. Limited financial resources are an important factor for insufficient regulation of biosecurity and implementing surveillance measures commensurate with the growing intensification of animal husbandry in these countries
[63][112].
Recurrent SARS-CoV-2 infections in mink eventually resulted in the prohibition of mink farming in the Netherlands. As Peters
[57] points out, a ban in one country, however, bears the risk of stimulating business in others devoid of a ban. As per her suggestions, solutions to prevent this effect include the prohibition of imports, lack of demand by consumers for mink products or a global ban
[57]. The legal response by the Dutch government was driven by an immediate and palpable threat to human health. It is therefore unlikely that other sectors of livestock farming will face closure as long as they are not perceived as high-risk sites for an impending epi- or pandemic given the wildlife origin of COVID-19. In view of a desirable transformation towards a sustainable agricultural system without factory farming, it must, however, be borne in mind that adverse issues might arise. For example, organic vs. intensive beef production has been reported to entail a 22% increase in land use per production unit
[113], and converting global agriculture totally to organic would result in up to a 33% increased land use and up to 15% increased deforestation by 2050, unless food wastage and consumption of animal products are radically curtailed
[114]. In addition, banning wildlife trade, markets and consumption globally, as frequently advocated (e.g.,
[42][43]), could be problematic especially regarding local and indigenous peoples’ food security and drive those deprived of wild meat towards consumption of products from industrial farming which would stimulate habitat destruction and deforestation as zoonotic drivers
[19][71][72]. However, given that the reliance of most countries on wild meat is very low, not exceeding 5% or even less of their total consumption of animal protein
[72], a global ban on wildlife trade could be regarded as not implying a drastic overall rise in industrial animal farming, also because not all wild meat would have to be substituted with products from factory farms. On the other hand, regions with high consumption of wild meat, such as in many African countries, would arguably be heavily impacted by such a ban, entailing undersupply of protein and exacerbated food insecurity, and ensuing land-use change, habitat destruction and species extinction due to the increased livestock production
[72].
Taxation as an instrument to attenuate consumption of animal products, in particular meat, and to account for their externalities, appeared as a frequent proposal in the present review. A tax on animal products or specifically on meat could be imposed either directly on consumers
[34][61][74][75] or on the production side
[62][75]. Whereas taxing factory farming harbours the risk that imports from other countries circumvent taxation as long as there is no uniform international regulation, levies on animal products imposed on consumers would apply to all sales in a country. In terms of a “zoonotic tax”, different tax rates might apply according to the zoonotic risk associated with varying conditions of farming. Similar arguments have been put forth by Treich
[115], who claims that regulation on the demand side (i.e., consumers) is more efficient than regulating producers in factoring in overall externalities of meat production. Regulation of meat consumption might probably face, however, strong opposition by meat producers as well as consumers
[116]. Indeed, a carbon tax on meat, integrating its environmental externalities, has hitherto not been introduced by any country in the world
[115], but the idea to impose a carbon tax on meat and dairy has recently been advanced by the UK government
[117]. Tax revenues could be utilised to fund earmarked subsidies for zoonotic risk prevention such as supporting sustainable farming, public campaigns for less meat-based diets or companies in the alternative meat sector. Product labelling as a further tool to regulate the demand side by facilitating consumers’ informed food choices and to stimulate manufacturers’ and retailers’ shift to sustainable food production
[82] might have its pitfalls. As Parker et al.
[118] point out, labelling of meat products might be conveying reductionist information and misleading claims and be susceptible to greenwashing, unless standards are set by governmental meta-regulation, involving multiple stakeholders.
The necessity of a stringent legal framework for farm biosecurity notwithstanding, farms are responsible for compliance with the rules such as safe-guarding hygienic standards. Moreover, beyond legal regulations, COVID-19 could be a starting point for initiatives by the livestock sector and food retailers towards improving animal welfare and mitigating infectious disease and antimicrobial resistance risk. In Denmark in 1995, it was the farmers’ initiative to stop administration of growth promoting anti-microbials after high levels of resistant bacteria had been discovered in chickens from industrial farming
[108] and development but importantly also deployment of antibiotic substitutes, such as plant bioactive compounds, probiotics, antimicrobial peptides, acidifiers, and functional oligosaccharides, could restrain overuse of antibiotics but are currently lacking equal efficacy
[119]. Furthermore, food retailers and food companies as key actors along the food supply chain play a central role, e.g., by excluding unsustainably manufactured goods from their portfolio of products
[59]. A case study from Germany on the motives of retailers to market pasture-based beef identified as main factors both meeting perceived consumers’ demands as extrinsic, and concern for animal welfare as intrinsic motives
[120]. Even though the importance of retailers’ personal interest in animal welfare is highlighted in this study, results nevertheless demonstrate the powerful influence of consumer behaviour, implying that a change to sustainable food products must be initiated by the demand side. Accordingly, food retailers show reservation towards innovative food products unless they perceive clear benefits of these products for consumers
[121]. To actively stimulate demand for organic animal products or vegetarian or vegan goods, business stakeholders (e.g., farmers, retailers and food companies) could launch marketing campaigns emphasising that in face of COVID-19, their products lack zoonotic risk as opposed to food from factory farms. However, caution is warranted due to the possible greenwashing of such campaigns, and because COVID-19-related messages on pandemic risk by factory farming have not proven to be more effective in generating intentions to reduce meat consumption than, for example, messages related to the health benefits of a low meat diet
[102].
Demand for animal products is the root driving force dictating the size of the industrial livestock farming sector and the associated zoonotic risk. The immediate impact of the pandemic has entailed a downturn in global meat consumption
[96], presumably mainly imposed by constraints of food availability rather than awareness of the zoonotic origin of the pandemic and concerns over factory farmed animal products. On the other hand, eating meat as a source of COVID-19 was identified as one major topic in COVID-19-related user conversations on the social media platform Twitter, where non-vegetarians were blamed for the outbreak of the pandemic
[122]. Interestingly, the blame was not restricted to consumption of wild meat in this study despite the presumable wildlife origin of COVID-19. Indeed, as pointed out by Attwood & Hajat
[97], previous zoonotic events instigated noticeable, however, transient changes in consumer behaviour following the outbreaks. For example, Chinese consumers’ demand for poultry dropped in the aftermath of the avian influenza outbreak in 2013 due to the fact of food safety concerns, and beef sales sustainably declined for many years following the discovery and occurrences of BSE (bovine spongiform encephalopathy) in the 1980s and 1990s
[97]. In the case of BSE, no effect of decreased consumption of meat other than beef was noted though
[97], and it can be assumed that consumers simply replaced the “problematic” type of meat with other meat, e.g., beef with pork. Research by Dhont et al.
[101] moreover suggests that probably as a result of COVID-19, consumers in a Western civilization rate factory farming and global meat-eating habits as less important zoonotic risk factors than wildlife trade and eating wild meat and might contextualize zoonoses mainly with “exotic” dietary habits and wet markets, therefore not impugning their own dietary behaviours. Consistently, messages stating the zoonotic risk of factory farming communicated to survey participants during the COVID-19 pandemic did not elicit particularly strong intentions to reduce meat intake
[102]. Based on available evidence, a lasting impact of the pandemic on boosting low-meat and no-meat diets is hence not expected, a conclusion shared by Halabowski and Rzymski
[54], who state that COVID-19 is unlikely to alter dietary choices with respect to meat from livestock farming. At best, a marginal increase might be observed in the portions of vegetarians, currently accounting for an estimated percentage of 5–10% globally
[123], and of vegans, not more than approximately 2% of the population depending on the country
[124]. Without a sustainable COVID-19-related effect, future worldwide meat consumption could thus likely follow previous FAO projections anticipating a rise by 75–80% from 2005 to 2050, driven by increasing welfare and population growth
[38][125]. In this forecast, the highest relative increase is expected for South Asia, and particularly in India, which boasts a long tradition of vegetarianism, meat consumption is predicted to sextuple, yet to amount to merely 6.5% of the global consumption in 2050
[125]. Despite slowing growth rates of meat demand, Western industrialised countries and China are expected to still account for the bulk of global meat consumption by mid-century (based on data in
[125]). Contrary to the trend, younger people seem more inclined to reducing meat consumption as a response to the COVID-19 crisis as suggested by negative attitudes towards game meat in young relative to older Chinese adults
[39] and the COVID-19-related gain of the attraction of a vegan diet among young adults in the UK
[99][100]. Relatedly, propensities to perceive factory farming and global meat consumption as pandemic risks and to endorse a preventive solution targeting factory farms and global meat consumption were both slightly but significantly inversely correlated with age in a study by Dhont et al.
[101].
Achieving consumers’ widespread adoption of alternative proteins replacing conventional meat as a potential solution to zoonotic threats by factory farming faces several challenges. First, consumer acceptance is low compared with conventional meat, being highest for plant-based alternatives, whereas cultured meat is moderately preferred and insect-based food least accepted
[89]. Nevertheless, insects are part of diets mainly outside the Western world, particularly in the tropics and subtropics in countries like Mexico, Zimbabwe, and Thailand
[126], and as many as 80% of the world population are used to eating insects
[126], thus low acceptance, refusal or even disgust for insects as food are culturally dependent. While plant-based proteins possess limited value to replace conventional meat because of organoleptic and nutritional distinctness and because many meat eaters simply refuse to change their diet
[79], subjects committed to high meat consumption are particularly receptive to cultured meat
[89], presumably owing to its property and potential to closely mimic real meat in terms of taste, texture, smell, and nutrients. In contrast, insects usually represent no attractive option to consumers irrespective of their meat eating habits
[89]. Intriguingly, Bryant and Sanctorum
[103] reported intention to buy cultivated meat products in 40% of participants in their study in Belgium, and Dempsey and Bryant
[127], in a survey among Chinese consumers conducted right before the onset of COVID-19, found even a 70% willingness to try and a 58% willingness to buy cultured meat, and a 34% willingness to replace natural meat with it. In another survey, 30%, 59% and 56% of consumers in the United States, China and India, respectively, were very or extremely likely to purchase cultured meat
[128].
Besides consumer acceptability, technological challenges would still have to be overcome and uncertainties clarified for both insects farmed as food and cultured meat, requiring joint endeavours by businesses and governments to invest in research and development activities. Farmed insects, most importantly, carry a risk of acting as vectors for bacteria, viruses and parasites with potential pathogenicity for humans, although it has been claimed that zoonotic risk is low and, in addition, there are issues with food allergens
[79][129]. As for the production of cultured meat, animals would still be utilised for extraction of embryonic or muscle tissue stem cells which are thereafter cultured, propagated and differentiated in vitro (e.g.,
[115]). For cell culture growth, animal-origin-free media have been developed as substitutes for foetal bovine serum (FBS) as a traditional growth medium harvested from dead calves, and maintaining sterile conditions seems possible without the use of antibiotics
[79][130]. Problematic issues yet to be tackled include growth promoters like hormones added to the culture medium that might exert adverse effects on human health
[130], the upscaling of the procedure for cost-effective industrial production and the high energy consumption of the production process
[79][115]. In terms of greenhouse gas emissions, in vitro meat could thus fare worse than insect-based food and, as a matter of debate, maybe also compared with industrial livestock products
[115][131], but mitigation is possible by the use of renewable energy
[79]. Both alternatives are associated though with reduced land use and decreased water consumption relative to intensive livestock production
[79][115][129]. As a possible implication of the future widespread replacement of conventional with cultured meat, negative impacts on livestock-based economies in developing countries have been addressed
[131], which would arguably also occur with other meat alternatives if these gained increased popularity. Moreover, alternative meat sources do not solve health-related problems of high-meat diets, and people who now abstain from meat mainly for ethical reasons might then be inclined to ingesting more meat from “clean” sources. Cell-based meat production offers the possibility for targeted modification though, for example, to decrease potentially unhealthy compounds such as saturated fats
[79][115].
In conclusion, the COVID-19 pandemic, albeit deemed of wildlife origin, has stimulated a spectrum of responses affecting mitigation and prevention of zoonotic risk associated with industrial animal farming. These include suggestions for action and policies by experts and scholars, measures such as laws, as well as consumers’ behaviours, attitudes and beliefs pertaining to ten identified fields of (potential) policy action and (to be) implemented by distinct stakeholders. In the present review, strengthening biosecurity and measures to curb consumption of animal products were found the prevailing topics, and governmental regulation seems to assume a key role for efficient future policies. It is improbable that consumers will, as a consequence of the COVID-19 pandemic, reduce the intake of animal products from industrial farming on a large scale. Therefore, one feasible way to sustainably curb the zoonotic risk of factory farming can be an earmarked zoonotic risk tax on the demand side, revenues of which are to be deployed for subsidising sustainable farming and research on and development and marketing of alternative meat, preferably cultured meat. This long-term strategy, however, must be pursued along with enhanced efforts to guarantee that biosecurity systems work well in industrial farms as a strategy for short-term risk reduction. Recent avian influenza outbreaks due to the emerging subtype H5N8 in poultry farms around the world leading to the first human infections in Russian farm workers by end of 2020 [132] are just a further reminder that action is urgently needed. Facilitated by disease outbreaks in crowded farming conditions, genomic mutations and genetic exchange with other strains could endow a pathogen with the capability to efficiently spread also in humans. If combined with case fatalities in humans of the H5N1 avian influenza virus (i.e., an estimated 14–33% [133]), the ensuing pandemic would be one of unprecedented scale. Understanding COVID-19 as a signal for a sustainable change in our food system and for timely action could spare humanity such a calamity.