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Topic Review
Customer Connections
Brand experience, brand love, and brand behavior outcomes hold significant importance in management research. Their relevance extends to shaping strategic decision-making, fostering a customer-centric approach, and providing insights into the competitive landscape. These concepts are pivotal in understanding the complex dynamics of consumer-brand relationships, enabling organizations to make informed decisions, prioritize customer satisfaction, and stay competitive in the market.
211
15 Jan 2024
Topic Review
Gender Differences in Judging Tax Evasion
Tax morale—an individual’s intrinsic motivation to pay their taxes and/or avoid tax evasion—is a topic of growing interest in behavioral finance and accounting research as well as the literature on taxation and law.
153
11 Mar 2024
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