1. Introduction: Rural Planning in a State of Flux
Through rural planning, social groups cast their ideas about development onto the rural space (industries, residents, and landscape). Therefore, at one time, the rural space could be described as pastoral and convivial, and at another time, it is termed as backward and peripheral. The rural space could also be seen through different lenses, such as capitalism or socialism, modernism or traditionalism, and productivism or consumerism.
Historically, it was only from the 20th century that we could truly speak of a nuanced and explicit state-sponsored rural planning and policy 
. Ever since then, rural planning has extensively and quickly sprawled with development theories.
Since the 1930s, when a group of reformers labelled “Regionalists”, around Howard Odum, sought to “fix the problems and backwardness of rural areas” on a regional basis and thus controlled local industrialization in America 
, agro-industrial rural development strategies have been the mainstream both in developed countries and developing countries. Two strategies are the “agriculture for industrialization” strategy embodied in the Lewis two-sector model 
, and the “industrialize the agriculture” strategy, which is associated with the continued efforts of producers and manufactures to reduce and/or regularize the importance of nature in the food production process 
. These agro-industrial rural development strategies are devoted to providing physical infrastructure and financial institutions, and invest in human capital, technical innovation, and social cooperatives to improve production efficiency.
In the 1930s, supply-management programs and environmental conservation were put on the agenda in North America and Europe, which was a turning point in rural planning policies. It has been widely identified that rural development should surpass the agro-industrial strategies, including the “agriculture for industrialization” strategy and the “industrialize the agriculture” strategy 
. The agro-ruralist developmental strategies were revived again when modern states recovered from the Second World War and after the economic depression in the 1980s 
. Attractive landscapes and leisure amenities needed to be considered under the multi-functional agriculture theory perspective and sustainable rural development paradigm. Farmers were now supposed to have dual identities: agricultural producers and stewards of the landscape. Process approaches 
in rural planning were deployed with different stakeholders, underlining the empowerment of marginalized social groups.
Theories of rural planning and expectations of rural areas are variable, and evolve over time, and similarities and differences exist among different regions. Ellis and Biggs concluded that a first “paradigm shift” occurred in the 1960s, when small-farm agriculture switched to being considered the engine of development. The second “paradigm shift” occurred during the 1980s and 1990s, moving from the top-down or “blueprint” approach, in which rural actors were not actively involved, to the bottom-up, grassroots, or “process” approaches 
. Frouws revealed three contested rural discourses in the Netherlands—the agri-ruralist discourse, the utilitarian discourse, and the hedonist discourse 
. Marsden suggested three models—the mutable agro-industrial model, the bureaucratic “hygienic” model, and the relativist model—which obscure and constrain the agroecological and ecological modernization framework from taking hold, which is a more effective rural development dynamic 
. Among these models, there is an “ascendance of certain aesthetic representations of the countryside over previous economic ones” 
, mostly because rural areas in the post-agrarian era are considered an amenity that provides the aesthetic experience of being closer to nature or a taste of rural idyll 
Among these enormous and complicated arguments, rural planning only has one constant attribute: it is always in a state of flux 
(p. 9). The objectives of rural planning have evolved over the years and have broadened away from agricultural issues.
2. Six Evolving Themes and Narratives of Rural Planning in China
The measure tf-idf allowed us to find terms that are characteristic for a particular year (or several years) over all publications. We applied a text mining approach determining tf-idf on a yearly basis, starting in 2008. Because of the limited number of papers published before 2008, the publications between 1978 and 2007 were divided into three groups (Figure 1
). After a thorough review and synthesis of the literature, considering the terms in Figure 1
, six themes were revealed.
3. Conclusions and Discussion: The Pursuit of Development behind Heterogeneous Ideologies
Research and practices on rural planning in China are heterogeneous. Both agro-industrial and agro-ruralist ideologies exist at the same time. On the one hand, “building a modernized countryside” aimed to provide an affordable and decent life under industrialization and urbanization progress; on the other hand, “building the countryside more like the countryside” yielded a lot of action, especially in the theme of rural tourism, which underlined a highly nostalgic and romanticized view of rural life. This paradox co-exists especially in the theme focused on land planning and restructuring and building a new (socialist) countryside. Some planners and governments endeavored to either urbanize villages or resettle villagers in urban areas 
. Some planners sought to avoid replicating urban settlements in rural areas by developing recognizably “pastoral” villages, an approach that is being widely echoed in the relatively new discipline of rural spatial planning in China 
Scientific rationalism appeared together with humanism. Rural planning could be more strategic, systematic, scientific, data-based, and security-oriented, especially in geographical and ecological perspectives 
. However, humanism is the epistemological premise of sociology and anthropology with a focus on rural society, culture, relationships, and interactions between social groups and society. Several studies in the field of geography also included a symbiotic system with the “people oriented” idea in rural settlement restructuring 
. However, sometimes “people oriented” development becomes “economy oriented” development, as we identified in the theme of national ecological programs 
There is a common instructional epistemology among agro-industrialism, agro-ruralism, scientific rationalism, and “economy oriented” humanism: development, which was the third most frequent term in all of collected publications. The consolidation of the discourse and strategy of development starts with the problematization of poverty, strengthened by principal mechanisms through which development has been deployed, namely, the professionalization of development knowledge and the institutionalization of development practices 
(p. 17). In rural planning, economic growth, capital accumulation, technological advocating, and modernization are outstanding examples of development.
The prevalence of development is closely connected with statism and neoliberalism. The involvement of the state in rural planning constitutes one of the most conspicuous characteristics in modern China. The degree of involvement of the modern state in the rural areas also used to constitute one of the most noteworthy and original features of post-war history in Europe 
(pp. 51–56). The financing and provision of research, vocational education, and extension work for agriculture has been left to the state, as well as providing much of the access to finance other types of input. The state is also involved in the commercialization of farm produce, attempting to regulate and organize markets and marketing. The state has additionally assumed that the government should be concerned rural welfare, such as education, medical service, endowment insurance. However, in China, the practice of statism is broader and deeper. The modern state assumes responsibility of the management of not only the rural economy, society, and ecology, but also rural family and culture, included birth giving, restructuring settlements 
, and burials 
At the same time, the state stands firm and attempts to bring as much rural affairs as possible into the domain of the market, moving China towards neoliberalization. Rural planning is inundated with commercialization, monetization, and financialization. The state helps to promote market-oriented rural industries 
, establish rural financial institutions 
, re-embed ecology into economic practices by payments for ecosystem services 
, frame policies on property rights of rural land 
, and market rural culture and rural image for urban dwellers .
Rural planning is about setting a common vision for rural areas. This is a tough task in China, “where the traditions have not yet left and modernity has not settled in” 
(p. 218), where heterogeneous ideologies are present. While development-oriented rural planning is dominant in China under the impact of statism and neoliberalism, popular practices have not disappeared. Popular culture has been revived in the expanding space of homogeneity created by the modern state and global capital 
, and self-organized rural planning, democratic decision-making, and endogenous institutional innovation 
are in progress.
It is a cliché that rural planning is not only for achieving economic development. However, the importance of social inclusion, local culture, biodiversity, and ecosystem integrity still should be recognized and put into practice in China. Therefore, it is crucial to always have interdisciplinary teams and multi-stakeholder participatory bodies in the process of planning. How to coordinate local communities, developmentalist configuration, and institutional mechanisms needs to be addressed to ensure that local interests and priorities are represented in rural planning. In the EU, the LEADER/CLLD local development approach has provided a good model that involves local partners in shaping the future development of the countryside.