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Social context refers to the social relationships, norms, institutions, cultural practices, and community conditions that surround and influence human activities within a particular setting ^[1][2]. In agricultural and plant science, it encompasses the social environment in which farmers, producers, researchers, extension services, and other stakeholders make decisions about crop production, plant management, resource use, and agricultural technologies ^[2][3]. Social context may include interpersonal and community networks, local knowledge, social norms, cultural values, access to information, institutional relationships, and patterns of cooperation or social influence ^[1][3]. These factors can affect how agricultural knowledge is generated and shared, how farming practices are evaluated, and whether new technologies or management practices are adopted and maintained ^[2]. Social context is closely connected with, but distinct from, economic and biophysical conditions, as it concerns the social relationships and structures through which agricultural activities are organized and interpreted. Its characteristics may vary across communities, regions, cultures, and agricultural systems.