This study delves into the complex interplay between land use dynamics, hydrological services, and intangible benefits within the context of Ifrane National Park (INP) in Morocco. Due to its extensive mountain forests and numerous wetlands, INP is a crucial contributor to the nation’s water supply and a vital source of hydrological ecosystem services (HES). However, climate change and evolving land use patterns have led to diminishing water resources and the desiccation of certain wetlands. This research used the Integrated Valuation of Ecosystem Services and Tradeoffs software (InVEST 3.10.2) for HES quantification and environmental economics approach for monetization to comprehend how HES values respond to challenges posed by urbanization, intensive agriculture, and other land use alterations. This work underscores INP’s role as a significant “water tower”, emphasizing the evolution of its services amidst challenges. Our findings reveal an annual decrease in HES economic value by USD 4000. This economic assessment serves as a compelling tool to enlighten decision-makers and park users about the imperative need to preserve natural ecosystems and use water resources judiciously. It advocates for investments in conservation and restoration within protected areas to sustain these vital services.