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HandWiki. Search Engine Manipulation Effect. Encyclopedia. Available online: https://encyclopedia.pub/entry/37818 (accessed on 25 September 2026).
HandWiki. Search Engine Manipulation Effect. Encyclopedia. Available at: https://encyclopedia.pub/entry/37818. Accessed September 25, 2026.
HandWiki. "Search Engine Manipulation Effect" Encyclopedia, https://encyclopedia.pub/entry/37818 (accessed September 25, 2026).
HandWiki. (2022, December 02). Search Engine Manipulation Effect. In Encyclopedia. https://encyclopedia.pub/entry/37818
HandWiki. "Search Engine Manipulation Effect." Encyclopedia. Web. 02 December, 2022.
Search Engine Manipulation Effect
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The content is sourced from: https://handwiki.org/wiki/Social:Search_engine_manipulation_effect

The search engine manipulation effect (SEME) is the change in consumer preferences from manipulations of search results by search engine providers. SEME is one of the largest behavioral effects ever discovered. This includes voting preferences. A 2015 study indicated that such manipulations could shift the voting preferences of undecided voters by 20 percent or more and up to 80 percent in some demographics. The study estimated that this could change the outcome of upwards of 25 percent of national elections worldwide. On the other hand, Google denies secretly re-ranking search results to manipulate user sentiment, or tweaking ranking specially for elections or political candidates.

consumer preferences seme behavioral effects

References

  1. Epstein, Robert (August 19, 2015). "How Google Could Rig the 2016 Election". Politico.com. http://www.politico.com/magazine/story/2015/08/how-google-could-rig-the-2016-election-121548.html?hp=rc3_4#.VduFK6sVhhH. Retrieved 2015-08-24. 
  2. "How the internet flips elections and alters our thoughts — Robert Epstein — Aeon Essays". https://aeon.co/essays/how-the-internet-flips-elections-and-alters-our-thoughts. 
  3. Silver, Vernon; Stone, Brad (August 6, 2015). "Google’s $6 Billion Miscalculation on the EU". https://www.bloomberg.com/news/features/2015-08-06/google-s-6-billion-miscalculation-on-the-eu. Retrieved 2015-08-25. 
  4. Hern, Alex (10 June 2016). "Google Manipulating Search In Favor Of Hillary Clinton?". http://techaeris.com/2016/06/10/google-manipulating-results-favor-hillary-clinton/. Retrieved 10 June 2016. 
  5. Richardson, Valerie (9 June 2016). "Google accused of burying negative Hillary Clinton stories". The Washington Times. http://www.washingtontimes.com/news/2016/jun/9/google-accused-burying-negative-hillary-clinton-st/. Retrieved 10 June 2016. 
  6. TAKALA, RUDY (2016-06-11). "Google denies manipulating search results to favor Hillary Clinton". http://www.washingtonexaminer.com/google-appears-to-be-manipulating-search-results-to-help-hillary-clinton/article/2593562. 
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