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Cognitive evaluation theory (CET) is a theory in psychology that is designed to explain the effects of external consequences on internal motivation. Specifically, CET is a sub-theory of self-determination theory that focuses on competence and autonomy while examining how intrinsic motivation is affected by external forces in a process known as motivational "crowding out." CET uses three propositions to explain how consequences affect internal motivation:
Many empirical studies have given at least partial support for the ideas expressed in CET. Some examples include:
Many empirical studies have given at least partial support against the ideas expressed in CET. Some examples include:
Some behaviorist psychologists have offered up other explanations for the undermining of intrinsic motivation that has been found in support of CET. Dickinson (1989)[9] proposed three explanations:
Other explanations for the undermining effect include the "overjustification" effect, tested by Lepper, Greene, and Nisbett (1973).[10] The "overjustification" effect claims that subjects will justify their actions later by investigating the causes for their own behavior, and if they were rewarded for that behavior they are likely to place an emphasis on the reward as opposed to any intrinsic motivation they might have had. Similarly, Lepper, Sagotsky, Dafoe, and Greene (1982)[11] showed that children will develop beliefs that if they have to do one task prior to be allowing to engage in another (i.e., "clean up the dinner table before you can have dessert") that the first task is going to be uninteresting and that the second activity is preferable.
The primary implication for CET is that the consequences of a reward will be a decreased level of intrinsic motivation and satisfaction because the reward is perceived to negatively impact the autonomy and competence of the individual. Tangible rewards under most conditions will negatively impact the motivation and interest of employees. However, while expected tangible rewards negatively impact motivation and satisfaction, unexpected tangible rewards do not have a negative impact because they are unexpected and thus do not influence the motivation to engage in the act. Similarly, rewards that are not dependent upon the task and are given freely are also not detrimental to motivation and satisfaction (Deci, Koestner, & Ryan, 1999).[12]
Also, positive feedback is positively related to intrinsic motivation and satisfaction so long as the feedback is not relayed in a controlling manner. Word choice can negatively influence autonomy even under conditions of positive feedback if the feedback is given in a controlling manner, such as by indicating that someone is doing a good job and that they "should" continue the work, as opposed to simply indicating that they are performing well (Deci, Koestner, & Ryan, 1999).[12]
However, an important finding regarding positive feedback is that positive feedback is important for adults, but not for children. In their analysis of the literature, Deci et al. (1999)[12] found that while adults had their intrinsic motivation significantly enhanced by positive feedback, children showed no such difference. Positive feedback for children neither significantly increased nor decreased their intrinsic motivation. Despite this, perceived satisfaction with tasks was still positively impacted by positive feedback for both children and adults.
It is important to note that the findings of CET are usually based on the premise that the task is an interesting one so that the employee/student will want to engage in the task of their own volition, but when the task is not interesting the findings indicate that the use of rewards does not damage the intrinsic motivation or satisfaction of the employees/student to a significant degree (Deci, Koestner, & Ryan, 1999).[12] This might indicate that under certain situations, such as when a boring task is used, tangible rewards might be appropriate.
Taken together, CET implies that under conditions involving interesting tasks positive feedback is generally a positive force on intrinsic motivation and that tangible and expected rewards are a negative force. This would indicate that when tangible rewards are to be used that they should not be made known beforehand (and therefore linked to the behavior) and that positive verbal feedback is only good when it is applied in a manner that does not threaten the autonomy of the individual. The implications of this theory have been noted in the field of economics due to its implications for incentives (Fehr & Falk, 2002)[13] and in educational settings (Hattie & Timperley, 2007).[14] In the educational field, the difference between children and adults in how important positive feedback is to their feelings of intrinsic motivation is an important one and will alter the application of CET between the workplace and the classroom.
Future research on CET will likely look to the effect of rewards on long-term tasks as opposed to short-term tasks as this might affect the relationship between rewards and motivation; complicated and interesting tasks that occur over time might display different relationships regarding rewards and intrinsic motivation (as suggested by Hidi & Harackiewicz, 2000).[15] Other elements to consider for future research include investigating how intrinsic versus extrinsic rewards might alter the relationship between rewards and intrinsic motivation, as the expected payoff between learning a new skill (such as learning to play the guitar) and being compensated monetarily could have different effects on intrinsic motivation (Vansteenkiste, Lens, & Deci, 2006).[1][8]