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HandWiki. Moon Man (Internet Meme). Encyclopedia. Available online: https://encyclopedia.pub/entry/36158 (accessed on 20 September 2026).
HandWiki. Moon Man (Internet Meme). Encyclopedia. Available at: https://encyclopedia.pub/entry/36158. Accessed September 20, 2026.
HandWiki. "Moon Man (Internet Meme)" Encyclopedia, https://encyclopedia.pub/entry/36158 (accessed September 20, 2026).
HandWiki. (2022, November 24). Moon Man (Internet Meme). In Encyclopedia. https://encyclopedia.pub/entry/36158
HandWiki. "Moon Man (Internet Meme)." Encyclopedia. Web. 24 November, 2022.
Moon Man (Internet Meme)
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Mac Tonight is a fictional character used in the marketing for McDonald's restaurants during the mid-1980s. Known for his crescent moon head, sunglasses and piano-playing, the character used the song "Mack the Knife" which was made famous in the United States by Bobby Darin. Throughout the campaign, Mac was portrayed by actor Doug Jones in his fourth Hollywood job. Originally conceived as a promotion to increase dinner sales by Southern California licensees, Mac Tonight's popularity led McDonald's to take it nationwide in 1987. Although McDonald's ceased airing the commercials and retired the character after settling a lawsuit brought by Darin's estate in 1989, the company reintroduced the character nineteen years later throughout Southeast Asia in 2007.

mcdonald's fictional character marketing

References

  1. Prescott, Eileen (November 29, 1987). "The Making of 'Mac Tonight'". The New York Times. https://www.nytimes.com/1987/11/29/business/the-making-of-mac-tonight.html. Retrieved February 28, 2015. 
  2. Burke, Timothy (22 December 2014). "Rape, Murder, Violent Racism: The Weirdest McDonald's Ad Campaign Ever". Deadspin. http://theconcourse.deadspin.com/rape-murder-violent-racism-the-weirdest-mcdonalds-ad-1673970057. Retrieved 28 July 2015. 
  3. Radish, Christina (June 25, 2013). "Doug Jones Talks FALLING SKIES Season 3, the Makeup Process, His Career, His Desire to Make HELLBOY 3, and More". Collider. http://collider.com/doug-jones-falling-skies-season-3-interview/. Retrieved December 2, 2015. 
  4. "Roger Behr". Patterson & Associates. http://www.pattersonandassociates.com/bios/Roger_Behr/. 
  5. "Darin's Son Sues McDonald's". Deseret News. October 15, 1989. http://www.deseretnews.com/article/68596/DARINS-SON-SUES-MCDONALDS.html?pg=all. Retrieved August 30, 2012. 
  6. Sheffield, Matthew (25 October 2016). "Meet Moon Man: The alt-right’s racist rap sensation, borrowed from 1980s McDonald’s ads". Salon. http://www.salon.com/2016/10/25/meet-moon-man-the-alt-rights-new-racist-rap-sensation-borrowed-from-1980s-mcdonalds-ads/. 
  7. Mac Tonight commercial in Southeast Asia (commercial). McDonald's Corporation. 2007.
  8. "Mac Tonight" (in en-US). http://www.oddthingsiveseen.com/2012/03/mac-tonight.html. 
  9. "World's Largest Entertainment McDonald's opens in Orlando" (in en-US). Attractions Magazine. 2016-03-16. https://attractionsmagazine.com/worlds-largest-entertainment-mcdonalds-opens-international-drive/. 
  10. Snyder, Molly (28 March 2011). "So long, Solid Gold McDonald's". On Milwaukee. https://onmilwaukee.com/dining/articles/solidgoldmcds.html. Retrieved 6 September 2018. 
  11. "Bill Elliott". Racing Reference. http://www.racing-reference.info/drivdet/elliobi01/1997/W. Retrieved 2 December 2015. 
  12. Jensen, Tom (August 15, 2016). "Jamie McMurray unveils 'Mac Tonight' Darlington throwback scheme". Foxsports.com. http://www.foxsports.com/nascar/shake-and-bake/jamie-jamie-mcmurray-unveils-mac-tonight-darlington-throwback-scheme-sprint-cup-081516. Retrieved August 30, 2016. 
  13. Beauchamp, Scott (August 18, 2016). "How Vaporwave Was Created Then Destroyed by the Internet". http://www.esquire.com/entertainment/music/a47793/what-happened-to-vaporwave/. Retrieved August 26, 2016. 
  14. Minor, Jordan (May 19, 2016). "McDonald’s Mac Tonight should make a comeback as the lead in a fast food cinematic universe". http://www.geek.com/news/meet-mac-tonight-mcdonalds-magnificent-spokesmoon-1655555/. Retrieved August 25, 2016. 
  15. "Trump-Inspired Pepe The Frog Billboards To Hit Battleground State". Vocativ. 6 October 2016. http://www.vocativ.com/365460/trump-pepe-billboards/. Retrieved 26 November 2016. 
  16. ""OK" and Other Alt Right Memes and Slogans Added to ADL's Hate Symbols Database" (Press release). New York City: Anti-Defamation League. September 26, 2019. Retrieved December 29, 2019. https://www.adl.org/news/press-releases/ok-and-other-alt-right-memes-and-slogans-added-to-adls-hate-symbols-database
  17. Allen, Bobby (26 September 2019). "The 'OK' Hand Gesture Is Now Listed As A Symbol Of Hate". Boise State Public Radio. https://www.boisestatepublicradio.org/post/ok-hand-gesture-now-listed-symbol-hate. Retrieved 16 November 2019. 
  18. Kunzelman, Michael (September 26, 2019). "‘OK’ hand gesture, ‘Bowlcut’ added to hate symbols database". College Park, Maryland. https://apnews.com/48ae1303568b4b21813adb3bd6d592e5. 
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