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HandWiki. Emgrand EC7. Encyclopedia. Available online: (accessed on 24 June 2024).
HandWiki. Emgrand EC7. Encyclopedia. Available at: Accessed June 24, 2024.
HandWiki. "Emgrand EC7" Encyclopedia, (accessed June 24, 2024).
HandWiki. (2022, November 23). Emgrand EC7. In Encyclopedia.
HandWiki. "Emgrand EC7." Encyclopedia. Web. 23 November, 2022.
Emgrand EC7

The Geely Emgrand or originally, the Emgrand EC7 is a compact car produced by the Emgrand division of the Chinese automaker Geely. After the discontinuation of the "Emgrand" brand, Emgrand EC7 was renamed to Geely Emgrand in 2014. The second generation Geely Emgrand was shown to public in 2014 Beijing Auto Show.

geely emgrand ec7

1. First Generation (EC7/EC7-RV) (2010-2013)

The EC7 was the launch vehicle for the Emgrand (Chinese: 帝豪品牌; pinyin: dì háo pǐnpái) brand, the medium to high-end luxury brand of Geely that was launched in July 2009. It was originally launched with multiple Mitsubishi-sourced engine including a 1.5 liter 4G15 inline-four engine and a 1.8 liter 4G18 inline-four engine.[1]

1.1. Facelift

The facelifted EC7 used smoked headlights. All other details are the same.

1.2. Development

The car was developed from the outset as an export model. Geely engaged a range of mainly global suppliers, including: Siemens for electronic control system; Lear Corporation for seats; Saint-Gobain for all glass. The production line was equipped with products from Fuji, PDE and Dürr AG.

1.3. Overseas Sales

In preparation for its introduction into the European market, the EC7 scored 4 stars in the Euro NCAP tests,[2][3] the first Chinese-designed and produced car to do so. As of October 2015, it is the best selling Chinese brand sedan in China.[4]

Prices are estimated at roughly £10,000 for the 1.5 model on launch.[5]


In Iraq, the Emgrand EC7 alongside the bigger Emgrand EC8 is assembled by the local company owned by the government, called SCAI. It comes in full specification with the 1.8 liter engine and CVT automatic transmission, and with white, black, red or orange colors. It costs 15,900,000 Iraqi dinars, which equals just around US$13,500.


In Iran, Emgrand EC7 and Emgrand EC7-RV is being sold by Geelran Company, the official selling agent of Geely.


The EC7 was launched in Namibia in 2013 at the same time with South Africa.[6]


The Emgrand EC7 was made by Derways under CKD from May 23, 2012.[7] A newly redesigned EC7 was introduced to the Russian market in February 2016.[8]

Derways announced a recall of EC7 made from May 23, 2014 to November 21, 2014 due to problems with brake hoses.[7]

1.4. South Africa

The EC7 was officially launched in South Africa in 2013.[9] It's sold at R149,000.[10]

1.5. Sri Lanka

In Sri Lanka, Emgrand EC7 is sold under the Micro Emgrand brand which is owned by Geely.

1.6. Taiwan

The Emgrand EC7 was sold as the Tobe M'way by Yulon Motor in Taiwan from May 2012.[11]

1.7. UK

The car was scheduled to be launched into the United Kingdom market in late 2012. Geely set-up Geely Auto UK, which is a jointly-held subsidiary of Manganese Bronze Holdings which also owns taxi specialist LTI. Geely Auto UK Ltd will be based in Coventry.[5]

In partnership with Manganese Bronze, Geely started setting up a 40-strong dealer organisation, choosing small family-style garages to sell the cars, described as: "The sort of garages that used to sell Škodas before the company was owned by Volkswagen, and the type of establishment that once might have sold Rovers."[12]

2. Second Generation (2014-2018)

The second generation Geely Emgrand was shown to public in 2014 Beijing Auto Show. The second generation vehicle carried the new Geely Earth emblem. The replacement of the emblem marked the end of the Emgrand premium brand for Geely. The second generation model is based on the same platform as the previous generation and was seen as a facelift for most consumers.

2.1. Facelift

The second generation Emgrand sedan received a facelift in 2016 for the 2017 model year. The facelifted Emgrand sedan carried the "ripple grille". The tail lights were also redesigned.[13]

2.2. Overseas Sales


In Belarus , production of the Geely Emgrand 7 commenced in the autumn of 2018 by a Belarus/Chinese joint-venture car manufacturer BelGee. [14]


Despite the discontinuation of the Emgrand premium brand in the CHinese home market, the Emgrand brand was still sold in Russia. The second generation Emgrand EC7 was introduced to the Russian market by Derways in February 2016.[15]

3. Third Generation (2018-Present)

The third generation Emgrand went on sale in May 2018 as a sedan only. Just like the second generation models, the third generation model is still based on the same structure that underpins the first and second generation model and is in fact an extensive facelift in terms of exterior design. The update features a revised front and a completely redesigned rear end.[16]

A minor facelift for the 2019 model year was launched mainly for the then newly launched National VI Emission Standard. The update features slightly revised grille and intake inserts on the exterior, and for the interior, the GKUI infotainment system was added, enabling mobile phone adaption, Amap, online music database, voice control, Himalaya FM radio and vehicle function controls via mobile app.[17]

3.1. 2021 Facelift

A facelift for the 2021 model year called the Geely Emgrand Up was launched in December 2020 alongside the Emgrand GL Up. The update is complete with what Geely calls the 4.0 Family Design language and features a vertically slotted grille.[18]

4. Fourth Generation (2021-Present)

News of the fourth generation Emgrand sedan surfaced in May 2021. Different from the previous models, the fourth generation Emgrand is based on a brand new platform and body. The design is inline with the Geely Preface sedan and Geely Xingyue L crossover SUV. The engine of the fourth generation Emgrand comes from a JLC-4G15B 1.5 liter naturally aspirated inline-4 engine developing 114hp.[19]


  1. "Geely Emgrand brand-----to build new image of automobile in China". Geely. 2009-07-28. 
  2. "Emgrand EC7". Euro NCAP. 
  3. "Geely Emgrand EC7". 2011-12-15. 
  4. "Best sellig vehicles in China". 
  5. "Geely Emgrand EC7". Autocar. 2011-12-16. 
  11. "國民房車現身,Tobe M'way 58.9萬元起上市". 2012-05-09. 
  12. "Chinese driveaway - the new Geely Emgrand EC7". Daily Mirror. 2011-12-16. 
  13. "Geely Emgrand EC7 2017 1st Generation Facelift (2016 - present)". 
  16. "售6.98-9.88万元 吉利新款帝豪正式上市". 
  17. "5月29日正式亮相 帝豪领军版官图发布". 2019-05-22. 
  18. "新款帝豪UP/帝豪GL UP官图正式发布". 2020-12-18. 
  19. "搭1.5L发动机 全新一代吉利帝豪申报图". 2021-05-14. 
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