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HandWiki. Stunting (Broadcasting). Encyclopedia. Available online: https://encyclopedia.pub/entry/35404 (accessed on 06 October 2026).
HandWiki. Stunting (Broadcasting). Encyclopedia. Available at: https://encyclopedia.pub/entry/35404. Accessed October 06, 2026.
HandWiki. "Stunting (Broadcasting)" Encyclopedia, https://encyclopedia.pub/entry/35404 (accessed October 06, 2026).
HandWiki. (2022, November 21). Stunting (Broadcasting). In Encyclopedia. https://encyclopedia.pub/entry/35404
HandWiki. "Stunting (Broadcasting)." Encyclopedia. Web. 21 November, 2022.
Stunting (Broadcasting)
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The content is sourced from: https://handwiki.org/wiki/Engineering:Stunting_(broadcasting)

In radio broadcasting, stunting occurs when a station abruptly airs content that is seemingly uncharacteristic compared to what they normally play. The tactic is commonly used when a station is about to undergo a major change (such as a change in format, branding, frequency, ownership or management, or even the acquisition of a high-profile program or personality), or simply as a prank on listeners and rival broadcasters. Either way, stunting is intended as a way to generate a greater amount of media publicity and audience attention to the station, by virtue of its shock value, than a straightforward format change could provide. Depending on the station's situation and its management's preference, stunt formats can last anywhere from a few minutes to several weeks before the permanent change is launched.

stunting templateglobalize/north stunt

References

  1. "Why Is a Radio Station Playing 'Hot in Herre' on an Endless Loop?". Rolling Stone. https://www.rollingstone.com/music/news/why-is-a-radio-station-playing-hot-in-herre-on-an-endless-loop-20140315. 
  2. "Bay Area Latino radio station 105.7 won’t stop playing Nelly’s ‘Hot in Herre’" (in en-US). SFGate Blog. 2014-03-15. http://blog.sfgate.com/stew/2014/03/15/latino-radio-station-wont-stop-playing-nellys-hot-in-herre/. 
  3. "How #Nelly1057 Became A Viral Sensation" (in en-US). RadioInsight. 2014-03-16. https://radioinsight.com/blogs/88034/how-nelly1057-became-a-viral-sensation/. 
  4. Tognazzini, Bruce. "The Bizarre Demise of Mighty 690". AskTog.com. http://www.asktog.com/lighterside/worstsong.html. 
  5. Vincent, Peter (2014-04-28). "Double J pays homage to past with Express Yourself stunt" (in en). https://www.theage.com.au/entertainment/music/double-j-pays-homage-to-past-with-express-yourself-stunt-20140429-37emb.html. 
  6. Casimir, Paul Chamberlin and Jon (2015-09-02). "Express yourself: The day Triple J played the same N.W.A. song 82 times in a row" (in en). https://www.smh.com.au/entertainment/music/express-yourself-the-day-triple-j-played-the-same-nwa-song-82-times-in-a-row-20150902-gjdk0d.html. 
  7. "KOKE-FM Returning To Austin" (in en-US). RadioInsight. 2012-07-04. https://radioinsight.com/headlines/58752/koke-fm-returning-to-austin/. 
  8. "WZNN Starts Stunting". Wisconsin Broadcasting. Archived from the original on 2007-09-27. https://web.archive.org/web/20070927181731/http://www.wisconsinbroadcasting.com/Format%20Change%20Files/WZNN%20Starts%20Stunting.mp3. 
  9. Audio of KROI's "construction" stunting in 11/2011 http://www.zshare.net/audio/96396414de5f1771/
  10. KLSX Format Switch on YouTube https://www.youtube.com/watch?v=bO17NIofISM
  11. http://formatchange.com/wpgb-becomes-big-104-7/
  12. "WEMP/New York Wakes Up With News Friday". All Access Music Group. August 12, 2011. http://www.allaccess.com/net-news/archive/story/95030/wemp-new-york-wakes-up-with-news-friday. 
  13. WRKA Radio, Louisville changes format 7-18-2008 on YouTube https://www.youtube.com/watch?v=lS_1M_M6YB4
  14. WVMV Format Change on YouTube https://www.youtube.com/watch?v=o_fl4Ldk0Es
  15. Dellecese, Dave (2009-05-18). "Just a publicity stunt - KISS FM remains on air despite weekend claims". WKTV. http://www.wktv.com/news/local/45294832.html. Retrieved 2009-05-18. 
  16. Dudek, Duane (June 2, 2010). "Ratings games spur radio identity crisis". Milwaukee Journal Sentinel. http://www.jsonline.com/entertainment/tvradio/95380169.html. 
  17. "Former news station turns to 'classic hip-hop'". Houston Chronicle. 13 October 2014. http://www.chron.com/news/houston-texas/houston/article/Former-news-station-turns-to-classic-hip-hop-5820272.php. Retrieved 2 November 2014. 
  18. "Here's one for the books". Johns Hopkins Gazette 24 (38). June 26, 1995. http://www.jhu.edu/~gazette/aprjun95/jun2695/26briefs.html. 
  19. "‘Tis the Season for Format Flips." (in en). Insideradio.com. http://www.insideradio.com/free/tis-the-season-for-format-flips/article_4aee3230-cc0a-11e6-a0dc-ef30940bdbd1.html. 
  20. "Radio station takes down the tree". Saskatoon Star-Phoenix. Archived from the original on 20 March 2016. https://web.archive.org/web/20160320030155/http://www.canada.com/story.html?id=ea2e5bed-7be4-46b7-8614-1d47379b94c9. Retrieved 11 March 2016. 
  21. "New station jingles all the way". Saskatoon Star-Phoenix (Postmedia). Archived from the original on 20 March 2016. https://web.archive.org/web/20160320024644/http://www.canada.com/story.html?id=2b3f4df6-2c4d-452c-848b-69cfed580c53. Retrieved 11 March 2016. 
  22. "96.3 Cruzes in Saskatoon". https://radioinsight.com/blog/headlines/80206/96-3-cruzes-in-saskatoon/. Retrieved 11 March 2016. 
  23. "Saskatoon radio station lays off staff". http://www.cbc.ca/news/canada/saskatchewan/saskatoon-radio-station-lays-off-staff-1.1193957. Retrieved 11 March 2016. 
  24. "All-Christmas radio moves to classic rock" (in en). Duluth News-Tribune. http://www.duluthnewstribune.com/news/3855042-all-christmas-radio-moves-classic-rock. 
  25. "Duluth radio station switches from sports to Christmas music..." (in en). Duluth News-Tribune. http://www.duluthnewstribune.com/news/3851756-duluth-radio-station-switches-sports-christmas-music-%E2%80%94-now. 
  26. "Duluth Radio Station Claims Permanent Switch To Year-Round Christmas Music" (in en). CBS Minnesota. 2015-10-02. http://minnesota.cbslocal.com/2015/10/02/duluth-radio-station-claims-permanent-switch-to-year-round-christmas-music/. 
  27. "KMPS Christmas Flip Fuels Talk Of Post-Holiday Changes." (in en). Insideradio.com. http://www.insideradio.com/free/kmps-christmas-flip-fuels-talk-of-post-holiday-changes/article_0d51bc3c-ce41-11e7-8dbc-339949101329.html. 
  28. "Seattle radio’s king of country goes soft rock". Seattle Post-Intelligencer. http://www.seattlepi.com/seattlenews/article/Seattle-radio-s-king-of-country-goes-soft-rock-12405420.php. 
  29. Walker, Hayden. "Bravo". TVARK. Archived from the original on 2007-02-24. https://web.archive.org/web/20070224123845/http://www2.tv-ark.org.uk/otherchannels/bravo.html. 
  30. Ladurantaye, Steve (April 18, 2011). "Sun News Network launches with anchor as Sunshine Girl". The Globe and Mail. https://www.theglobeandmail.com/news/arts/television/sun-news-network-launches-with-anchor-posing-as-sunshine-girl/article1989501/. 
  31. Wallop, Harry (2013-10-08). "Dad of four: a family united by Peppa Pig". The Telegraph. https://www.telegraph.co.uk/men/relationships/10361996/Dad-of-four-a-family-united-by-Peppa-Pig.html. Retrieved 2013-12-01. 
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