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HandWiki. Location-Based Advertising. Encyclopedia. Available online: https://encyclopedia.pub/entry/34349 (accessed on 21 September 2026).
HandWiki. Location-Based Advertising. Encyclopedia. Available at: https://encyclopedia.pub/entry/34349. Accessed September 21, 2026.
HandWiki. "Location-Based Advertising" Encyclopedia, https://encyclopedia.pub/entry/34349 (accessed September 21, 2026).
HandWiki. (2022, November 14). Location-Based Advertising. In Encyclopedia. https://encyclopedia.pub/entry/34349
HandWiki. "Location-Based Advertising." Encyclopedia. Web. 14 November, 2022.
Copy Citation
Location-based advertising (LBA) is a form of advertising that integrates mobile advertising with location-based services. The technology is used to pinpoint consumers location and provide location-specific advertisements on their mobile devices. According to Bruner and Kumar (2007), "LBA refers to marketer-controlled information specially tailored for the place where users access an advertising medium".
mobile advertising
lba
location
References
- Steiniger, Neun, and Edwards, 2006, p. 5
- Bruner, Gordon C.; Kumar, Anand (March 2007). "Attitude toward Location-based Advertising". Journal of Interactive Advertising 7 (2): 3–15. doi:10.1080/15252019.2007.10722127. ISSN 1525-2019. https://dx.doi.org/10.1080%2F15252019.2007.10722127
- Nokia’s NAVTEQ Acquires Location-Based Mobile Ad Firm Acuity Mobile http://moconews.net/article/419-nokias-navteq-acquires-location-based-mobile-ad-firm-acuity-mobile/
- Bruner & Kumar (2007) p. 2
- Cited in Girgenti, 2007
- Reardon, Marguerite (2013-04-15). "Location information to make mobile ads more valuable". article. CNET. http://news.cnet.com/8301-1035_3-57579746-94/location-information-to-make-mobile-ads-more-valuable/. Retrieved 2013-05-09.
- Ferris, 2007, p. 33
- Darling (2007) para. 14
- Halper, 2007, p. 2
- Fuller (2005) para.5
- Cited in Fierce, 2007, para. 2
- "ASA Ruling on Shadowhawk Tactical LLC - Advertising Standards Authority". https://www.asa.org.uk/Rulings/Adjudications/2016/12/Shadowhawk-Tactical-LLC/SHP_ADJ_357512.aspx#.WHj2UeSoFPY.
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