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HandWiki. Click Fraud. Encyclopedia. Available online: https://encyclopedia.pub/entry/33808 (accessed on 10 October 2026).
HandWiki. Click Fraud. Encyclopedia. Available at: https://encyclopedia.pub/entry/33808. Accessed October 10, 2026.
HandWiki. "Click Fraud" Encyclopedia, https://encyclopedia.pub/entry/33808 (accessed October 10, 2026).
HandWiki. (2022, November 10). Click Fraud. In Encyclopedia. https://encyclopedia.pub/entry/33808
HandWiki. "Click Fraud." Encyclopedia. Web. 10 November, 2022.
Click Fraud
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The content is sourced from: https://handwiki.org/wiki/Finance:Click_fraud

Click fraud is a type of fraud that occurs on the Internet in pay-per-click (PPC) online advertising. In this type of advertising, the owners of websites that post the ads are paid an amount of money determined by how many visitors to the sites click on the ads. Fraud occurs when a person, automated script or computer program imitates a legitimate user of a web browser, clicking on such an ad without having an actual interest in the target of the ad's link. Click fraud is the subject of some controversy and increasing litigation due to the advertising networks being a key beneficiary of the fraud. Media entrepreneur and journalist John Battelle describes click fraud as the intentionally malicious, "decidedly black hat" practice of publishers illegitimately gaming paid search advertising by employing robots or low-wage workers to repeatedly click on each AdSense ad on their sites, thereby generating money to be paid by the advertiser to the publisher and to Google.

click fraud pay-per-click ppc

References

  1. Asdemir, Kursad; Yurtseven, Özden; Yahya, Mon. An Economic Model of Click Fraud in Publisher Networks. 2008. http://portal.acm.org/citation.cfm?id=1554430
  2. Schonfeld, Erick; The Evolution Of Click Fraud: Massive Chinese Operation DormRing1 Uncovered". TechCrunch. October 8, 2009. https://techcrunch.com/2009/10/08/the-evolution-of-click-fraud-massive-chinese-operation-dormring1-uncovered/
  3. Badhe, Anup (April 2016). "Click Fraud Detection in mobile ads served in programmatic exchanges". International Journal of Scientific & Technology Research 05: 1. http://www.ijstr.org/final-print/apr2016/Click-Fraud-Detection-In-Mobile-Ads-Served-In-Programmatic-Exchanges.pdf. 
  4. Gandhi, Mona; Jakobsson, Markus; Ratkiewicz, Jacob;Badvertisements: Stealthy Click-Fraud with Unwitting Accessories ", APWG eFraud conference, 2006 http://mobiusrobot.com/badvertisements
  5. "Click Fraud: The dark side of online advertising". BusinessWeek. October 2, 2006. http://www.businessweek.com/magazine/content/06_40/b4003001.htm. 
  6. "Botnets strangle Google Adwords campaigns, Keyword Hijacking Risk". The Register. https://www.theregister.co.uk/2005/02/03/google_adwords_attack/. Retrieved 2005-02-04. 
  7. "On the Security of Pay-Per-Click and Other Web Advertising Schemes. In Proceedings of the 8th WWW International World Wide Web Conference" (PDF). Unizh.co. 1999. pp. 1091–1100. http://www.id.uzh.ch/home/mazzo/reports/www8conf/2149/pdf/pd1.pdf. 
  8. "Using Association Rules for Fraud Detection in Web Advertising Networks. In Proceedings of the 10th ICDT International Conference on Database Theory" (PDF). 2005. pp. 398–412. http://www.cs.ucsb.edu/research/tech_reports/reports/2005-13.pdf.  An extended version appeared in a University of California, Santa Barbara, Department of Computer Science, technical report 2005-23.
  9. Davis, Wendy; "Google Wins $75,000 in Click Fraud Case" . Media Post July 5, 2005. http://www.mediapost.com/publications/index.cfm?fuseaction=Articles.san&s=31772
  10. Ryan, Kevin M. (July 5, 2006). "Big Yahoo Click Fraud Settlemen". iMedia Connection. http://www.imediaconnection.com/content/10294.asp. 
  11. Wong, Nicole; "Update Lanes Gifts v. Google". Google Blog, March 8, 2006 http://googleblog.blogspot.com/2006/03/update-lanes-gifts-v-google.html
  12. Griffin, Joe E. (July 27, 2006). "Lanes v. Google Final Order" (PDF). Googleblog.blogsport.com. http://googleblog.blogspot.com/pdf/lanes_google_final_order.pdf. 
  13. Sullivan, Danny;"Google Agrees To $90 Million Settlement In Class Action Lawsuit Over Click Fraud" . March 8, 2006 http://blog.searchenginewatch.com/blog/060308-152034
  14. "Court Docket For: Lane's Gifts and Collectibles, L.L.C. et al. v. Yahoo! Inc., et al.". Docket Alarm, Inc.. https://www.docketalarm.com/cases/Arkansas_Western_District_Court/4--05-cv-04027/Lane%27s_Gifts_LLC_et_al_v._Yahoo%21_Inc._et_al/. Retrieved 6 August 2013. 
  15. Stricchiola, Jessie (July 28, 2004). "Lost Per Click". Search Engine Watch. http://searchenginewatch.com/article/2065811/Lost-Per-Click-Search-Advertising-Click-Fraud. 
  16. "Criminal Docket for: USA v. Bradley, 5:04-cr-20108 (N.D.Cal.)". Docket Alarm, Inc.. https://www.docketalarm.com/cases/California_Northern_District_Court/5--04-cr-20108/USA_v._Bradley/. Retrieved 6 August 2013. 
  17. US Department of Justice; "Computer Programmer Arrested for Extortion and Mail Fraud Scheme Targeting Google, Inc." . March 18, 2004 https://www.usdoj.gov/criminal/cybercrime/bradleyArrest.htm
  18. Elgin, Ben; "The Vanishing Click Fraud Case". Business Week. December 4, 2006 http://www.businessweek.com/stories/2006-12-04/the-vanishing-click-fraud-casebusinessweek-business-news-stock-market-and-financial-advice
  19. "Cybercriminal Who Created Global Botnet Infected With Malicious Software Extradited To Face Click Fraud Charges" (in en). https://www.justice.gov/usao-edny/pr/cybercriminal-who-created-global-botnet-infected-malicious-software-extradited-face. 
  20. "Cybercriminal Convicted of Computer Hacking and Sentenced to Statutory Maximum" (in en). https://www.justice.gov/usao-edny/pr/cybercriminal-convicted-computer-hacking-and-sentenced-statutory-maximum. 
  21. Ghosemajumder, Shuman; "Using data to help prevent fraud". March 18, 2008 http://googleblog.blogspot.com/2008/03/using-data-to-help-prevent-fraud.html
  22. Tuzhilin, Alexander; The Lane's Gifts v. Google Report, by Alexander Tuzhilin. July, 2006 http://googleblog.blogspot.com/pdf/Tuzhilin_Report.pdf
  23. Greenberg, Andy; "Counting Clicks". Forbes . September 14, 2007 https://www.forbes.com/2007/09/13/google-shuman-fraud-tech-cx_ag_0914google.html
  24. Jansen, B. J. (2007) Click fraud. IEEE Computer. 40(7), 85-86. https://faculty.ist.psu.edu/jjansen/academic/jansen_click_fraud.pdf
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