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HandWiki. Radio Advertisement. Encyclopedia. Available online: https://encyclopedia.pub/entry/33650 (accessed on 11 October 2026).
HandWiki. Radio Advertisement. Encyclopedia. Available at: https://encyclopedia.pub/entry/33650. Accessed October 11, 2026.
HandWiki. "Radio Advertisement" Encyclopedia, https://encyclopedia.pub/entry/33650 (accessed October 11, 2026).
HandWiki. (2022, November 09). Radio Advertisement. In Encyclopedia. https://encyclopedia.pub/entry/33650
HandWiki. "Radio Advertisement." Encyclopedia. Web. 09 November, 2022.
Radio Advertisement
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The content is sourced from: https://handwiki.org/wiki/Engineering:Radio_advertisement

In the United States, commercial radio stations make most of their revenue by selling airtime to be used for running radio advertisements. These advertisements are the result of a business or a service providing a valuable consideration, usually money, in exchange for the station airing their commercial or mentioning them on air. The most common advertisements are "spot commercials", which normally last for no more than one minute, and longer programs, commonly running up to one hour, known as "informercials". The United States Federal Communications Commission (FCC), established under the Communications Act of 1934, regulates commercial broadcasting, and the laws regarding radio advertisements remain relatively unchanged from the Radio Act of 1927. In 2015, radio accounted for 7.8% of total U.S. media expenditures.

templateglobalize/us informercials airtime

References

  1. "The Telephone Newspaper" by Thomas S. Denison, World's Work, April 1901, page 642. https://babel.hathitrust.org/cgi/pt?id=njp.32101075886059;view=1up;seq=652
  2. "Will Give Concert by Wireless Telephone", San Jose Mercury Herald, July 21, 1912, page 27. https://commons.wikimedia.org/wiki/File:Will_Give_Concert_by_Wireless_Telephone_-_21JUL1912.jpg
  3. Father of Radio: The Autobiography of Lee de Forest, 1950, page 337.
  4. "Columbia Used to Demonstrate Wireless Telephone", The Music Trade Review, November 4, 1916, page 52. (mtr.arcade-museum.com) http://mtr.arcade-museum.com/MTR-1916-63-19/52/
  5. De Forest (1950) pages 337-338.
  6. "Radio Telephone Advertising", QST, April 1917, page 34. https://babel.hathitrust.org/cgi/pt?id=uiug.30112008069608;view=1up;seq=206
  7. "Signing Off on the First Ten Years" by George W. Gray, World's Work, December, 1930, page 47.
  8. "Wurlitzer presents the new November Victor Records by Wireless Telephone" (advertisement), Cincinnati Enquirer, October 31, 1920, page 9. https://commons.wikimedia.org/wiki/File:Advertisement_for_Wurlitzer_sponsored_Victor_record_concert_over_radio_station_8XB_in_Cincinati_(1920).gif
  9. "National Radio Broadcast By Bell System", Science & Invention, April 1922, pages 1144, 1173 (americanradiohistory.com) http://www.americanradiohistory.com/hd2/IDX-Site-Early-Radio/Archive-Electrical-Experimenter-IDX/IDX/20s/SI-1922-04-OCR-Page-0050.pdf
  10. "And Now a Word From Our Sponsor", Broadcasting-Telecasting, October 15, 1956, page 110. http://americanradiohistory.com/Archive-BC/BC-1956/1956-10-15-Quarter-Century-BC.pdf
  11. "Licensing Broadcast Stations", Radio Broadcast, August 1924, page 300. https://archive.org/stream/radiobroadcast05unse#page/300/mode/1up
  12. "Jersey Journal New Year Greetings, by Wireless, Heard Country Over", Jersey (City) Journal, January 3, 1922, page 10. https://earlyradiohistory.us/1922jj.htm
  13. The First Quarter-Century of American Broadcasting by E. P. J. Shurick, 1946, page 155. https://babel.hathitrust.org/cgi/pt?id=mdp.39015003843847;view=1up;seq=169
  14. Boston Radio: 1920-2010 by Donna L. Halper, page 8.
  15. "Great Moments In Advertising: 1st Radio Spot" by Derrick Daye, August 25, 2009 (brandingstrategyinsider.com) http://brandingstrategyinsider.com/2008/01/great-moments-i.html
  16. "Should Radio be Used for Advertising?" by Joseph H. Jackson, Radio Broadcast, November 1922, pages 72-76. https://archive.org/stream/radiobroadcast02gardrich#page/72/mode/1up/
  17. "Let Stations Build Programs, Sell Tie-ins" by E. H. Sanders.
  18. "A Lake of Hot Chocolate: Stan Freberg Shows the Way" by Harvey Jerkwater, April 20, 2005 (filingcabinetofthedamned.blogspot.com) https://filingcabinetofthedamned.blogspot.com/2005/04/lake-of-hot-chocolate-stan-freberg.html
  19. "The Tip of the Freberg: The Stan Freberg Collection 1951-1998" by Stan Freberg.
  20. "Keeping DJ Endorsements Alive" by Berry Berman, Media Week, March 17, 2008.
  21. "Monthly Online Radio Listeners Now Exceed Half The Population 12+" by Edison Research, February 26, 2015. (edisonresearch.com) http://www.edisonresearch.com/monthly-online-radio-listeners-exceed-half-the-population-12/
  22. "Radio Listeners Stay Tuned During Commercials 92%" (arbitron.com) https://web.archive.org/web/20110927115434/http://www.arbitron.com/downloads/roi_92_brochure.pdf
  23. "Universal Spot Radio Buying and Selling Terms and Network Radio Terms Addendum" by the AAAA and The Radio Advertising Bureau (RAB.com) http://www.rab.com/public/reports/buysellterms.pdf
  24. "How Radio Ads Are Produced" by Kathy J. Kobliski, March 18, 2005. (entrepreneur.com) http://www.entrepreneur.com/article/76824
  25. "Choosing a Radio Ad Format" by Gary Dahl (dummies.com) http://www.dummies.com/how-to/content/choosing-a-radio-ad-format.seriesId-107024.html
  26. "Spot Load Study 2005: Managing Radio Commercial Inventories for Advertisers and Listeners" by Bill Rose and Joe Lenski and Joe Lenski (arbitron.com) https://web.archive.org/web/20050508141710/http://www.arbitron.com/downloads/spotloadstudy2005.pdf
  27. "Comparative Effectiveness of 30- versus 60-Second Radio Commercials on Recall and Rate" by David Allen, Journal of Radio Studies, November 2007, pages 165-177.
  28. "The Secrets to Effective Radio Advertising" (businesstown.com) https://businesstown.com/articles/the-secrets-to-effective-radio-advertising/
  29. "A Communication Guide" by AAAA/RAB Joint Radio Buying Guidelines Taskforce, second edition, December 2003 (rab.com) http://www.rab.com/public/reports/comguide.pdf
  30. "Radio Killed the Radio Star" by Richard Fusco, October 6, 2005 (madisonavenuejournal.com) http://www.madisonavenuejournal.com/2005/10/06/radio_killed_the_radio_star/
  31. "Busting the Myth of Ad-cluttered Radio" by Diego Vasquez, Media Life, November 17, 2006.
  32. "Radio Ads: How Long Should They Be?" by Roy Williams, September 13, 2004 (entrepreneur.com) http://www.entrepreneur.com/advertising/adcolumnistroyhwilliams/article72584.html
  33. "Clear Channel: Ad Cuts a Success" by David B. Wilkerson, Marketwatch, February 9, 2005.
  34. "Online Radio Gets a New Hook for Revenue" by José Alvear, September 25, 2000. (streamingmedia.com) http://www.streamingmedia.com/article.asp?id=6219
  35. "Radio Advertising in Today's World" by Karen Swager, March 3, 2014 (mediagaragegroup.com) https://web.archive.org/web/20140714130250/http://www.mediagaragegroup.com/blog/radio-advertising-in-todays-world/
  36. "Radio Endorsements-Credibility for Sale?" by Linda Thomas, May 8, 2009.
  37. Smith, Erika, "DJ Endorsements on Indy Stations Move Into Heavy Rotation", January 25, 2009, Indy.com http://www.indy.com
  38. "Telecommunications Act of 1996" (FCC.gov) http://www.fcc.gov/telecom.html
  39. "Payola and Sponsorship Identification - SPONSID" (FCC.gov) http://www.fcc.gov/eb/broadcast/sponsid.html
  40. "73.1212 Sponsorship identification; list retention; related requirements" Public Information Collection Requirements Submitted to Office of Management and Budget for Review: OMB Approval No.: 3060-0174 (FCC.gov) https://transition.fcc.gov/Bureaus/Miscellaneous/Public_Notices/1996/pnmc6005.txt
  41. "The Public and Broadcasting" (July 2008 edition) (FCC.gov) https://www.fcc.gov/media/radio/public-and-broadcasting
  42. "Advertisement Endorsements" (FTC.gov) https://www.ftc.gov/news-events/media-resources/truth-advertising/advertisement-endorsements
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