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HandWiki. Annoyance Factor. Encyclopedia. Available online: https://encyclopedia.pub/entry/31547 (accessed on 17 October 2026).
HandWiki. Annoyance Factor. Encyclopedia. Available at: https://encyclopedia.pub/entry/31547. Accessed October 17, 2026.
HandWiki. "Annoyance Factor" Encyclopedia, https://encyclopedia.pub/entry/31547 (accessed October 17, 2026).
HandWiki. (2022, October 27). Annoyance Factor. In Encyclopedia. https://encyclopedia.pub/entry/31547
HandWiki. "Annoyance Factor." Encyclopedia. Web. 27 October, 2022.
Annoyance Factor
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The content is sourced from: https://handwiki.org/wiki/Social:Annoyance_factor

An annoyance factor (or nuisance or irritation factor[lower-alpha 1]), in advertising and brand management, is a variable used to measure consumers' perception level of annoyance in an ad, then analyzed to help evaluate the ad's effectiveness. The variable can be observed or inferred and is a type that might be used in factor analyses. An annoyance effect (or nuisance or irritation effect[lower-alpha 1]) is a reference to the impact or result of an annoying stimulus, which can be a strategic aspect of an advertisement intended to help a message stick in the minds of consumers. References to annoyance effects have been referred to as annoyance dynamics.[lower-roman 1][lower-roman 2] While the words "factor" and "effect," as used in the behavioral sciences, have different meanings, in casual vernacular, they have been used interchangeably as synonymous. A more general or umbrella term would simply be advertising annoyance.

nuisance irritation annoyance

References

  1. "Newspaper Leeches – Advertising". The Literary American (New York: A.J. Townsend) 5 (2): p. 28. July 13, 1850. https://books.google.com/books?id=LJ42AQAAMAAJ&pg=RA1-PA28. Advertisements and epitaphs would furnish ample material for a new volume on the curiosities of literature, and we have no doubt that some D'Israeli will find this a profitable subject for a new work. This would give a new impulse to the business of 'begging advertisements,' and thus prove quite a windfall to these leeches and those who like the blood they extract from the public.
  2. "Advertising in America: The Consumer View," Raymond Augustine Bauer, PhD (1916–1977), & Stephen Abel Greyser, DBA (born 1935) American Association of Advertising Agencies & Harvard Business School, Division of Research, Graduate Studies (1968); OCLC 868983437, 1071064096 https://www.worldcat.org/oclc/868983437
  3. "A Brief History of Market Research," by Kuba Kierlanczyk, blog of Kelton Global (headquartered in Playa Vista, California) February 4, 2016 https://www.keltonglobal.com/perspectives/a-brief-history-of-market-research/
  4. The Ford and Carnegie Foundations, in the 1950s, issued reports encouraging business schools to incorporate behavioral sciences, mathematics, statistics, and other social sciences in teaching, thinking, and research. Around 1954, the Ford Foundation commissioned John Arnold Howard, PhD (1915–1999) (bio – OCLC 4780435477), to write a monograph on the topic. Howard, in turn, began examining behavioral, economic, and quantitative aspects of marketing; and his early work became seminal in the growth of quantitative analyses in marketing. (Research Traditions in Marketing, Gilles Laurent, Gary L. Lilien, Bernard Pras, eds., Springer Science+Business Media, 1993, p. 271; OCLC 968303787) https://www.worldcat.org/oclc/4780435477
  5. "Operations Research and Market Research," by John Arnold Howard, PhD (1915-1999), Journal of Marketing, Vol. 20, No. 2, October 1, 1955, pps. 143–149; OCLC 5546189688; ISSN 0022-2429 https://www.worldcat.org/oclc/5546189688
  6. Oosterwechel, J. (19 February 2018). The relationship between advertising preference accuracy and consumer engagement in social media advertising (Thesis). https://purl.utwente.nl/essays/74577
  7. Aaker, David A.; Bruzzone, Donald E. (1985). "Causes of Irritation in Advertising". Journal of Marketing 49 (2): 47–57. doi:10.2307/1251564.  https://dx.doi.org/10.2307%2F1251564
  8. "Brand Familiarity and Advertising Repetition Effects," by Margaret C. Campbell & Kevin Lane Miller, Journal of Consumer Research Vol. 30, No. 2, February 2003, pps. 292–304; OCLC 4643094954; ISSN 0093-5301 https://www.worldcat.org/oclc/4643094954
  9. "Les Waas, Adman, Dies at 94; Gave Mister Softee a Soundtrack," by Margalit Fox, New York Times , April 27, 2016 https://www.nytimes.com/2016/04/28/business/les-waas-mister-softees-songwriter-dies-at-94.html
  10. Neely, Daniel T. (2014). "Ding, Ding!: The Commodity Aesthetic of Ice Cream Truck Music". in Gopinath, Sumanth; Stanyek, Jason. The Oxford Handbook of Mobile Music Studies, Volume 2. doi:10.1093/oxfordhb/9780199913657.013.005. ISBN 978-0-19-991365-7.  https://dx.doi.org/10.1093%2Foxfordhb%2F9780199913657.013.005
  11. New York Times (The); Pace, Eric (August 26, 1981). "Advertising – Studying the 'Hard Sell'". 130. p. D15. https://timesmachine.nytimes.com/timesmachine/1981/08/26/247280.html.  ( permalink. https://nyti.ms/3PZls6g. )
  12. Time; Luckerson, Victor. Advertising: Here's Exactly Why Watching TV Has Gotten So Annoying. p. 1. https://time.com/96303/tv-commercials-increasing/. Retrieved November 14, 2019.  ISSN 2476-2679; Template:EBSCO.
  13. Digital Advertising: Theory and Research (3rd ed.), Shelly Rodgers, Esther Thorson, PhD (eds.), Routledge (1999, 2007, 2017), pps. 70 & 116; LCCN 2016-43446; OCLC 1101057869; ISBNs ISBN:978-1-138-65442-6 (hardcover), ISBN:978-1-138-65445-7 (paperback), ISBN:978-1-315-62325-2 (ebook), ISBN:978-1-317-22545-4,ISBN:978-1-317-22546-1, ISBN:1-3156-2325-0 https://lccn.loc.gov/2016043446
  14. Burns, Kelli S.; Lutz, Richard J. (April 2006). "THE FUNCTION OF FORMAT: Consumer Responses to Six On-line Advertising Formats". Journal of Advertising 35 (1): 53–63. doi:10.2753/JOA0091-3367350104.  https://dx.doi.org/10.2753%2FJOA0091-3367350104
  15. "Intrusiveness of Online Video Advertising and its Effects on Marketing Outcomes" (research-in-progress), by Kendall Phillip Goodrich, PhD, Shu Schiller, PhD, Dennis Galletta, PhD, Thirty Second International Conference on Information Systems, Shanghai 2011 https://web.archive.org/web/20200210163411/https://pdfs.semanticscholar.org/2f68/5d0ac42a6a1a57a127f64ff3b1d515c15c4e.pdf
  16. "How VR Could Change Advertising Forever," by Samuel Huber, Medium, December 1, 2017 (retrieved November 18, 2019) https://medium.com/monetizing-tomorrow/how-vr-could-change-advertising-forever-9870440bd665
  17. "Got Annoyed? Examining the Advertising Effectiveness and Annoyance Dynamics," by:Template:Hanging indentTemplate:Hanging indentTemplate:Hanging indentThirty-Eighth International Conference on Information Systems, South Korea (2017) http://repository.ittelkom-pwt.ac.id/2830/1/Got%20Annoyed-%20Examining%20the%20Advertising%20Effectiveness%20and%20Annoyanc.pdf
  18. "Advantages & Disadvantages of Advertising in Cinemas," by M.T. Wroblewski, Houston Chronicle (online), updated October 30, 2018 https://smallbusiness.chron.com/advantages-disadvantages-advertising-cinemas-21521.html
  19. Note from Seth Grossman's paper (referenced below): According to a 2003 study by the Pew Internet and American Life Project, seventy-six percent of email users consider unsolicited email with political messages to be spam. ("Spam: How It Is Hurting email and Degrading Life on the Internet," by Deborah Fallows, Pew Internet and American Life Project, October 22, 2003) https://www.pewresearch.org/internet/2003/10/22/spam-how-it-is-hurting-email-and-degrading-life-on-the-internet/
  20. Grossman, Seth (2004). "Keeping Unwanted Donkeys and Elephants Out of Your Inbox: The Case for Regulating Political Spam". Berkeley Technology Law Journal 19 (4): 1533–1575. 
  21. "Advertising Trends: 5 Second Ads," by Robyn Tippins (née Robyn V. Green; born 1975), AllBusiness.com (no date) (retrieved November 14, 2019)Note: Tippins' article reviews a graph by ClickZ, a digital marketing company founded in 1997 https://www.allbusiness.com/advertising-trends-5-second-ads-3877671-1.html
  22. Cho, Chang-Hoan; Cheon, Hongsik John (2004). "Why Do People Avoid Advertising on the Internet?". Journal of Advertising 33 (4): 89–97. doi:10.1080/00913367.2004.10639175.  https://dx.doi.org/10.1080%2F00913367.2004.10639175
  23. "Reinquiry into Advertising Avoidance on the Internet: A Conceptual Replication and Extension," by Zahra Seyedghorban, PhD, Hossein Tahernejad, Margaret Jekanyika Matanda, PhD, Journal of Advertising, Vol. 45, No. 1, October 19, 2015, pps. OCLC 6013942665; ISSN 0091-3367 https://www.worldcat.org/oclc/6013942665
  24. "Physical and Mechanical Avoidance of Television Commercials: An Exploratory Study of Zipping, Zapping and Leaving," by Avery M. Abernethy, Proceedings of the American Academy of Advertising (1991); 223–231
  25. "16 Most Annoying Ad Mascots on TV Today" (comment of David A Sawyer, February 1, 2016), US Data Corporation (a marketing list company based in Westlake Village, California, and Omaha), March 7, 2012 (retrieved November 15, 2019) https://www.usdatacorporation.com/blog/16-annoying-ad-mascots-on-tv/
  26. "Donald Byrd's Theory of Disruption" (Richard Hake interviews Donald Byrd; audio and transcript), WNYC News (New York City ), December 6, 2019 https://www.wnyc.org/story/donald-byrds-theory-disruption/
  27. "Donald Byrd 1949–," by Robert R. Jacobson, encyclopedia.com (retrieved December 12, 2019) https://www.encyclopedia.com/education/news-wires-white-papers-and-books/byrd-donald-1949
  28. New York Times (The); Burke, Siobhan (November 28, 2019). "Can Dance Make a More Just America? Donald Byrd Is Working On It". https://www.nytimes.com/2019/11/28/arts/dance/donald-byrd-exhibition.html.  ProQuest 2319140382 (U.S. Newsstream).
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