Your browser does not fully support modern features. Please upgrade for a smoother experience.
Submitted Successfully!
Thank you for your contribution! You can also upload a video entry or images related to this topic. For video creation, please contact our Academic Video Service.
Version Summary Created by Modification Content Size Created at Operation
1 handwiki Sirius Huang -- 2667 2022-10-26 01:40:50

Video Upload Options

We provide professional Academic Video Service to translate complex research into visually appealing presentations. Would you like to try it?
No, upload directly Yes
Cite
If you have any further questions, please contact Encyclopedia Editorial Office.
HandWiki. Digital Strategy. Encyclopedia. Available online: https://encyclopedia.pub/entry/31533 (accessed on 17 October 2026).
HandWiki. Digital Strategy. Encyclopedia. Available at: https://encyclopedia.pub/entry/31533. Accessed October 17, 2026.
HandWiki. "Digital Strategy" Encyclopedia, https://encyclopedia.pub/entry/31533 (accessed October 17, 2026).
HandWiki. (2022, October 27). Digital Strategy. In Encyclopedia. https://encyclopedia.pub/entry/31533
HandWiki. "Digital Strategy." Encyclopedia. Web. 27 October, 2022.
Digital Strategy
Edit
The content is sourced from: https://handwiki.org/wiki/Digital_strategy

Digital Strategy is a plan that uses digital resources to achieve one or more objectives. With technology changing at a very fast pace, Institutions have many digital resources to choose from based on what their overall goal is. Typically a plan that helps businesses, institutions, and brands, etc transform its course of action, operations, and activities, etc into digital nature to market their products, Analyse their consumer transactions or reduce operating cost, etc will be the digital strategy for that business, institution or brand. For e.g. brands at one point of time used print media advertisements for promoting its offers but now with the help of technology, social media is being used aggressively by brands to communicate their offerings to their respective consumers. 2019 was the first year in the history of humankind that witnessed brands. total advertising spent on social media crossed over the brand's total advertising spent on print media.

social media digital resources digital strategy

References

  1. Kingsnorth, Simon (2016). Digital Marketing Strategy: An Integrated Approach to Online Marketing. London: Kogan Page Publishers. pp. 30. ISBN 9780749474706. 
  2. Silva, Paulo; Guerreiro, Antonio; Quaresma, Rui (2016). 10th European Conference on Information Systems Management: ECISM 2016. Reading, UK: Academic Conferences and Publishing International Ltd.. pp. 25. ISBN 9781911218050. 
  3. Wright, Macala. "How to Develop Your Digital Strategy". Mashable.com. http://mashable.com/2012/09/05/how-to-digital-strategy/. Retrieved 2 November 2013. 
  4. Center for Digital Strategies (2003): Enabling a Customer-Focused Organization: Thought Leadership Summit on Digital Strategies, Center for Digital Strategies at the Tuck School of Business and Cisco Systems http://mba.tuck.dartmouth.edu/digital/Programs/CorporateEvents/EnablingCustFocusdOrg/Overview_Article.pdf
  5. Quinn (2006): Ready for the Digital Future?,pg. 30-31, Supply Chain Management Review. http://mba.tuck.dartmouth.edu/digital/PressHits/SCMQA.pdf
  6. Nielsen (2004): How Big is the Difference Between Websites?, Jakob Nielsens Alertbox. http://www.useit.com/alertbox/20040119.html
  7. "Crafting Digital Strategy with the Digital Positioning Model |" (in en-US). 2018-10-27. https://www.beyond20.com/blog/crafting-digital-strategy-with-the-digital-positioning-model/. 
  8. "Case Studies". Vincent L. Lacorte Case Studies. Tuck School of Business at Dartmouth. 2013. Archived from the original on 3 May 2014. https://web.archive.org/web/20140503055333/http://digitalstrategies.tuck.dartmouth.edu/cds-uploads/case-studies/pdf/Norwegian.pdf. Retrieved 2 May 2014. 
  9. Anderson, Ken (March 2009). "Ethnographic Research: A Key to Strategy". Harvard Business Review. http://hbr.org/2009/03/ethnographic-research-a-key-to-strategy/. Retrieved 2 May 2014. 
  10. Extra Paycheck Blog (2014): Online Business Training, Online Marketing. http://blog.extra-paycheck.com/wealthy-affiliate-review/
  11. Fong, Richard (27 March 2014). "The Evolution of SEO: How Digital Marketing Has Changed in the Last 5 Years". BlissDrive. http://www.blissdrive.com/internet-marketing-tips/the-evolution-of-seo-how-digital-marketing-has-changed-in-the-last-5-years/. Retrieved 2 May 2014. 
  12. Bean (2001): The Application of Technology to Marketing: A Twenty-Year Perspective,pg. 5, Center for Digital Strategies at the Tuck School of Business. http://mba.tuck.dartmouth.edu/digital/Research/ExecutivePublications/ApplicationOfTechnology.pdf
  13. Paul Jasper (2015): The Increasing Importance of Real-Time Marketing. Digitalmarketingmagazine. http://digitalmarketingmagazine.co.uk/articles/the-increasing-importance-of-real-time-marketing/2437
  14. Kim (2006): Reinventing The Marketing Organization: Customer Groups Should Trump Channels, Products, Or Geography . Forrester. http://www.forrester.com/Research/Document/0,7211,39552,00.html#heading4
  15. Burns (2006): Leaders Take A Strategic Approach To Web Analytics . Forrester. http://www.forrester.com/Research/Document/0,7211,40808,00.html
  16. Davenport (2006): Competing on Analytics, Harvard Business Review, January 2006.
  17. Beuscart-Zephir, Marie Catherine; Jaspers, Monique; Kuziemsky, Craig; Nohr, Christian; Aarts, Jos (2013). Context Sensitive Health Informatics: Human and Sociotechnical Approaches. Amsterdam: IOS Press. pp. 163. ISBN 9781614992929. https://books.google.com.bd/books?id=8YfCAQAAQBAJ. 
More
©Text is available under the terms and conditions of the Creative Commons-Attribution ShareAlike (CC BY-SA) license; additional terms may apply. By using this site, you agree to the Terms and Conditions and Privacy Policy.
Upload a video for this entry
Information
Subjects: Others
Contributor MDPI registered users' name will be linked to their SciProfiles pages. To register with us, please refer to https://encyclopedia.pub/register :
HandWiki
View Times: 1.1K
Entry Collection: HandWiki
Revision: 1 time (View History)
Update Date: 27 Oct 2022
Table of Contents
    Notice
    You are not a member of the advisory board for this topic. If you want to update advisory board member profile, please contact office@encyclopedia.pub.
    OK
    Confirm
    Only members of the Encyclopedia advisory board for this topic are allowed to note entries. Would you like to become an advisory board member of the Encyclopedia?
    Yes
    No
    ${ textCharacter }/${ maxCharacter }
    Submit
    Cancel
    There is no comment~
    ${ textCharacter }/${ maxCharacter }
    Submit
    Cancel
    ${ selectedItem.replyTextCharacter }/${ selectedItem.replyMaxCharacter }
    Submit
    Cancel
    Confirm
    Are you sure to Delete?
    Yes No
    Academic Video Service
    Feedback