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HandWiki. Marketing Information System. Encyclopedia. Available online: https://encyclopedia.pub/entry/29570 (accessed on 23 September 2026).
HandWiki. Marketing Information System. Encyclopedia. Available at: https://encyclopedia.pub/entry/29570. Accessed September 23, 2026.
HandWiki. "Marketing Information System" Encyclopedia, https://encyclopedia.pub/entry/29570 (accessed September 23, 2026).
HandWiki. (2022, October 17). Marketing Information System. In Encyclopedia. https://encyclopedia.pub/entry/29570
HandWiki. "Marketing Information System." Encyclopedia. Web. 17 October, 2022.
Marketing Information System
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The content is sourced from: https://handwiki.org/wiki/Marketing_information_system

A marketing information system (MKIS) is a management information system (MIS) designed to support marketing decision making. Jobber (2007) defines it as a "system in which marketing data is formally gathered, stored, analysed and distributed to managers in accordance with their informational needs on a regular basis." In addition, the online business dictionary defines Marketing Information System (MKIS) as "a system that analyzes and assesses marketing information, gathered continuously from sources inside and outside an organization or a store." Furthermore, "an overall Marketing Information System can be defined as a set structure of procedures and methods for the regular, planned collection, analysis and presentation of information for use in making marketing decisions." (Kotler, at al, 2006)

online business management information mis

References

  1. Reid, Robert D.; Bojanic, David C. (2010). Hospitality Marketing Management (5th ed.). New Jersey: John Wiley & Sons,Inc.. pp. 209. ISBN 9780470088586. 
  2. Kotler, Philip; Keller, Kevin Lane (2006). Marketing Management (12 ed.). Pearson Education. 
  3. Robert R. Harmon. (2003). Marketing Information Systems. Encyclopedia of Information Systems, Vol. 3. Elsevier Science (USA), 137-151.
  4. Shajahan, S.; Priyadharshini, R. (2004). Management Information Systems. India: New Page International(P) Ltd.. pp. 99. ISBN 8122415490. 
  5. Pride, William M.; Ferrell, O.C. (2010). Marketing. Canada: Cengage Learning,Inc.. pp. 148. ISBN 9780547167473. 
  6. Birn, Robin (2004). The Effective Use of Market Research: How to Drive and Focus Better Business Decisions (4th ed.). Great Britain: Kogan Page Limited. pp. 22. ISBN 074944200X. 
  7. Sandhusen, Richard L. (2000). Marketing (3rd ed.). Canada: Barron's Educational Series. pp. 165. ISBN 9780764112775. 
  8. Jaideep, S. (2015). "MIS: Marketing Information System (With Diagram)". http://www.yourarticlelibrary.com/marketing/mis-marketing-information-system-with-diagram/48703/. Retrieved 1 Nov 2015. 
  9. Bhasin, Hitesh (23 Oct 2015). "8 Advantages of Marketing Information Systems". http://www.marketing91.com/customer-profitablity-analysis-2/. Retrieved 23 Oct 2015. 
  10. Bhasin, Hitesh (23 Oct 2015). "MIS – Marketing information system". http://www.marketing91.com/mis-marketing-information-system/. Retrieved 23 Oct 2015. 
  11. Kotler, Philip; Armstrong, Gary (2010). Principles of Marketing (13th ed.). United States of America: Pearson Education,Inc.. pp. 153. ISBN 9780137006694. 
  12. Singh, Awadhesh Kumar; Pandey, Satyaprakash (2005). Rural Marketing: Indian Perspective. India: New Age International (P) Ltd.. pp. 114. ISBN 8122416837. 
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