Submitted Successfully!
Thank you for your contribution! You can also upload a video entry or images related to this topic.
Check Note
2000/2000
Ver. Summary Created by Modification Content Size Created at Operation
1 + 1222 word(s) 1222 2022-02-17 02:57:46 |
2 done -9 word(s) 1213 2022-02-18 03:27:18 | |
3 reference Meta information modification 1213 2023-07-17 07:27:58 |
Six Stages to Choose Sampling Techniques
Edit
Upload a video

In order to answer the research questions, it is doubtful that researcher should be able to collect data from all cases. Thus, there is a need to select a sample. The entire set of cases from which researcher sample is drawn in called the population. Since, researchers neither have time nor the resources to analysis the entire population so they apply sampling technique to reduce the number of cases. There are six stages to choose sampling techniques.

Sampling Method Sampling Technique Research Methodology
Information
Contributor MDPI registered users' name will be linked to their SciProfiles pages. To register with us, please refer to https://encyclopedia.pub/register :
View Times: 64534
Revisions: 3 times (View History)
Update Date: 17 Jul 2023
Table of Contents

    1. Stage 1: Clearly Define Target Population

    The first stage in the sampling process is to clearly define target population. Population is commonly related to the number of people living in a particular country, or in particular, a group or number of elements that researcher plans to study among.

    2. Stage2: Select Sampling Frame

    A sample frame is drawn from the identified population/target population. A sampling frame is a list of the actual cases from which sample will be drawn. Thus, the sampling frame must be representative of the population. In brief, sampling frame is a list of all the items in the research population.

    3. Stage 3: Choose Sampling Technique

    Prior to examining the various types of sampling method, it is worth noting what is meant by sampling, along with reasons why researchers are likely to select a sample. Taking a subset from chosen sampling frame or entire population is called sampling. Sampling can be used to make inference about a population or to make generalization in relation to existing theory. In essence, this depends on choice of sampling technique.

    In general, sampling techniques can be divided into two types:

    • Probability or random sampling
    • Non- probability or non- random sampling

    Before choosing specific type of sampling technique, it is needed to decide broad sampling technique. Figure 1 shows the various types of sampling techniques.

    Figure ‎1. Sampling techniques

    4. Stage 4: Determine Sample Size

    In order to generalize from a random sample and avoid sampling errors or biases, a random sample needs to be of adequate size. What is adequate depends on several issues which often confuse people doing surveys for the first time. This is because what is important here is not the proportion of the research population that gets sampled, but the absolute size of the sample selected relative to the complexity of the population, the aims of the researcher and the kinds of statistical manipulation that will be used in data analysis. While the larger the sample the lesser the likelihood that findings will be biased does hold, diminishing returns can quickly set in when samples get over a specific size which need to be balanced against the researcher’s resources. To put it bluntly, larger sample sizes reduce sampling error but at a decreasing rate. Several statistical formulas are available for determining sample size.

    There are numerous approaches, incorporating a number of different formulas, for calculating the sample size for categorical data.

    n= p (100-p)z2/E2

    n is the required sample size

    P is the percentage occurrence of a state or condition

    E is the percentage maximum error required

    Z is the value corresponding to level of confidence required 

    There are two key factors to this formula[1]. First, there are considerations relating to the estimation of the levels of precision and risk that the researcher is willing to accept:

    E  is the margin of error(the level of precision) or the risk the researcher is willing to accept (for example, the plus or minus figure reported in newspaper poll results). In the social research a 5% margin of error is acceptable. So, for example, if in a survey on job satisfaction 40% of respondents indicated they were dissatisfied would lie between 35% and 45%. The smaller the value of E the greater the sample size required as technically speaking sample error is inversely proportional to the square root of n, however, a large sample cannot guarantee precision[4].

    Z concern the level of confidence that the results revealed by the survey findings are accurate. What this means is the degree to which it can be ensured the characteristics of the population have been accurately estimated by the sample survey. Z is the statistical value corresponding to level of confidence required. The key idea behind this is that if a population were to be sampled repeatedly the average value of a variable or question obtained would be equal to the true population value. In management research the typical levels of confidence used are 95 percent (0.05: a Z value equal to 1.96) or 99 percent (0.01: Z=2.57). A 95 percent level of confidence implies that 95 out of 100 samples will have the true population value within the margin of error (E) specified.

    The second key component of a sample size formula concerns the estimation of the variance or heterogeneity of the population (P). Management researchers are commonly concerned with determining sample size for issues involving the estimation of population percentages or proportions[2]. In the formula the variance of a proportion or the percentage occurrence of how a particular question, for example, will be answered is P(100-P). Where, P= the percentage of a sample having a characteristic , for example, the 40 % of the respondents who were dissatisfied with pay, and (100-P) is the percentage (60%) who lack the characteristic or belief. The key issue is how to estimate the value of P before conducting the survey? Bartlett et al.[3] suggest that researchers should use 50% as an estimate of P, as this will result in the maximization of variance and produce the maximum sample size[4].

    The formula for determining sample size, of the population has virtually no effect on how well the sample is likely to describe the population and as Fowler[5] argues, it is most unusual for it (the population fraction) to be an important consideration when deciding on sample size[6].

    Table 1 presents sample size that would be necessary for given combinations of precision, confidence levels, and a population percentage or variability of 50% (the figure which many researchers suggest to maximize variance).

    Table ‎1: Sample size Based on Desired Accuracy

    `

    Variance of the population P=50%

    Confidence level=95%

    Margin of error

    Confidence level=99%

    Margin of error

    Population Size

    5

    3

    1

    5

    3

    1

    50

    44

    48

    50

    46

    49

    50

    75

    63

    70

    74

    67

    72

    75

    100

    79

    91

    99

    87

    95

    99

    150

    108

    132

    148

    122

    139

    149

    200

    132

    168

    196

    154

    180

    198

    250

    151

    203

    244

    181

    220

    246

    300

    168

    234

    291

    206

    258

    295

    400

    196

    291

    384

    249

    328

    391

    500

    217

    340

    475

    285

    393

    485

    600

    234

    384

    565

    314

    452

    579

    700

    248

    423

    652

    340

    507

    672

    800

    260

    457

    738

    362

    557

    763

    1000

    278

    516

    906

    398

    647

    943

    1500

    306

    624

    1297

    459

    825

    1375

    2000

    322

    696

    1655

    497

    957

    1784

    3000

    341

    787

    2286

    541

    1138

    2539

    5000

    357

    879

    3288

    583

    1342

    3838

    10000

    370

    964

    4899

    620

    1550

    6228

    25000

    378

    1023

    6939

    643

    1709

    9944

    50000

    381

    1045

    8057

    652

    1770

    12413

    100000

    383

    1056

    8762

    656

    1802

    14172

    250000

    384

    1063

    9249

    659

    1821

    15489

    500000

    384

    1065

    9423

    660

    1828

    15984

    1000000

    384

    1066

    9513

    660

    1831

    16244

    The sample sizes reflect the number of obtained responses, and not necessarily the number of questionnaires distributed (this number is often increased to compensate for non-response). However, in most social and management surveys, the response rates for postal and e-mailed surveys are very rarely 100%. Probably the most common and time effective way to ensure minimum samples are met is to increase the sample size by up to 50% in the first distribution of the survey[7].

    5. Stage 5: Collect Data

    Once target population, sampling frame, sampling technique and sample size have been established, the next step is to collect data.

    6. Stage 6: Assess Response Rate

    Response rate is the number of cases agreeing to take part in the study. These cases are taken from original sample. In reality, most researchers never achieve a 100 percent response rate. Reasons for this might include refusal to respond, ineligibility to respond, inability to respond, or the respondent has been located but researchers are unable to make contact.  In sum, response rate is important because each non response is liable to bias the final sample. Clearly defining sample, employing the right sampling technique and generating a large sample, in some respects can help to reduce the likelihood of sample bias.

    References

    1. BREWETON, P. & MILLWARD, L. 2001. Organizational Research Methods, London, SAGE.
    2. ACKOFF, R. L. 1953. The Design of Social Research, Chicago, University of Chicago Press.
    3. BARTLETT, J. E., KOTRLIK, J. W. & HIGGINS, C. C. 2001. Organizational research: determining appropriate sample size in survey research. Learning and Performance Journal, 19, 43-50.
    4. BROWN, G. H. 1947. A comparison of sampling methods. Journal of Marketing, 6, 331-337.
    5. BRYMAN, A. & BELL, E. 2003. Business research methods, Oxford, Oxford University Press.
    6. DAVIS, D. 2005. Business Research for Decision Making, Australia, Thomson South-Western.
    7. FOWLER, F. J. 2002. Survey research methods, Newbury Park, CA, SAGE.
    More
    Information
    Contributor MDPI registered users' name will be linked to their SciProfiles pages. To register with us, please refer to https://encyclopedia.pub/register :
    View Times: 64534
    Revisions: 3 times (View History)
    Update Date: 17 Jul 2023
    Table of Contents
      1000/1000

      Confirm

      Are you sure to Delete?

      Video Upload Options

      Do you have a full video?
      Cite
      If you have any further questions, please contact Encyclopedia Editorial Office.
      Taherdoost, H. Six Stages to Choose Sampling Techniques. Encyclopedia. Available online: https://encyclopedia.pub/entry/19565 (accessed on 22 September 2023).
      Taherdoost H. Six Stages to Choose Sampling Techniques. Encyclopedia. Available at: https://encyclopedia.pub/entry/19565. Accessed September 22, 2023.
      Taherdoost, Hamed. "Six Stages to Choose Sampling Techniques" Encyclopedia, https://encyclopedia.pub/entry/19565 (accessed September 22, 2023).
      Taherdoost, H.(2022, February 17). Six Stages to Choose Sampling Techniques. In Encyclopedia. https://encyclopedia.pub/entry/19565
      Taherdoost, Hamed. "Six Stages to Choose Sampling Techniques." Encyclopedia. Web. 17 February, 2022.