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Topic Review Peer Reviewed

Health Communication in the Age of Platforms: Drivers of Misinformation and the Crisis of Medical Expertise

Misinformation has emerged as a significant threat to both society and public health, with social media acting as a major conduit for its dissemination. This contributes to harmful health outcomes and undermines trust in authoritative institutions. In addition, the dismantling of scientific authority seems to be a symptom of the post-truth era, where “alternative facts” are presented in the public debate as indisputable evidence of the inherent limitations of scientific infallibility. The prevalence of misinformation on social media platforms stems from multiple, interconnected factors, including individual-level influences such as cognitive biases, as well as systemic aspects of social media’s information architecture. Unlike scientific institutions that adhere to the principles of evidence-based knowledge, social media platforms operate under an attention-driven model that favors virality over factuality. Addressing these challenges effectively requires coordinated, multi-level, and multidisciplinary interventions targeting users, content creators, technology companies, health authorities, and governments to restore public trust and safeguard the credibility of medical expertise.

33
19 Nov 2025

Topic Review Peer Reviewed

Risk and Emergency Communication

The entry is intended to define the concepts of risk communication and emergency communication. At the same time, it explains the difference not only from a communication point of view but also from a cultural one. Risk and emergency are two sociologically relevant events, and they are culturally constructed. They are events that bring about a socio-cultural change, which, in turn, is triggered by the population’s responses on the basis of the social perception of the events themselves, also conveyed by the different forms of communication. When communicating risk and emergencies, it is essential to educate people about alert and emergency systems. Above all, what they refer to and what kind of message they contain. The “warning communication” must be specific and refer exclusively to the threat to start the first phase of the communication through which it is possible to understand the type of threat and define the communication plan to be implemented later. The use of social media, which is strongly spread in digital society, allows not only rapid dissemination of information but also rapid communication and message selection (speed and content of the message are equally important). Alert and warning systems are very often linked to risk systems, since the risk from natural disasters (eruptions, earthquakes, tsunamis) or technological catastrophes (nuclear power plant explosions) follows emergency phases when the phenomenon occurs. The communication processes, in and emergency, must be able to explain, persuade but also confer an assist the political decision-maker and the decision-making process itself through an alert system (especially in the first phase), followed by continuous dissemination through the media that the digital society offers, as well as through the usual systems adopted by government bodies (for example, bulletins and news), specialized research institutions and institutes with information and communication functions. In risk and emergency management, information and communication are to be considered, respectively, a basic element and a means of dissemination and training to educate the population to perceive a risk, to recognise emergencies and the possible impact of the risk. Differences will be expressed and analysed with reference to international examples.

21
04 Nov 2025

Topic Review Peer Reviewed

Representations of Victimhood in Media Reporting of Armed Conflicts

Victimhood in media discourse refers to how individuals or groups subjected to harm are represented and made visible to the public. These representations shape whether audiences respond with empathy or emotional distance, in particular as it pertains to mass violence events such as wars. News texts can humanize suffering by providing personal detail, evocative language, and contextual depth; or they can neutralize it through detached, fact-focused reporting. The extent to which people are perceived as “worthy victims” depends not only on the words and images chosen but also on the surrounding narrative—whether the event is framed as intentional harm or an unfortunate incident, whether victims are named and individualized or rendered as anonymous masses. In this way, media reporting does not merely record suffering but actively constructs hierarchies of victimhood, influencing who appears deserving of compassion and whose suffering remains invisible or muted.

18
03 Mar 2026

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