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Topic Review
Infographic
An infographic is a structured visual representation of information, data, or research insights designed to communicate complex ideas quickly and clearly. By combining visual elements—such as charts, diagrams, icons, and typography—with concise explanatory text, infographics enable readers to grasp key messages at a glance while retaining conceptual depth. In an academic context, an infographic does not replace the original research; rather, it serves as an accessible entry point to it.
  • 51
  • 16 Dec 2025
Topic Review Peer Reviewed
Representations of Victimhood in Media Reporting of Armed Conflicts
Victimhood in media discourse refers to how individuals or groups subjected to harm are represented and made visible to the public. These representations shape whether audiences respond with empathy or emotional distance, in particular as it pertains to mass violence events such as wars. News texts can humanize suffering by providing personal detail, evocative language, and contextual depth; or they can neutralize it through detached, fact-focused reporting. The extent to which people are perceived as “worthy victims” depends not only on the words and images chosen but also on the surrounding narrative—whether the event is framed as intentional harm or an unfortunate incident, whether victims are named and individualized or rendered as anonymous masses. In this way, media reporting does not merely record suffering but actively constructs hierarchies of victimhood, influencing who appears deserving of compassion and whose suffering remains invisible or muted.
  • 42
  • 03 Mar 2026
Topic Review Peer Reviewed
Health Communication in the Age of Platforms: Drivers of Misinformation and the Crisis of Medical Expertise
Misinformation has emerged as a significant threat to both society and public health, with social media acting as a major conduit for its dissemination. This contributes to harmful health outcomes and undermines trust in authoritative institutions. In addition, the dismantling of scientific authority seems to be a symptom of the post-truth era, where “alternative facts” are presented in the public debate as indisputable evidence of the inherent limitations of scientific infallibility. The prevalence of misinformation on social media platforms stems from multiple, interconnected factors, including individual-level influences such as cognitive biases, as well as systemic aspects of social media’s information architecture. Unlike scientific institutions that adhere to the principles of evidence-based knowledge, social media platforms operate under an attention-driven model that favors virality over factuality. Addressing these challenges effectively requires coordinated, multi-level, and multidisciplinary interventions targeting users, content creators, technology companies, health authorities, and governments to restore public trust and safeguard the credibility of medical expertise.
  • 40
  • 19 Nov 2025
Topic Review Peer Reviewed
Storytelling in Advertising
Storytelling in advertising is an organising principle through which narrative meaning can be constructed at different but interconnected levels, from individual advertisements to campaigns and more enduring brand narratives across changing media environments. It provides the narrative logic through which individual advertisements can function as narratives in their own right while also contributing to broader narrative structures, allowing audiences to interpret them within wider cultural frameworks. Although its forms have evolved with successive developments in advertising media, storytelling continues to rely on the narrative processes through which meaning is constructed. The distinction between the narrative content (tale) and its modes of expression (telling) explains how similar stories may be communicated differently as advertising adapts to new media. Storytelling therefore encompasses a wide range of narrative strategies while preserving its underlying narrative function. The emergence of generative artificial intelligence marks the latest stage in this historical development. Narrative production is increasingly distributed across human creators and computational systems. The construction of narrative meaning nevertheless continues to depend on human judgement, which remains central to advertising storytelling.
  • 27
  • 11 Sep 2026
Topic Review Peer Reviewed
Synthetic Media: Deepfakes, AI-Generated Content, and Authenticity in the Digital Society
Synthetic media are digital artifacts (image, video, audio, text, or multimodal content) that are wholly or partly generated or materially manipulated by artificial intelligence (AI), particularly by deep-learning models. In consequence, their form, source, identity signal, or evidentiary relation to recorded events becomes partly or wholly artificial. A deepfake is the best-known subclass: AI-generated or AI-manipulated image, audio, or video content (including audio-only voice clones and still images) that realistically depicts an existing or fictitious person, object, place, or event and could falsely appear to be authentic. Contemporary scholarly and legal usage defines deepfakes by their technological origin and their capacity to deceive rather than by the creator’s intent, so disclosed and beneficial applications (accessibility, dubbing, entertainment, and research) are synthetic media as well. They are distinguished from cheapfakes (or shallowfakes), which achieve deception through conventional, non-AI editing such as selective cropping, slowing, or recontextualization. The social significance of synthetic media is not intrinsic but depends on consent, context, disclosure, and distribution, and on the institutional conditions under which audiences judge authenticity across the expanding volume of AI-generated content (AIGC) in the digital society.
  • 12
  • 17 Sep 2026
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