Environmental awareness is the level of how much people are interested in or care about environmental issues. Environmental awareness can be either local or global one depending on the type of environmental problem. Studies have argued that this awareness tends to be related to an individual’s altruism, which is one’s action that benefits others without expecting some kind of external reward. The connection between environmental awareness and altruism is getting attention from scholars since both concepts are prosocial ones but it is uncertain if people who are highly aware of environmental issues may not be always acting altruistically. However, it is likely that altruistic people are more likely to have high environmental awareness.
G lobal environmental issues, especially climate change and rainforest destruction, are wreaking havoc on the natural environment. It is suggested that such environmental degradation and ecological collapse are caused by increased economic activities. To reduce anthropogenic pressure on the environment, every individual must recognize how their economic activities impact the environment and to consider living in an environmentally friendly way.