A different GPCR pathway is activated via angiotensin and endothelin receptors. The heterotrimeric g protein associated with these receptors is G
q. Once activated through phosphorylation of the receptor, the
α subunit goes on to activate protein lipase c (PLC), which ultimately activates protein kinase c (PKC)
[95][68]. PKC has four isoforms in humans (
α,
β,
δ, and
ϵ) with
α being the most abundant in heart
[90][69]. Each of these isoforms has been found to have slightly different activity, for simplicity, this review will refer to all of them as PKC
[96][70]. PKC has a wide range of targets which it phosphorylates. Some of the targets that are phosphorylated are sarcomere proteins which will alter the stiffness of the myocardium and can contribute to the onset of cardiomyopathy if dysregulated
[96][70]. PKC affects phospholamban (PLN) indirectly through phosphorylation of I-1, this inhibits PP1 which directly regulates PLN
[97][71]. This leads to a decrease in phosphorylation causing a decrease in Ca
2+ uptake by SERCA2 and cardiac dysfunction
[98][72]. There is also crosstalk between PKC and MAPK through ERK1/2 which implicates PKC in the expression of hypertrophy-related gene expression
[99][73]. There is also evidence of PKC activating NF-kB in cardiomyocytes, causing expression of pro-inflammatory proteins implicated in fibrosis
[100][74]. Hsp90 is known to regulate NF-kB through stabilization of IkB kinase
[101][75]. Lastly, PKC can also be cleaved by calpain (a Ca
2+ dependent protease) which is stabilized by Hsp90 in the cytosol. This cleavage makes a fragment called PKM
α which is implicated in dilated cardiomyopathy
[102][76].