It would seem important to analyse the relationships between food marketing and consumer choice, highlighting the role of brands in these frameworks. For this purpose, a literature review was carried out considering 147 documents from Scopus database for the topics of search “food marketing” and“choices” (search performed on 16 October 2020). As main insights, it is worth highlighting that the main issues addressed by the literature, concerning food marketing and consumer choices, are the following: economic theory; label and packaging; marketing strategies; agriculture and food industry; market segments; social dimensions; brand and branding. In turn, food marketing heavily conditions consumer choices; however, these related instruments are better manipulated by larger companies. In addition, this entry highlights that bigger companies have dominant positions in these markets which are not always beneficial to the consumers’ objectives.

It would seem important to analyse the relationships between food marketing and consumer choice,

highlighting the role of brands in these frameworks. For this purpose, a literature review was carried

out considering 147 documents from Scopus database for the topics of search “food marketing” and

“choices” (search performed on 16 October 2020). As main insights, it is worth highlighting that the

main issues addressed by the literature, concerning food marketing and consumer choices, are the

following: economic theory; label and packaging; marketing strategies; agriculture and food industry;

market segments; social dimensions; brand and branding. In turn, food marketing heavily conditions

consumer choices; however, these related instruments are better manipulated by larger companies.

In addition, this review highlights that bigger companies have dominant positions in these markets

which are not always beneficial to the consumers’ objectives.