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Umamaheswaran, S.;  Dar, V.;  Thaker, J. Climate Change Reporting in Business Media. Encyclopedia. Available online: https://encyclopedia.pub/entry/40969 (accessed on 12 May 2024).
Umamaheswaran S,  Dar V,  Thaker J. Climate Change Reporting in Business Media. Encyclopedia. Available at: https://encyclopedia.pub/entry/40969. Accessed May 12, 2024.
Umamaheswaran, Swarnalakshmi, Vandita Dar, Jagadish Thaker. "Climate Change Reporting in Business Media" Encyclopedia, https://encyclopedia.pub/entry/40969 (accessed May 12, 2024).
Umamaheswaran, S.,  Dar, V., & Thaker, J. (2023, February 08). Climate Change Reporting in Business Media. In Encyclopedia. https://encyclopedia.pub/entry/40969
Umamaheswaran, Swarnalakshmi, et al. "Climate Change Reporting in Business Media." Encyclopedia. Web. 08 February, 2023.
Climate Change Reporting in Business Media
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The agenda-setting and attitude-forming role of media has been proven and endorsed over time. Media has played an instrumental role in the way the issue of climate change is perceived by various stakeholders in society. Although studies on media coverage of climate issues have been gaining prominence in recent years, there is a gap when people consider the Global South. Moreover, although the business sector is a critical stakeholder in climate change policy and action, studies that focus on how business media projects and highlights climate change are relatively sparse. This vacuum is even more pronounced in developing countries. This research is an attempt to address this gap. A longitudinal analysis of climate change reporting in a leading Indian business newspaper, using automated content analysis was conducted. Results provide us with valuable insights about how climate frames and climate themes have evolved over time in business media.

climate change media coverage computational social sciences automated content analysis text analysis topic modelling natural language processing

1. Business Sector & Climate Concerns

The symbiotic relationship between business and climate concerns has been gradually mainstreamed quite compellingly in the Global North, as evidenced in widespread research. In contrast, research on the Global South countries remains sparse. This study tries to address this research gap by focusing on climate issues covered in a prominent business daily in India, highlighting the concerns that garner maximum attention.
Surprisingly, relatively few studies have focused on the coverage of climate issues in business news media, given that they intensely impact each other in several ways. Pollach (2014) reported findings that strongly indicated the noticeable impact of news media on corporate environmental agendas incorporating critical issues such as carbon emissions, alternative energy sources, and carbon footprint, among others. Other studies underscore the role of business news media as an intermediary impacting public perception of the corporate sector. Finally, the influence of business media on senior decision-makers in the corporate sector has also been recognized in a study by Rickard et al. (2014).
Finally, from a geographical coverage standpoint, the literature on climate change media coverage is well documented for developed countries such as the U.S. and the U.K. , as well as Europe. However, the focus on developing countries is still in its nascent stage.
Based on the literature analysis, the gaps can be summarized below.
  • The geographical distribution of research on climate media coverage is skewed toward the West. There has been minimal work on countries in Asia or Africa that are highly vulnerable to climate change.
  • Because most of the work has focused on the West, current scholarship is driven by the ideological/political aspects of climate framing. There is little knowledge of climate framing in the context of developing countries.
  • Finally, the extant literature has not covered business newspapers as a category despite the significant stake of business leadership in the context of climate change mitigation and policy.

2. Climate Change Reporting in Business Media

The work focuses on climate change news coverage by business newspapers as a category in the Indian context and explores the following research questions.
  • What has been the trend in climate coverage in the Indian business media?
  • What are the different climate frames used by the Indian business media?
  • How have the frames evolved with time?
The novelty of the work emerges from two main aspects. First, is the focus on reporting climate change in business media. The researchers use a single business newspaper ‘Economic Times’, which is the leading business newspaper in India as a unit of analysis and cover 13 years from 2008 to 2021. Although focusing on a single newspaper as a case is typical in exploratory analyses of leading newspapers, longitudinal studies are sparse. Second, is using all the news available in the period as the data. In other words, the researchers use the entire corpus of news available from the archives without sampling. Using natural language processing (NLP) enabled us to process a large corpus of articles to discover trends and themes in news coverage.

The study’s objective was to investigate climate change themes in business newspapers and map the temporal evolution of such compositions. Therefore, the researchers decided to focus only on business newspapers with extensive digital archives. Therefore, the researchers chose India’s most prominent business daily, the ‘Economic Times,’ as a single unit for the study. The researchers crawled all the news articles from the digital archives of The Economic Times between 2008 and 2021 based on the keyword search ‘climate change’. The researchers chose this time period because India’s domestic climate action began in 2008 with the launch of the ‘National Climate Change Plan’. Until then, India’s stance on climate change was more outward looking and driven by climate justice considerations.

The findings suggest that while climate cooperation is a prominent topic in business media, however, it has been declining in recent years. On the other hand, the share of domestic news covering sector specific issues is increasing, mirroring India’s change in stance. A critical insight from the analysis is the increasing media attention on climate change over the last decade, even in the Indian business daily that the researchers covered. Within the context of the study’s results, climate news has increased on a year-on-year basis and confirms the findings of other prior studies. For example, Schmidt et al. (2013) recorded that in the second half of 2000, media attention increased by a factor of 2.9 compared to the late 1990s in India. The results show a much higher increase in coverage of climate issues, almost six times higher as compared to Schmidt et al. (2013). The higher media coverage can be considered as evidence of the growing importance of climate change in domestic affairs. Although media attention continues to increase sharply around international events such as COPs, as supported by an earlier study by Keller et al. (2020), The findings also provide evidence an increased coverage motivated by local factors. Another notable pattern is the decline in the share of climate news driven by international factors such as COPs, giving way to a higher share of domestic news across all the themes except ‘climate cooperation’. There could be several reasons for these shifts in attention as well as issue framing. Over the last decade, India’s political stance has evolved from considering climate change as a ‘risk-responsibility’ issue to that of an equal stakeholder, thus promoting domestic sectoral changes. We, however, also have to acknowledge the strategic push for climate action at the national level that facilitated this transition. Therefore, although climate action may not have emerged as one of the most prominent themes in the research by itself, it is clearly visible as significantly impacting sectoral action in this direction. Action plans have continually been promoted as contributing to public health and energy security

The analysis confirms that the dominance of the climate cooperation themes reinforces the world view that climate change is a global collective action problem. A more granular analysis of the sub-themes within climate cooperation aligns well with Schmidt and Schafer’s (2015) well-contextualized frames. The findings corroborate their insights around global cooperation and economic growth being the central themes in the Indian media, thereby augmenting India’s position as a ‘globally responsible citizen’.
The most notable trend is the gradual shift in issue framing from exclusively projecting climate change news as an external issue to a more domestically aligned concern.The insights derived will help in building consensus across stakeholders involving business decision-makers, media houses, policy makers, and civil society.
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