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HandWiki. Bricks and Clicks. Encyclopedia. Available online: https://encyclopedia.pub/entry/35392 (accessed on 23 September 2026).
HandWiki. Bricks and Clicks. Encyclopedia. Available at: https://encyclopedia.pub/entry/35392. Accessed September 23, 2026.
HandWiki. "Bricks and Clicks" Encyclopedia, https://encyclopedia.pub/entry/35392 (accessed September 23, 2026).
HandWiki. (2022, November 21). Bricks and Clicks. In Encyclopedia. https://encyclopedia.pub/entry/35392
HandWiki. "Bricks and Clicks." Encyclopedia. Web. 21 November, 2022.
Bricks and Clicks
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The content is sourced from: https://handwiki.org/wiki/Bricks_and_clicks

Bricks and clicks (aka clicks and bricks; click and mortar; bricks, clicks and flips; Womble Store Method (WSM); or WAMBAM ('Web Application Meets Bricks and Mortar') is a jargon term for a business model by which a company integrates both offline (bricks) and online (clicks) presences, sometimes with the third extra flips (physical catalogs). Additionally, many will also offer telephone ordering and mobile phone apps, or at least provide telephone sales support. The advent of mobile web has made businesses operating bricks and clicks businesses especially popular, because it means customers can do tasks like shopping when they have spare time and do not have to be at a computer. Many of these users prefer to use mobile shopping sites. A popular example of the bricks and clicks model is when a chain of stores allows the customer to order products either online or physically in one of their stores, also allowing them to either pick-up their order directly at a local branch of the store or get it delivered to their home. There are many alternative combinations of this model. The success of the model in many sectors has lessened the credibility of some analysts who argued that the Internet would render traditional retailers obsolete through disintermediation.

mobile shopping mobile phone business model

References

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  2. Webley, Kayla. "A Brief History of Online Shopping". http://content.time.com/time/business/article/0,8599,2004089,00.html. Retrieved 19 October 2014. 
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  4. Mahar, Stephen; Wright, P. Daniel; Bretthauer, Kurt M.; Hill, Ronald Paul. "Optimizing marketer costs and consumer benefits across "clicks" and "bricks"". https://link.springer.com/article/10.1007/s11747-014-0367-8. Retrieved 17 October 2014. 
  5. "Mixing bricks with clicks". https://www.economist.com/news/business/21574018-some-online-retailers-are-venturing-high-street-mixing-bricks-clicks. Retrieved 16 October 2014. 
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  10. Stross, Randall (18 September 2010). "Netflix Is Beating Blockbuster With Clicks, Not Bricks". The New York Times. https://www.nytimes.com/2010/09/19/business/19digi.html. 
  11. http://www.rfidjournal.com/article/view/8154/1
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  13. Reilly, Patrick. "Ending Retail’s Race to the Bottom". http://blogs.pb.com/digital-insights/2014/09/08/ending-retails-race-to-the-bottom/. Retrieved 22 October 2014. 
  14. "About Us". http://www.mysupermarket.co.uk/Content/AboutUs. Retrieved 22 October 2014. 
  15. Stern, Joanna. "Buyer Beware: A Store's Website May Be Much Better Bargain". http://abcnews.go.com/Technology/store-buyers-beware-check-stores-website-fork-plastic/story?id=17821888. Retrieved 22 October 2014. 
  16. "Online and distance selling for businesses". https://www.gov.uk/online-and-distance-selling-for-businesses/overview. Retrieved 20 October 2014. 
  17. "3-Day Cooling Off Rule". http://www.usa.gov/topics/consumer/smart-shopping/home-shopping/3day-rule.shtml. Retrieved 20 October 2014. 
  18. Streeter, Susannah. "Next breaks refund rules for online deliveries". https://www.bbc.co.uk/news/10560466. Retrieved 22 October 2014. 
  19. Vizard, Sarah. "John Lewis credits ‘bricks and clicks’ success for ‘decisive’ market share gain". http://www.marketingweek.co.uk/sectors/retail/john-lewis-credits-bricks-and-clicks-success-for-decisive-market-share-gain/4009343.article. Retrieved 16 October 2014. 
  20. Mellor, Rachel. "eBay to offer a click and collect service using Argos". http://www.movehut.co.uk/news/ebay-to-offer-a-click-and-collect-service-using-argos-16844/. Retrieved 17 October 2014. 
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