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HandWiki. Marketing Performance Measurement. Encyclopedia. Available online: https://encyclopedia.pub/entry/34541 (accessed on 22 September 2026).
HandWiki. Marketing Performance Measurement. Encyclopedia. Available at: https://encyclopedia.pub/entry/34541. Accessed September 22, 2026.
HandWiki. "Marketing Performance Measurement" Encyclopedia, https://encyclopedia.pub/entry/34541 (accessed September 22, 2026).
HandWiki. (2022, November 15). Marketing Performance Measurement. In Encyclopedia. https://encyclopedia.pub/entry/34541
HandWiki. "Marketing Performance Measurement." Encyclopedia. Web. 15 November, 2022.
Marketing Performance Measurement
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The content is sourced from: https://handwiki.org/wiki/Social:Marketing_performance_measurement

Marketing performance measurement (MPM), or marketing performance management, is the systematic management of marketing resources and processes to achieve measurable gain in return on investment and efficiency, while maintaining quality in customer experience. Marketing performance management is a central facet of the marketing operations function within marketing departments. Marketing performance management relies on a set of measurable performance standards, a pointed focus on outcomes, and clear lines of accountability (i.e. roles and consequences). Measurement management is based on six success factors: 1) alignment, 2) accountability, 3) analytics, 4) automation, 5) alliances, and 6) assessment.

marketing performance performance management return on investment

References

  1. Marketing Science Institute, 2005, http://www.msi.org/reports/aligning-the-organization-with-the-market/
  2. Bruni, Attilio; Cassia, Fabio; Magno, Francesca (23 December 2014). "Marketing performance measurement in hotels, travel agencies and tour operators: a study of current practices". Current Issues in Tourism 20 (4): 339–345. doi:10.1080/13683500.2014.982521.  https://dx.doi.org/10.1080%2F13683500.2014.982521
  3. Atkinson, Helen; Brander Brown, Jackie (June 2001). "Rethinking performance measures: assessing progress in UK hotels". International Journal of Contemporary Hospitality Management 13 (3): 128–136. doi:10.1108/09596110110388918.  https://dx.doi.org/10.1108%2F09596110110388918
  4. Marketing Accountability Standards Board, http://www.themasb.org/
  5. How CMOs Can Get CFOs on Their Side, Harvard Business Review, 2013, https://hbr.org/2013/11/how-cmos-can-get-cfos-on-their-side/
  6. Marketing Technology Landscape, Chiefmartec, 2015, http://chiefmartec.com/2015/01/marketing-technology-landscape-supergraphic-2015/
  7. Top Challenges that Face Marketers, MarCom Central, 2014, http://marcom.com/top-challenges-opportunities-that-face-marketers/
  8. Open Standards Benchmarking for Sales and Marketing, APQC, https://www.apqc.org/content/open-standards-benchmarking-sales-and-marketing
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