Hinduism incorporates diverse views on the concept of God. Different traditions of Hinduism have different theistic views, and these views have been described by scholars as polytheism, monotheism, henotheism, panentheism, pantheism, monism, agnostic, humanism, atheism or Nontheism. Monotheism is the belief in a single creator God and the lack of belief in any other Creator. Hinduism is not a monolithic faith and different sects may or may not posit or require such a belief. Religion is considered a personal belief in Hinduism and followers are free to choose the different interpretations within the framework of Karma and reincarnation. Many forms of Hinduism believe in a monotheistic God, such as Krishna followers, Vedanta, Arya samaj, Samkhya school of Vedas etc, Many traditions within Hinduism share the Vedic idea of a metaphysical ultimate reality and truth called Brahman instead. According to Jan Gonda, Brahman denoted the "power immanent in the sound, words, verses and formulas of Vedas" in the earliest Vedic texts. The early Vedic religious understanding of Brahman underwent a series of abstractions in the Hindu scriptures that followed the Vedic scriptures. These scriptures would reveal a vast body of insights into the nature of Brahman as originally revealed in the Vedas. These Hindu traditions that emerged from or identified with the Vedic scriptures and that maintained the notion of a metaphysical ultimate reality would identify that ultimate reality as Brahman. Hindu adherents to these traditions within Hinduism revere Hindu deities and, indeed, all of existence, as aspects of the Brahman. The deities in Hinduism are not considered to be almighty, omnipotent, omniscient and omnibenevolent, and spirituality is considered to be seeking the ultimate truth that is possible by a number of paths. Like other Indian religions, in Hinduism, deities are born, they live and they die in every kalpa (eon, cycle of existence). In Hindu philosophy, there are many different schools. Its non-theist traditions such as Samkhya, early Nyaya, Mimamsa and many within Vedanta such as Advaita do not posit the existence of an almighty, omnipotent, omniscient, omnibenevolent God (monotheistic God), while its theistic traditions posit a personal God left to the choice of the Hindu. The major schools of Hindu philosophy explain morality and the nature of existence through the karma and samsara doctrines, as in other Indian religions. Contemporary Hinduism can be categorized into four major traditions: Vaishnavism, Shaivism, Shaktism, and Smartism. Vaishnavism, Shaivism, and Shaktism worship Vishnu, Shiva, and Devi — the Divine Mother — as the Supreme respectively, or consider all Hindu deities as aspects of the formless Supreme Reality or Brahman. Other minor sects such as Ganapatya and Saura focus on Ganesha and Surya as the Supreme. A sub-tradition within the Vaishnavism school of Hinduism that is an exception is dualistic Dvaita, founded by Madhvacharya in the 13th-century (where Vishnu as Krishna is a monotheistic God). This tradition posits a concept of monotheistic God so similar to Christianity that Christian missionaries in colonial India suggested that Madhvacharya was likely influenced by early Christians who migrated to India, a theory that has been discredited by scholars. Furthermore, many adherents consider these similarities to be superficial and insubstantial; for example, Madhvacharya postulates three co-eternal fundamental realities, consisting of Supreme Being (Vishnu or paramathma), individual souls (jīvātman), and inanimate matter.
Krishnaism is a sub-tradition of Vaishnavism wherein Krishna is considered Svayam Bhagavan, meaning 'Lord Himself' and it is used exclusively to designate Krishna as the Supreme Lord. Krishna is considered as an avatar (manifestation) of Vishnu himself or to be the same as Narayana. Krishna is recognized to be Svayam Bhagavan in the belief of Gaudiya Vaishnavism and Dvaita sub-school of Hindu philosophy, the Vallabha Sampradaya, in the Nimbarka Sampradaya, where Krishna is accepted to be the source of all other avatars, and the source of Vishnu himself.
The theological interpretation of svayam bhagavān differs with each tradition and the translated from the Sanskrit language, the term literary means "Bhagavan Himself" or "directly Bhagavan." Gaudiya Vaishnava tradition often translates it within its perspective as primeval Lord or original Personality of Godhead, but also considers the terms such as Supreme Personality of Godhead and Supreme God as an equivalent to the term Svayam Bhagavan, and may also choose to apply these terms to Vishnu, Narayana and many of their associated avatars.
Gaudiya Vaishnavas and followers of the Vallabha Sampradaya Nimbarka Sampradaya, use the Gopala Tapani Upanishad, and the Bhagavata Purana, to support their view that Krishna is indeed the Svayam Bhagavan. This belief was summarized by the 16th century author Jiva Goswami in some of his works, such as Krishna-sandarbha.
In other sub-traditions of Vaishnavism, Krishna is one of many aspects and avatars of Vishnu (Rama is another, for example), recognized and understood from an eclectic assortment of perspectives and viewpoints.
A different Vaishnavism viewpoint, such as those in Sri Vaishnavism, opposing this theological concept is the concept of Krishna as one of the many avatar of Narayana or Vishnu. The Sri Vaishnavism sub-tradition reveres goddess Lakshmi with god Vishnu as equivalent, and traces it roots its roots to the ancient Vedas and Pancaratra texts in Sanskrit.