It is fundamental to consider the aptitude and abilities that society demands of its future professionals—including helping the next generation of practitioners and sustainable planning leaders—when designing any educational strategies. At the basis of the education there must be a core understanding of sustainability planning and the development of skills to contribute to sustainability management issues.
In many Master’s of rural planning programs, sustainability and social dimensions include both a broad academic research and a professional field. Many universities have begun to introduce curriculum innovation and change to facilitate the curricular integration of generic skills underlying education for sustainable development. However, the literature and research in this area to date show few successful examples of comprehensive large-scale curriculum change and even fewer in relation to project planning of rural development.
2. Educational Strategy: Project Planning for Sustainable Rural Development
Researchers used the prevailing PBL orientations in the teaching of sustainable development and the EHEA experience to advocate a methodological change—educators as role models and learners experiential learning by reconnecting to real-life situations; holistic thinking, skills, and knowledge associated with complex, multi-layered, and interconnected systems; interdependency and transdisciplinary connections between subjects; and approaches to developing and honing critical thinking.
As planning education varies so much over the world, reflecting each country’s specific planning practices, any statement on the “core curriculum” of European planning education must pay respect to these variances and, therefore, cannot and should not be explained in too much detail. Nevertheless, researchers adopted the core requirements as guidelines—common competences and values shared by the international community that are suitable for high quality sustainable project-program management education all over the world 
. The most suitable way to implement the change was to adopt a professional point of reference that would represent the needs of society. Thus, the International Project Management Association (IPMA) standard was adopted for learning and evaluation toward international competences of project-program management for sustainable development. The IPMA is an organization made up of more than 20 national professional associations from around the world. The adoption of this international standard enabled the initiation of the university stage of specialized training for future professionals, thus providing them with more opportunities to work in different “world contexts” 
2.1. How is Learning from Experience Possible?
The teaching activity depends on the type of teacher we are, and we say that there are two kinds of teachers—those who only transmit knowledge and those who create knowledge from their research. Professor Shulman from Stanford University said that, “Some teachers have 20 years of experience. Other teachers have one year of experience 20 times. If you think about it for a moment, learning from experience is a miracle” 
. This challenge was the origin of the project-planning education strategy: “Learning from Experience” in the teaching of sustainable rural development.
The first steps of the PBL from “Working with People” were in 1987, with the emergence of an educational cooperation agreement between the Project and Rural Planning Department at the Universidad Politécnica de Madrid (UPM) and the Regional Government of the Community of Madrid 
. This collaborative learning partnership was based on the concept of “planning as the professional practice” that specifically seeks to link knowledge to action. The educational framework emphasizes that planning is different from an activity like engineering where means are efficiently related to ends and projects determine the course of action 
. The relationship between knowledge and action is interactive, a continual process of social learning among the actors involved. First, the sustainable planning team—the Department of Projects and Rural Planning of the University—is in an intermediate position between the sustainable rural project clients —the technical teams of the Head Office of Rural Development, Agriculture and Food of the Regional Government—and the beneficiaries of the projects—the population that lives in the rural areas. Second, the students are inserted into this framework to participate in a social learning process by solving real problems in teams 
. During this process, students are enriched with external knowledge gained from direct contact with the different people involved (farmers, environmentalists, entrepreneurs, managers of local action groups, local development agents, and local-regional government managers).
This is not about articulating a theory and then applying it to a situation. The multi-stakeholder participation in the process of formulating rural development projects and adapting sustainable policies plans and programs for the Government of Madrid is fundamental for this work. It is a different way of thinking about planning the art of linking knowledge to action in a recursive process of social learning 
. Researchers emphasize that the knowledge we use and develop is not just the systematized knowledge of scientists, professors, and technical experts. The experiential knowledge in the course of the action 
is equally important to the planning process.
The collaborative learning program—implementing PBL from “Working with People” approach—using the government–university agreement in the graduate and postgraduate curriculum introduced students to this new vision of planning and encouraged them to gain external knowledge from direct contact with diverse people. These professional relationships and complementary information enrich the students’ base knowledge and lead them to develop new knowledge. This was one of the main elements of the strategy: participation in sustainable rural projects that respond to real needs, giving students the opportunity to leave the classroom to solve problems directly with external agents.
Until this program was launched, Friedmann’s theories of planning pedagogy and social learning 
had never been applied to the European context of project planning for sustainable rural development. This was the main contribution at the time.
The project-planning education process has a dynamic element in which students “learn to learn” about the reality of the rural world and how public administration—the project client—works. In the coordination of the project-based learning activities, a method of logic is applied in which learning experiences respond to structuring the methodologies of project planning and evaluation. The active method of “learning by doing” 
is particularly relevant in projects and planning education and provides enormous potential for originality, creativity, and common sense. In addition, it is important to remember and to learn from the experience. It is an excellent method to develop the habit to remember even the most difficult experiences. Without that habit, little learning can occur 
. Another feature of this approach is “uncertainty”—acknowledging that there are ranges of possible approaches to sustainability and that the situation is constantly changing, indicating a need for flexibility and lifelong learning 
. Educational research studies increasingly demonstrated the need for student “ownership” of their programs as a basis for deep learning 
The PBL strategy framework, from the WWP approach, integrates relationships between research groups, educational innovation, and collaborative partners for the construction of sustainability from three interrelated dimensions (research activity, teaching-learning, and collaborative partners for sustainability), as shown in Figure 1.
Figure 1. Perspective-contextual dimension: project-based learning (PBL) strategy for Sustainable Development Planning in postgraduate programs.
2.2. Alliance for Sustainable Development: Agris-Mundus International Master's
In this way, teaching and research are included in an international strategy, which gradually provides students with competence training. Their knowledge increases, and their attitudes are shaped as they travel along this educational “road.” They are given opportunities to acquire certain basic experience in advance. The graduate level includes an Erasmus Mundus Master’s (International Master’s of Sustainable Development), in collaboration with six universities in the EU—Agropolis Montpellier CNEARC (France), Wageningen University and Research Centre (Holland), The Royal Veterinary and Agricultural University KVL (Denmark), University of Cork (Ireland), and University of Catania (Italy)—and another nine universities outside the EU, as well as a doctoral program adapted to the Bologna Agreement. These relationships favor the external mobility of students and academics, creating the Agris-Mundus Sustainable Development Alliance.
The general objective of this program is based around validating the competence of individuals with respect to their knowledge, experience, and attitudes in relation to project planning for sustainable rural development 
This Master’s Program at UPM is officially recognized by the European Union and is fully integrated in the European Space for Higher Education. Characteristics of the program are thus enriched with the criteria emanating from the Erasmus Mundus program: cooperation and mobility within higher education in order to achieve the objectives of improving European higher education and promoting intercultural understanding through cooperation with non-member countries.
The Master’s Program has reinforced its international dimension (with an internationalization rate of 77%) through the international Alliance for Sustainable Rural Development. The international dimension of the program is reinforced in two ways: First, it forms a part of the international “Network of European Agricultural” (NATURA) related to sustainable rural development and created in 1988 in Louvain, Belgium. This association develops systematic actions within the field of development programs. Second, the program has reinforced its international dimension through Erasmus Mundus, establishing an association with eight higher education centers in non-member countries. Through this action, an increased global profile has been achieved, with a reinforced worldwide presence, and associations with higher education institutions in non-member countries have been created.
The research dimension is important in the Master’s and offers direct access to the UPM’s PhD program, complementing the experience with the participation of noted professionals from other universities, including Stanford (USA) and Berkeley (USA). On the other hand, in 2009, after the accreditation process, the program was incorporated within the Registration of Competence Development Programs, being the first registered program for the IPMA in Spain and the first in the world that applies IPMA competences to sustainable rural development 
. According to the IPMA model, the individual balances the project’s economic, social and environmental aspects to meet the requirements for sustainable development and to make the project results sustainable 
Researchers work together with different institutions that support the master’s program with conferences, field trips, and permanent agreements for research stays during the Master’s thesis, etc. Many of students conduct a research stay as part of their Master’s dissertation. All tutors are recruited through the institutions participating in the Alliance for Sustainable Rural Development Master of Science Network (Table 1) partners. This Alliance uses research projects in rural communities in public and private lands as “laboratories of learning” for the Master’s students.
Table 1. Alliance for Sustainable Rural Development Network partners.
With the objective of disseminating knowledge, the UPM Research Groups carry out seminars and workshops with different approaches, including territorial research workshops in selected disadvantaged communities in Latin America and encounters for dialogue, reflection, and debate with entrepreneurs, academics, and civil society actors linked to different “laboratories of learning.” Land resource managers and scientists regularly collaborate on issues related to rural development, social and environmental conflicts, sustainability, and preservation of cultural resources.
Two research groups from the UPM jointly developed this international academic program. First, the GESPLAN Research Group pools together a group of professors and researchers who have worked for more than 25 years in the area of project management and planning for sustainable rural development of communities. Among the members of the group are young researchers and professionals in the field of agronomic engineering, industrial engineering, and economics. This group of experts has extensive experience in planning in development, program evaluation, and project management and hence, the problems associated with rural development. On the other hand, the SILVANET Research Group is made up of professors, researchers, and staff from the School of Forestry and Natural Environment Engineering (ETSIMFMN, UPM), and its focus is ecology and sustainable environmental management, in particular the modeling and simulation of natural processes, forestry, landscape ecology, territorial planning, and management of the environment.
Figure 2 summarizes these chair company partnerships, which are the means to generate collaborative projects and “practical learning platforms” used in the Master's.
Figure 2. PBL strategy.