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Small Wineries Social Media Use
The complexity of the wine market implies that consumers often seek more information before buying. Indeed, compared to other alcoholic beverages, wine is very present on the web. The wine industry is not an exception as to how it relates to ICTs, even if, in the beginning, it was reluctant to fully embrace this disruptive technology. The outreach to ICTs and especially to social media (SM) allows wineries to benefit from multiple opportunities (e.g., crowdfunding). Considering the global outreach of the wine industry, wineries are also required to integrate ICTs continuously and directly into their work processes and learn how to capitalise on online opportunities to stand out. Thousands of wineries around the world are using their websites and SM tools to sell wine online. This online presence allows wineries to provide consumers with information, facilitate sales, and manage relationships with wine consumers and wine tourists.
1. Importance of Social Media Usage
2. Social Media Usage in the Wine Industry
The entry is from 10.3390/su13158149
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