Sustainable Development in Culture Industry
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  • Release Date: 2022-04-09
  • sustainable development, culture industry, cultural product design
Video Introduction

This video is adapted from 10.3390/su14063404

Taiwan’s indigenous communities have an abundance of unique cultures. The problem is how to shift from “High-tech” to “High-touch”, for the aborigines are used to designing products at the usability level. This research proposes a model of experience design for use in aboriginal culture revitalization. Three different cases show how to apply the framework from experience design to local revitalization. Results show that the model can integrate the principles of sustainability into service industries and that it needs to be verified in future studies.

In Taiwan, the development of manufacturing progress includes three stages, from OEM, ODM, to OBM. In the OBM phase, designers have begun to integrate the emotional aspects of user experience into product design. Consequently, emotional design has become a key factor in product innovation. Thus, the emphasis of design has shifted “from Function to Feeling”, “from Use to User”, and finally “from High-tech to High-touch”.

The culture of indigenous peoples and their artifacts are full of human nature, and how to add value through creativity, supplemented by elements of science and technology, both to preserve tradition and meet contemporary needs, is an urgent issue to be solved. In short: (1) From Function to Feeling, (2) From Use to User, and (3) From High tech to High touch.

Lin et al. proposed a model for cultural product design. Thus, the natural environment and local culture are the key elements of cultural products in the local service industry, wherein visitors engage in activities of local cultural rituals, in the process of which they gain a personal experience of the local culture.

Therefore, based on the previous studies, the cultural and creative industries are divided into a cultural phase consisting of nature and culture, and a production phase consisting of the creation of distinctive products relating to daily life, as shown in Figure 3.

Based on the model a model of the experience economy proposed by Pine II and Gilmore. The value generated by economic activities can be divided into four categories: commodities, goods, services, and experience . The process by which a designer gradually transforms a text into a product can be said to consist of four steps: (1) setting a scenario; (2) telling a story; (3) writing a script, and (4) designing a product.

This video shows how the cultural and natural resources of the cultural phase can be extracted and used as components in writing a visual script on a particular theme. The resulting experiential product is arranged in a perceptual context in such a way as to elicit a distinctive impression in the consumer, as shown in Figure 4.

As for the communication level, in his book Emotional Design, Norman makes a detailed analysis of product design, in which he divides three levels: visceral, behavior, and reflection. For creativity, how to effectively communicate with local people, interest groups, etc., is a prerequisite for the subsequent series of work. Especially when it comes to indigenous peoples, it is necessary to further grasp the unique culture, customs, and lifestyles of indigenous peoples through communication. For indigenous peoples, their unique culture has created different ways of life. For designers, if they only look at the surface and draw conclusions, it is often easy to cause mistakes. Or rather, you cannot think in terms of past mindsets. Combining the above concepts and theories, this video further proposes a communication model suitable for cultural and creative design for indigenous peoples (Figure 5).

In summary, this video combines several models obtained from the literature review, and then combines the motivation and goals of the research to construct the conceptual framework of experience design in local revitalization (Figure 6).The sacredness has a unique attraction and mystery for visitors’ experience. The attraction and mystery of sacredness for tourists is a burning question that requires an explicit and careful approach and deserves further study.

Conclusions and Suggestion:Based on the above case studies and discussions, the model constructed in this video can be used for further creative product development. Designing culture into products will become a design trend.Therefore, this video is intended to video how to promote culture industries in the aboriginal community while nurturing sustainable development, the economic, environmental, social, cultural, and spiritual aspects of which were taken into account to balance three aspects of human–culture interaction. Case studies on three existing approaches to promoting products based on aboriginal culture are used to compare these three different design approaches, the results of which are used to construct a model of sustainable experience design for local revitalization.

Relatively speaking, minorities or indigenous peoples have certain commonalities in the world, such as (1) the indigenous culture showing knowledge of human adaptation to different environmental conditions; (2) they belong to a relatively small minority in their countries or regions; and (3) their mystery and uniqueness attract more and more people. Therefore, researchers believe that the model of this video is an opportunity to be extended to other regions. However, since researchers are in Taiwan, limited to objective conditions, researchers can only take the indigenous people of Taiwan as an example to verify whether the relevant model is reliable.

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Lin, R.; Sun, Y.; Yang, C.H. Sustainable Development in Culture Industry. Encyclopedia. Available online: (accessed on 15 April 2024).
Lin R, Sun Y, Yang CH. Sustainable Development in Culture Industry. Encyclopedia. Available at: Accessed April 15, 2024.
Lin, Rungtai, Yikang Sun, Cheng Hsiang Yang. "Sustainable Development in Culture Industry" Encyclopedia, (accessed April 15, 2024).
Lin, R., Sun, Y., & Yang, C.H. (2022, April 09). Sustainable Development in Culture Industry. In Encyclopedia.
Lin, Rungtai, et al. "Sustainable Development in Culture Industry." Encyclopedia. Web. 09 April, 2022.