Sustainable Labels in Tourism Practice
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  • Release Date: 2024-04-12
  • sustainability
  • tourism practice
  • sustainable hotels
  • sustainable badges
  • sustainable labels
  • attitudes
  • behavioral intentions
Video Introduction

This video is adapted from 10.3390/su16062484

Sustainable practices are becoming increasingly important to tourists and hotel guests. As a result, destinations, hotels, and booking platforms are implementing eco-friendly practices and displaying sustainable badges to communicate their efforts to guests. While the use of sustainable badges increases the visibility of eco-friendly hotels, it is unclear whether they actually influence guests’ choices. This study aimed to explore the effects of the presence of sustainable badges and the awareness of sustainable practices on tourists’ attitudes and behavioral intentions using an experimental design. People who previously used a hotel-booking platform were randomly assigned to four hotel-booking scenarios with the manipulated presence of sustainable badges and awareness about sustainable practices on the website. The data analysis techniques included an analysis of variance, moderation, and a mediation analysis. The study’s results provided empirical evidence that the presence of a sustainable badge could have a positive impact on guests’ attitudes toward a hotel and intentions to book a hotel. These results contributed to the body of knowledge on the impact of sustainable practices, addressed an attitude–behavior gap between tourists’ attitudes and behavioral intentions, and provided valuable insights for destination management organizations, hotel managers, booking platforms, and policymakers interested in promoting sustainable tourism practices.

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Godovykh, M.; Fyall, A.; Baker, C. Sustainable Labels in Tourism Practice. Encyclopedia. Available online: (accessed on 26 May 2024).
Godovykh M, Fyall A, Baker C. Sustainable Labels in Tourism Practice. Encyclopedia. Available at: Accessed May 26, 2024.
Godovykh, Maksim, Alan Fyall, Carissa Baker. "Sustainable Labels in Tourism Practice" Encyclopedia, (accessed May 26, 2024).
Godovykh, M., Fyall, A., & Baker, C. (2024, April 12). Sustainable Labels in Tourism Practice. In Encyclopedia.
Godovykh, Maksim, et al. "Sustainable Labels in Tourism Practice." Encyclopedia. Web. 12 April, 2024.
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