Dear Colleagues,

Entrepreneurship in the digital era is undergoing significant changes due to the continuous evolution of technology and the rise of artificial intelligence (AI). Traditional business practices are being restructured as new technological capabilities open up new horizons for the development and implementation of business models. The digital era has brought about an immediate and global connection between businesses and consumers, creating novel opportunities, as well as new challenges.

These new challenges include the need for rapid adaptation to technological developments, the management of big data, cybersecurity, and the necessity for continuous innovation. Artificial intelligence and its emerging tools (such as machine learning and automation) are changing the nature of labor relations, productivity, and competitiveness. Entrepreneurs are being called upon to adopt new strategies to leverage AI to improve decision-making, marketing, customer service, and supply chain management.

The new business reality is defined by the rise of new business models, such as digital ecosystems, subscription services, platforms, and the sharing economy. Entrepreneurs must adapt to a constantly evolving digital world, utilizing the capabilities of technology and AI to create and succeed in new business propositions.

Our goal in launching this Topical Collection is to explore how entrepreneurship is being reshaped in the digital era, what new challenges have arisen, and how artificial intelligence can contribute to the development of innovative business models.

Dr. Andreas Masouras
Dr. Georgios Deirmentzoglou
Dr. Apostolopoulos Sotirios
Collection Editors

Refer to Guidelines for Submissions for more information.