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Cuteness and Its Emotional Responses: History
Please note this is an old version of this entry, which may differ significantly from the current revision.
Contributor: Shiri Lieber-Milo

Cuteness is commonly associated with visual features such as large eyes, a disproportionately large head, round body shapes, and small size. While these traits are most often observed in infants and young animals, they also appear in inanimate objects and digital representations intentionally designed to evoke emotional appeal. Drawing on developmental psychology, behavioral science, neuroscience, and cultural studies, this paper examines five core emotional responses to cute stimuli: caretaking, socializing, whimsical, cute aggression, and kama muta (the feeling of being emotionally moved). These responses emerge from an interplay between evolutionary mechanisms, such as caregiving instincts, and cultural frameworks that shape how cuteness is perceived, expressed, and valued. The analysis highlights not only biological foundations but also cultural moderators, with particular attention to gender differences and the pervasive role of kawaii aesthetics in Japan’s popular culture, communication, and everyday life. This paper provides an overview of these emotional responses, situates them within their theoretical foundations and broader psychological and social implications, and proposes a framework for future research.

  • cuteness
  • baby schema
  • caretaking
  • cute aggression
  • socializing
  • kama muta
  • whimsical
  • kawaii
Have you ever found yourself walking down the street, catching sight of a baby, a puppy, or a small animal, and instinctively exclaiming, “Aww, what a cutie!”? This spontaneous reaction, often accompanied by a positive emotional surge and a desire to touch, cuddle, or protect the creature, is remarkably common. Young beings, perceived as vulnerable and dependent, tend to elicit strong nurturing and protective impulses in observers.
But why do we react this way to infants and animals? And do all cute stimuli evoke the same “aww” response? Not necessarily, which raises a further question: why not? Although English lacks a precise term for this complex emotional and physiological reaction, Buckley [1] coined the phrase the aww effect to describe its intuitive and often involuntary nature.
This entry explores the psychological foundations of cuteness, a phenomenon that is both biologically rooted and culturally nuanced. While “cute” often refers to cross-cultural physical traits that instinctively trigger caregiving responses, it also carries deeper emotional and symbolic meanings. Before turning to its emotional dimensions, it is necessary to consider the biological foundations of cuteness, which lie in evolutionary mechanisms that promote caregiving and protection.

This entry is adapted from the peer-reviewed paper 10.3390/encyclopedia5030146

References

  1. Buckley, R.C. Aww: The Emotion of Perceiving Cuteness. Front. Psychol. 2016, 7, 1740.
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