Sustainable Consumption Research and Role of Marketing: Comparison
Please note this is a comparison between Version 2 by Jason Zhu and Version 4 by Jason Zhu.

There is a causal relationship between existential dangers to our biosphere and uour unsustainable consumption practices. AFor more than three decades, academics and researchers have explored ideas to make consumption practices sustainable. Still, a practical and widely accepted solution to the problem is missing. Sustainable consumption research has proliferated since 2015, indicating a heightened interest in the field. There are four major schools of thought in sustainable consumption research, employing three interdependent micro, meso, and macro levels of analysis to understand consumption practices. One innovative way to make consumption sustainable is consuming mindfully, a method that, along with sustainability, promotes subjective well-being, pro-sociality, and greater connectedness to nature, and decreases materialistic values. Temperance in consumption, resulting from a mindful attitude, connects self-care with societal and ecological care and adds to the consumer’s subjective well-being or quality of life, showing a direct relationship between sustainable behaviors and quality of life (QOL).

  • sustainable consumption
  • integrative review
  • quality of life
  • mindful consumption
  • bibliometric review
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