Today in Paris, it is the Marais neighborhood—a sector that started developing in the 1970s but even more in the 1980s and 1990s—that epitomizes the place to be for contemporary art galleries. The implantation of contemporary galleries in Paris clearly results from a historical process that led them from the 8th arrondissement to the Marais, stopping briefly at Saint-Germain-des-Prés (or the 6th arrondissement) mostly for small avant-garde structures.
Ambroise Vollard: 37, 39 and 6 rue Lafitte, Paris 9ème (1893–1914)Daniel-Henry Kahnweiler: 28 rue Vignon, Paris 9ème (1907–1914)/29bis rue d’Astorg, Paris 8ème (1920–1940)A l’étoile scellée: 11 rue du Pré-aux-Clercs, Paris 7ème (1952–1956)Galerie Cahiers d’art: 14 rue du Dragon, Paris 6ème (1934–1970)Jeanne Bucher: 3 and 5 rue du cherche-Midi, Paris 6ème (1925–1932)/other places (1932–1935)/9ter boulevard du Montparnasse, Paris 6ème (1936–1960)Daniel Cordier 5: 8 rue de Duras, Paris 8ème (1956–1959)/8 rue de Miromesnil 75008, Paris, 8ème (1959–1964)Denise René: 124 rue la Boétie, Paris 8ème (1944–19776)Louis Carré: 10 avenue de Messine, Paris 8ème (1940–1966)Alphonse Chave: 13 rue Isnard, Vence, Alpes Maritimes (1947–1975)Galerie de France: 3 rue du Faubourg Saint-Honoré, Paris 8ème (1942–1981)Iris Clert: 3 rue des Beaux-Arts, Paris 6ème (1956–1961)/28 rue du Faubourg Saint-Honoré, Paris 8ème (1961–1971)/3 rue Duphot, Paris 1er (1971–1979)/Le C.A.R.A.T, 19 rue Madeleine Michelis, Neuilly-sur-Seine (1980–1986)Before the Marais (especially the section in the 3rd arrondissement more than in the 4th) started booming and asserting itself as the new scene of contemporary art in Paris, it was indeed the 8th arrondissement and not the Saint-Germain-des-Prés neighborhood that remained dominant after dislodging the 9th at the turn of the century. It is true that this urban Right Bank area, north of the Seine, was now in competition with the Left Bank galleries, but theour figures clearly show that it had emphatically not lost its predominance.3. The Marais: Advent and Development of the Area as of the 1970s
Beginning in the 1970s, the Parisian Marais neighborhood drew in more and more contemporary galleries; the Templon gallery, arriving in 1972, at 30 rue Beaubourg (Verlaine 2016), is still present. Among the other first arrivals was the Luxembourg gallery,7 98 rue Saint-Denis, also in 1972; the Beaubourg gallery (Saint-Raymond 2011), 5 rue Pierre-au-Lard, in 1973; and Gallery Françoise Palluel, 91 rue Quincampoix, in 1974. The Marais was still mostly a degraded borough of Paris, but reclassification was on its way through cultural channels (Rodríguez Morató and Zarlenga 2018). As of 1966, the western part of the Beaubourg plateau had been chosen for a self-service public library, which was severely lacking in Paris. The project blossomed, and in December 1969, the French government decided to build a monumental facility including not only a vast painting and sculpture museum but also special installations for music, records, possibly cinema, and theatrical research. Although the library had been at the center of the original project, its presence then became merely desirable; the new plans focused on the creation of a section at the very least devoted to the arts. The winners of the architecture competition, Renzo Piano and Richard Rogers, were announced in July 1971, and construction began in May 1972. The Centre Pompidou, also known as “Beaubourg” because of its location in the so-called neighborhood, was inaugurated on January 30, 1977 (Dufrêne 2000). The construction of such an idiosyncratic and emblematic building—a multicolored façade its detractors compared to a painted refinery—that contained major cultural facilities would bring about a total transformation of the Marais neighborhood. It acted as a cultural “hub” through the presence of a beacon institution that could feed a whole visual arts ecosystem. Contemporary art galleries rushed in, especially as the neighborhood was crammed with much bigger spaces at much lower rents than in Saint-Germain-des-Prés (6th arrondissement), where younger galleries then concentrated, especially those showing the most pioneering art. Taking position near the Musée national d’art moderne that was going to open in the Georges Pompidou Center would definitely facilitate visits from art lovers in this neighborhood. Thus, from 1975 to 1985 the Marais greatly profited from the galleries’ moves (Moulin 1992). They were bolstered by the announced and then realized implantation of the Pompidou Center in 1977, followed by the installation of the Picasso Museum nearby in the Hôtel Salé in 1985, which reinforced the cultural foothold of this area. The physiognomy of both the neighborhood and the galleries was transformed as the old craft workshops or small industries that were turned into galleries offered much larger spaces than in the Saint-Germain-des-Prés neighborhood. Gallery owner Daniel Templon explains that he was won over by the volumes of the space that would become his gallery on rue Beaubourg—discovered when it was still a hat factory. Its glass roof provided superlative light and its metal columns harkened back to the SoHo galleries (Zukin 1982) he visited regularly in the United States in New York (Verlaine 2016). It was not only the neighborhood that changed, it was that “the art lover’s stroll was no longer along a window street (whether avenue Matignon or the rue de Seine), but the insider’s path” (Moulin 1992, p. 187), with many galleries now open on to a courtyard at the back of their streets. As a gallery owner explains in the previous book by Raymonde Moulin, “We present art that is too difficult for the stroller” (quoted in Moulin 1992, p. 188). “The 1980s saw the growth in the number of galleries showing today’s art and their move eastward, the adoption of the New York model of spatial organization and the arrival of foreign galleries” (Moulin 1992, pp. 184–85). Raymonde Moulin points out that during the 1980s the number of galleries paying into an official agency gathering these structures, la Maison des Artistes (The Artists’ House), doubled. The number of galleries belonging to the Comité Professionnel des Galeries d’Art—with a selective membership—grew 15% between 1962 and 1990 (reaching 133 galleries in 1990). In the early 1990s, Raymonde Moulin marked off four art neighborhoods in Paris: Rive Droite8 (of the Seine) (its Right Bank, or the northern half of the city), Rive Gauche (its southern half), and two more recently invested zones, Beaubourg and Bastille. In L’Artiste, l’institution et le marché, she presented statistics calculated from the list of galleries paying dues to the Maison des Artistes9, 529 galleries in Paris proper in 198810 (Moulin 1992). There were far more galleries than those representing contemporary art alone, and the list included structures that dealt more in the chromo market. These statistics are provided to give a general idea since there is a lack of other data. They paint the picture in the late 1980s, a thriving period for contemporary art that was strongly promoted during the “Jack Lang years,” from the name of the Culture Minister of the first “socialist” president of the French Republic, François Mitterrand. The growth in the number of galleries of all types varied according to the neighborhood. From 1988 to 1989, the number of Rive Gauche galleries (5th, 6th, and 7th arrondissements) grew (from 193 to 212), but the percentage in relation to the total number of Parisian galleries remained more or less stable (35% and 36%). The number of Rive Droite galleries (8th, 9th, and 17th) arrondissements remained relatively stable (from 123 to 133), and the percentage in relation to Parisian galleries as a whole decreased from 23 to 21%. The number of Marais-Beaubourg galleries (1st, 2nd, 3rd, and 4th arrondissements) increased strongly (from 112 to 177), the percentage going from 21 to 29%. The number of Bastille galleries (10th, 11th, 12th, 19th, and 20th arrondissements) went from 19 to 30—it would go beyond 40 in 1990. The growth rate is the highest here even if the percentage compared to the whole of Paris galleries, going from 4 to 8%, remains low11 (Moulin 1992, pp. 241–42). The previous sociologist also said that in 1990–1991, “the distribution of contemporary art galleries in the generic sense” (sic) was approximately as follows:“Left bank: 40%Beaubourg-Marais: 29%Right bank: 19%Bastille: 8%Other neighborhoods: 4%”.Tatiana Debroux shows how the Marais neighborhood thrived during the 1970s and 1980s: “The 1975 map and even more the 1986 one saw the embryo of what today is the main concentration of galleries, members (of the CPGA), at the junction of the 4th and 3rd arrondissements, connected by the rue Quincampoix. In 1994 in the Saint-Merri neighborhood, and even more in 2016 in the Archives neighborhood, the proportion of members was between 10 and 20% out of a total that had greatly increased. The emergence and then the consolidation of the 3rd arrondissement pointed to the creation of a third pole of Parisian galleries, in comparison with that of the 8th (relatively very diminished) and of the Left Bank (of comparable importance).”