Autonomous driving is a technological innovation that involves the use of Artificial Intelligence (AI) in the automotive area, representing the future of transport and whose applications will influence the concept of driving and many other features of modern society. Indeed, the introduction of Autonomous Vehicles (AVs) on the market, along with the development of related technologies, will have a potential impact not only on the automotive industry but also on urban transport systems. New mobility-related businesses will emerge, whereas existing ones will have to adapt to changes.